The Baby Food Sector in Australia 2017

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"The Baby Food Sector in Australia 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.

The number of births has fluctuated but increased in 2015 and 2016, while the number of women combining motherhood and work rose. Sales of baby food increased by more than 20% between 2010 and 2016, while consumption rose up to 2013 but has subsequently fallen back. Milks and cereals & finger foods experienced volume growth; finger foods in particular were dynamic. Milks represent the bulk of baby food sales but cereals & finger foods increased their share. The share held by wet meals declined, while sales of drinks slumped. Between 2016 and 2022 the Australian baby food market is expected to grow by over40% in value, whilst consumption is expected to rise thanks to the forecast increase in the number of births.

What else does this report offer?
– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
– Future projections considering various trends which are likely to affect the industry.

Scope

– The number of births has fluctuated in recent years but increased in 2015 and 2016; there is a rise of 4.4% since 2010.

– Milks represent the largest proportion of baby food sales, accounting for 57.4% of overall value and 46.1% of volume in 2016. Cereals & finger foods increased their share of the sector, ending the period with a 13.3% share of value sales, up from 9.7% in 2010.

– Drinks have never been very popular and have lost further share over the past few years, with the result that in 2016 they claimed less than 1% of retail sales.

– Production figures were skewed by demand for Australian-produced infant formula from China. Imports of milks have risen dramatically since 2013, largely due to demand for products purchased in Australia for export to China. Official exports are low.

– Heinz is the largest baby food producer, but has been joined by a number of dairies producing infant formula almost exclusively for the Chinese market.

– Per capita consumption of milks and cereals/finger foods is likely to continue to rise throughout the forecast period, but meals will see a small decline and drinks are likely to disappear from the market.

Reasons to Buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Danone Nutricia Early Life Nutrition Pty Ltd
HJ Heinz Australia Co. Ltd
Rafferty's Garden Pty Limited
Aspen Nutritionals Australia Pty Ltd
Nestlé Australia Ltd
Bellamy's Organics
Only Organic Baby Food Ltd
The a2 Milk Company

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Sector Overview

Manufacturers Shares

The Future

Category Analysis

Baby Milks

Baby Cereals

Baby Meals

Drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Danone Nutricia Early Life Nutrition Pty Ltd

HJ Heinz Australia Co. Ltd

Rafferty's Garden Pty Limited

Aspen Nutritionals Australia Pty Ltd

Nestlé Australia Ltd

Bellamy's Organics

Only Organic Baby Food Ltd

The a2 Milk Company

Distribution

Retail Structure

Baby Food Retailing

Economic background

Economic Indicators

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

Table

List of Tables

Table 1: Birth & Population Trends, 2006-2016

Table 2: Births by State, 2011-2015

Table 3: Income Levels by Income Quintiles, 2014

Table 4: Marriage & Divorce Trends, 2010-2016

Table 5: Breakdown of Live Births by Age of Mothers, 2011-2015

Table 6: Number of Women of Childbearing Age by Age Group, 2009-2015

Table 7: Trends in Women in Employment, 2010-2016

Table 8: Labor Force Status of Women with Children, 1996 & 2006

Table 9: Breastfeeding Trends by Age of Baby, 1995-2010

Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 & 2011/12

Table 11: Type of Milk Fed to Babies, % of Babies, 2015

Table 12: Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010

Table 13: Consumption of Breast Milk & Solids by Age of Infant , 2011/12

Table 14: Breastfeeding by Economic Status of Mother & Age of Baby, 2010

Table 15: Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010

Table 16: Sector Size, 2016, & Growth Rates, 2010-2016

Table 17: Baby Food: Manufacturer Shares, Value %, 2011-2016

Table 18: Baby Food: Manufacturer Shares by Category, %, 2016

Table 19: Projected Sector Size, 2022, & Growth Rates, 2016-2022

Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 21: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 23: Baby Milks: Brand Shares, Value, %, 2010-2016

Table 24: Baby Cereals & Finger Foods: Category Segmentation, 2011-2016

Table 25: Cereals: Price Positioning, 2017

Table 26: Finger Foods: Price Positioning, 2017

Table 27: Baby Cereals & Finger Foods: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 28: Baby Cereals : Manufacturer & Brand Shares, 2011-2016

Table 29: Baby Finger Foods: Manufacturer Shares, 2011-2016

Table 30: Breakdown of Sales of Wet Meals by Target Age Group, 2009

Table 31: Organic Baby Food: Category Penetration, 1997-2016

Table 32: Wet Meals: Price Positioning, 2017

Table 33: Wet Baby Meals: Sales by Pack Type, % Value, 2011-2016

Table 34: Wet Baby Meals: Category Shares, Value & Volume, %, 2010-2016

Table 35: Wet Baby Meals: Brand Shares by Type of Packaging, % Value 2012

Table 36: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 37: Packaged Food Sales by Channel, A$ Billion, 2012-2017

Table 38: Baby Milks: Sales Segmentation, Grocery vs Pharmacy, % Value, 1997-2016

Table 39: Economic Indicators, 2010-2017

Table 40: Key Macroeconomic Forecasts, 2016-2022

Table 41: Birth & Population Projections, 2010-2022

Table 42: Baby Population, Number of Babies, 2006-2022

Table 43: Baby Food: Sector Value, Current Prices, 2010-2016

Table 44: Baby Food: Sector Value, Constant Prices, 2010-2016

Table 45: Baby Food: Sector Value, US$ Million, 2010-2016

Table 46: Baby Food: Sector Volume, Tons, 2010-2016

Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 49: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016

Table 50: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 51: Baby Milks: Category Trends, 2010-2016

Table 52: Baby Milks: Category Segmentation, Value and Volume, 2010-2016

Table 53: Milk Brand Price Analysis, 2017

Table 54: Baby Cereals & Finger Foods: Category Trends, 2010-2016

Table 55: Baby Meals: Category Trends, 2010-2016

Table 56: Baby Drinks: Category Trends, 2010-2016

Table 57: Milks & Cereals: Import Trends, 2010-2016

Table 58: Imports of Milks & Cereals by Country of Origin, Value, 2015 & 2016

Table 59: Other Baby Food: Import Trends, 2010-2016

Table 60: Imports of Other Baby Food by Country of Origin, Value, 2015 & 2016

Table 61: Milks & Cereals: Export Trends, 2010-2016

Table 62: Exports of Milks & Cereals by Country of Destination, Value, 2015 & 2016

Table 63; Other Baby Food : Export Trends, 2010-2016

Table 64; Exports of Other Baby Food by Country of Destination, Value, 2015 & 2016

Table 65; Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 66; Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 67; Baby Food: Market Value Forecasts, US$ Million, 2016-2022

Table 68: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 69: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 70: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 71: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022

Table 72: Baby Food: Per Capita Consumption, Grams, 2016-2022

Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2010-2016

Figure 2: Baby Food: Sector Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Category, % Value, 2016

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2016

Figure 7: Baby Milks: Category Trends, 2010-2016

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 9: Baby Milks: Category Segmentation, Value and Volume, 2010-2016

Figure 10: Baby Cereals & Finger Foods: Category Trends, 2010-2016

Figure 11: Baby Cereals & Finger Foods: Per Capita Expenditure & Consumption, 2010-2016

Figure 12: Baby Meals: Category Trends, 2010-2016

Figure 13: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016

Figure 14: Baby Drinks : Category Trends, 2010-2016

Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016

Figure 16: Baby Food: Manufacturer Shares, Value %, 2016

Figure 17: Baby Food: Manufacturer Shares, Volume %, 2016

Figure 18: Baby Food: Sector Size, 2016-2022

Figure 19: Baby Food: Sector Segmentation, 2022

Figure 20: Baby Food: Per Capita, 2016-2022

Frequently asked questions

The Baby Food Sector in Australia 2017 thematic reports
Currency USD
$3,275

Can be used by individual purchaser only

$9,825

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

The Baby Food Sector in Australia 2017 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at The Baby Food Sector in Australia 2017 in real time.

  • Access a live The Baby Food Sector in Australia 2017 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.