Thailand Telecom Operators Country Intelligence Report

Thailand Telecom Operators Country Intelligence Overview

The total telecom and pay-TV service revenue in Thailand will increase to reach $10.9 billion in 2023, at a CAGR of more than 3% during 2023-2028, driven primarily by growth in revenue from the mobile data and fixed broadband segments. This growth will also be driven by various fixed broadband network expansion initiatives such as Giga Thailand aimed at deploying fiber broadband, closing the country’s digital divide by providing improved access to high-quality broadband and paving the way for Thailand’s digital transformation and Big Rock program, which aim to provide high-speed internet to all and connect networks to ‘last-mile access’ points across all sectors.

Thailand Telecom Services Market Outlook, 2023-2028 ($ Billion)

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The ‘Thailand Telecom Operators Country Intelligence’ report provides an executive-level overview of the telecom services market in Thailand today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.

Thailand Telecom Services Market Regulatory Highlights

NBTC is developing a regular framework for OTT platforms with a focus on video-on-demand and video-sharing services. This is part of the government’s wider plans to monitor OTT operators, necessitating them to submit business details to the regulator and help shape the OTT industry’s future.

Thailand Telecom Services Market Analysis by Service

• Mobile Services
• Fixed Services
• Pay-TV Services

Thailand Telecom Services Market Share by Service, 2022-2028 (%)

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Mobile Services Market in Thailand - Deep Dive

Mobile subscription penetration of Thailand’s population will grow during 2023-2028, supported by continued growth in mobile subscriptions, rising M2M/IoT subscriptions, and an increase in multi-SIM ownership. Unique user penetration of the population will also increase during the forecast period.

However, average monthly mobile voice usage in Thailand will decline during the forecast period, due to a growing user shift towards OTT-based communication solutions.

The Thailand telecom services market research report offers mobile services segment coverage on the following KPIs

• Subscription and User Analysis
• Subscription Analysis by Device Type, Payment Type, and Technology Type
• Churn Analysis
• Voice and Data Usage Analysis
• Mobile Subscription Market Share Analysis
• Revenue Analysis and ARPU Analysis

Fixed Services Market in Thailand - Deep Dive

The number of fixed voice lines will decline during 2023-2028, due to losses in circuit-switched subscriptions. Fixed broadband lines, on the other hand, will grow, mainly supported by the continued rise in FTTH and fixed wireless broadband service subscriptions on the back of growing demand for high-speed broadband services in the country.

The Thailand telecom services market research report offers fixed services segment coverage on the following KPIs:

• Fixed Voice and Fixed Broadband Penetration Analysis
• Subscription Trends Analysis by Access Lines
• Subscription Analysis by Technology
• Fixed Subscription Market Share Analysis
• Revenue Analysis and ARPU Analysis

Pay-TV Services Market in Thailand - Deep Dive

Pay-TV household penetration in Thailand will increase to 43.5% in 2028, mainly driven by strong growth in IPTV subscriptions and continued increase in DTH and cable TV subscriber base.

The Thailand telecom services market research report offers pay-TV services segment coverage on the following KPIs:

• Pay-TV Household Penetration Analysis
• Subscription Analysis by Technology Type
• Pay-TV Subscription Market Share Analysis
• Revenue Analysis and ARPU Analysis

Thailand Telecom Services Market - Competitive Landscape

AIS will account for the largest share of mobile subscriptions in 2023 followed by TrueMove. AIS is focusing on mobile network expansions and modernization to strengthen its position in the market.

Leading Telecom Companies in Thailand

• AIS
• Dtac
• True Move
• NT
• TrueOnline
• 3BB
• TrueVisions

Thailand Telecom Services Market Share by Companies, 2023 (%)

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Scope

The country intelligence report provides an in-depth analysis of the following –

• The demographic and macroeconomic context in Thailand.
• The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
• Telecom and pay-TV services market outlook: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
• Competitive landscape: An examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
• Company snapshots: Analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
• Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

• This country intelligence report offers a thorough, forward-looking analysis of Thailand’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Thailand’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
• With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
• The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Thailand’s telecommunications markets.
• The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Thailand.