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The Baby Food Sector in Australia 2017

"The Baby Food Sector in Australia 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.

The number of births has fluctuated but increased in 2015 and 2016, while the number of women combining motherhood and work rose. Sales of baby food increased by more than 20% between 2010 and 2016, while consumption rose up to 2013 but has subsequently fallen back. Milks and cereals & finger foods experienced volume growth; finger foods in particular were dynamic. Milks represent the bulk of baby food sales but cereals & finger foods increased their share. The share held by wet meals declined, while sales of drinks slumped. Between 2016 and 2022 the Australian baby food market is expected to grow by over40% in value, whilst consumption is expected to rise thanks to the forecast increase in the number of births.

What else does this report offer?

– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

– Future projections considering various trends which are likely to affect the industry.

Scope

– The number of births has fluctuated in recent years but increased in 2015 and 2016; there is a rise of 4.4% since 2010.

– Milks represent the largest proportion of baby food sales, accounting for 57.4% of overall value and 46.1% of volume in 2016. Cereals & finger foods increased their share of the sector, ending the period with a 13.3% share of value sales, up from 9.7% in 2010.

– Drinks have never been very popular and have lost further share over the past few years, with the result that in 2016 they claimed less than 1% of retail sales.

– Production figures were skewed by demand for Australian-produced infant formula from China. Imports of milks have risen dramatically since 2013, largely due to demand for products purchased in Australia for export to China. Official exports are low.

– Heinz is the largest baby food producer, but has been joined by a number of dairies producing infant formula almost exclusively for the Chinese market.

– Per capita consumption of milks and cereals/finger foods is likely to continue to rise throughout the forecast period, but meals will see a small decline and drinks are likely to disappear from the market.

Reasons to Buy

– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

– Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Danone Nutricia Early Life Nutrition Pty Ltd

HJ Heinz Australia Co. Ltd

Rafferty's Garden Pty Limited

Aspen Nutritionals Australia Pty Ltd

Nestlé Australia Ltd

Bellamy's Organics

Only Organic Baby Food Ltd

The a2 Milk Company

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Sector Overview

Manufacturers Shares

The Future

Category Analysis

Baby Milks

Baby Cereals

Baby Meals

Drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Danone Nutricia Early Life Nutrition Pty Ltd

HJ Heinz Australia Co. Ltd

Rafferty's Garden Pty Limited

Aspen Nutritionals Australia Pty Ltd

Nestlé Australia Ltd

Bellamy's Organics

Only Organic Baby Food Ltd

The a2 Milk Company

Distribution

Retail Structure

Baby Food Retailing

Economic background

Economic Indicators

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

List of Tables

List of Tables

Table 1: Birth & Population Trends, 2006-2016

Table 2: Births by State, 2011-2015

Table 3: Income Levels by Income Quintiles, 2014

Table 4: Marriage & Divorce Trends, 2010-2016

Table 5: Breakdown of Live Births by Age of Mothers, 2011-2015

Table 6: Number of Women of Childbearing Age by Age Group, 2009-2015

Table 7: Trends in Women in Employment, 2010-2016

Table 8: Labor Force Status of Women with Children, 1996 & 2006

Table 9: Breastfeeding Trends by Age of Baby, 1995-2010

Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 & 2011/12

Table 11: Type of Milk Fed to Babies, % of Babies, 2015

Table 12: Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010

Table 13: Consumption of Breast Milk & Solids by Age of Infant , 2011/12

Table 14: Breastfeeding by Economic Status of Mother & Age of Baby, 2010

Table 15: Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010

Table 16: Sector Size, 2016, & Growth Rates, 2010-2016

Table 17: Baby Food: Manufacturer Shares, Value %, 2011-2016

Table 18: Baby Food: Manufacturer Shares by Category, %, 2016

Table 19: Projected Sector Size, 2022, & Growth Rates, 2016-2022

Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 21: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 23: Baby Milks: Brand Shares, Value, %, 2010-2016

Table 24: Baby Cereals & Finger Foods: Category Segmentation, 2011-2016

Table 25: Cereals: Price Positioning, 2017

Table 26: Finger Foods: Price Positioning, 2017

Table 27: Baby Cereals & Finger Foods: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 28: Baby Cereals : Manufacturer & Brand Shares, 2011-2016

Table 29: Baby Finger Foods: Manufacturer Shares, 2011-2016

Table 30: Breakdown of Sales of Wet Meals by Target Age Group, 2009

Table 31: Organic Baby Food: Category Penetration, 1997-2016

Table 32: Wet Meals: Price Positioning, 2017

Table 33: Wet Baby Meals: Sales by Pack Type, % Value, 2011-2016

Table 34: Wet Baby Meals: Category Shares, Value & Volume, %, 2010-2016

Table 35: Wet Baby Meals: Brand Shares by Type of Packaging, % Value 2012

Table 36: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 37: Packaged Food Sales by Channel, A$ Billion, 2012-2017

Table 38: Baby Milks: Sales Segmentation, Grocery vs Pharmacy, % Value, 1997-2016

Table 39: Economic Indicators, 2010-2017

Table 40: Key Macroeconomic Forecasts, 2016-2022

Table 41: Birth & Population Projections, 2010-2022

Table 42: Baby Population, Number of Babies, 2006-2022

Table 43: Baby Food: Sector Value, Current Prices, 2010-2016

Table 44: Baby Food: Sector Value, Constant Prices, 2010-2016

Table 45: Baby Food: Sector Value, US$ Million, 2010-2016

Table 46: Baby Food: Sector Volume, Tons, 2010-2016

Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 49: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016

Table 50: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 51: Baby Milks: Category Trends, 2010-2016

Table 52: Baby Milks: Category Segmentation, Value and Volume, 2010-2016

Table 53: Milk Brand Price Analysis, 2017

Table 54: Baby Cereals & Finger Foods: Category Trends, 2010-2016

Table 55: Baby Meals: Category Trends, 2010-2016

Table 56: Baby Drinks: Category Trends, 2010-2016

Table 57: Milks & Cereals: Import Trends, 2010-2016

Table 58: Imports of Milks & Cereals by Country of Origin, Value, 2015 & 2016

Table 59: Other Baby Food: Import Trends, 2010-2016

Table 60: Imports of Other Baby Food by Country of Origin, Value, 2015 & 2016

Table 61: Milks & Cereals: Export Trends, 2010-2016

Table 62: Exports of Milks & Cereals by Country of Destination, Value, 2015 & 2016

Table 63; Other Baby Food : Export Trends, 2010-2016

Table 64; Exports of Other Baby Food by Country of Destination, Value, 2015 & 2016

Table 65; Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 66; Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 67; Baby Food: Market Value Forecasts, US$ Million, 2016-2022

Table 68: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 69: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 70: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 71: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022

Table 72: Baby Food: Per Capita Consumption, Grams, 2016-2022

List of Figures

List of Figures

Figure 1: Baby Food: Sector Size, 2010-2016

Figure 2: Baby Food: Sector Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Category, % Value, 2016

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2016

Figure 7: Baby Milks: Category Trends, 2010-2016

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 9: Baby Milks: Category Segmentation, Value and Volume, 2010-2016

Figure 10: Baby Cereals & Finger Foods: Category Trends, 2010-2016

Figure 11: Baby Cereals & Finger Foods: Per Capita Expenditure & Consumption, 2010-2016

Figure 12: Baby Meals: Category Trends, 2010-2016

Figure 13: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016

Figure 14: Baby Drinks : Category Trends, 2010-2016

Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016

Figure 16: Baby Food: Manufacturer Shares, Value %, 2016

Figure 17: Baby Food: Manufacturer Shares, Volume %, 2016

Figure 18: Baby Food: Sector Size, 2016-2022

Figure 19: Baby Food: Sector Segmentation, 2022

Figure 20: Baby Food: Per Capita, 2016-2022

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