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Top Growth Opportunities: Dairy & Soy Food in Poland

Top Growth Opportunities for Dairy & Soy Food in Poland provides an overview of the Dairy & Soy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Dairy & Soy Food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy Food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

– Key consumer demographic groups driving consumption within Polish market. Improve your consumer targeting by understand who’s driving the market, what they want, and why

– A study of market value and volumes over 2011-2016 for Polish, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

– White space analysis, to pinpoint attractive spaces in the market and the key actions to take

– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

– Examples of international and Polish-specific product innovation targeting key consumer needs.


– Over 2017-2022, the Polish Dairy and Soyfood market will show a substantial growth across countries studied, at a CAGR of 7.0%.

– Top line performance in terms of volume and value of the Dairy and Soyfood market in Poland has been driven by the Cheese and milk categories, which together account for 70% of the market by volume.

Reasons to Buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Dairy & Soy Food consumers.

– This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector.

– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Key Players

SM Mlekpol

Hochland AG

Sm Mlekovita

Danone Group. Zott Se & Co. Kg

Groupe Lactalis SA

Savencia SA

Sm Mlekovita

OSM Lowicz


OSM Piatnicy

Table of Contents

Table of Contents

1. Introducing a top growth market for dairy & soy

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score – overview

Consumer spending trends – peer group comparisons

Political, economic, social, and technological: analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight – identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis – key drivers of change

3. Retail and distribution insight – key channels and retailers driving growth

Meat retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight – the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight – who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key health & wellness trends

Penetration of health & wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key product insights

Trends and strategic issues – other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities – space to move into

Growth segments to target

Segment opportunities

Consumer spaces to target

Product launch key takeouts

Key recommendations

8. Appendix and definitions

List of Tables

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2012-2022

Winners and losers by category, value, 2017-2022

Volume growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Key consumption volume shares by consumer group, 2017

Top categories by volume and CAGR, 2012-2017

List of Figures

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData’s strategic issues map

Average consumer spend, peer group comparisons, 2012-2022

Market value and split, 2012-2022

Value growth by category, 2012-2017 and 2017-2022

Value market growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Value and volume growth by category, 2012-2022

Fragmentation by category, 2012-2017

Private label penetration and CAGR, 2012-2017

Cumulative value share by brand, 2017

Penetration of health and wellness claims by category, 2017

Packaging materials volume share, 2017 & 2022

Packaging closure materials volume share, 2017 & 2022

Projected CAGR for top five categories by value, 2017-2022


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