Switzerland Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029

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Switzerland Baby Food Market Report Overview

The Swiss baby food market size was valued at CHF116.2 million in 2021. The market will garner a CAGR of more than 4% during 2021-2027. The Swiss baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Switzerland Baby Food Market Outlook 2021-2027, (CHF Million)

Switzerland Baby Food Market Outlook 2021-2027, (CHF Million)

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The Switzerland baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Switzerland.

Market Size 2021 CHF116.2 million
CAGR (2021-2027) >4%
Historical Period 2015-2021
Forecast Period 2021-2027
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

·        E-Retailers

Leading Manufacturers ·        Nestlé

·        Danone Group

·        Hero Group

·        HiPP

·        Alnatura

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Switzerland Baby Food Market Trends

The number of working women in Switzerland has witnessed a considerable rise in recent years. Furthermore, favorable maternity policies are encouraging women to re-join services as quickly as possible. In Switzerland, nursing mothers have the right to breastfeeding breaks in the workplace. Furthermore, Switzerland has a strong tradition of promoting breastfeeding. Several government and voluntary organizations regularly conduct promotional campaigns to educate people about the benefits of breastfeeding. The country has a dedicated code regarding the promotion of breastmilk substitutes and baby food. These factors are further expected to drive Swiss baby food market growth during the projected years.

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Switzerland Baby Food Market Segmentation by Category

Baby milk category held the largest Swiss baby food market share in 2021

Baby milk category held the largest Swiss baby food market share in 2021

The key categories in the Switzerland baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

The baby milk category accounted for the highest baby food value in 2021. In terms of volume, this category dominated Switzerland’s baby food market growth. The baby milk category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk, and growing-up milk, among others. Growing-up milk was the largest segment in 2021.

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Segments Covered in Switzerland Baby Food Market Report

 Switzerland Baby Food Categories Outlook (Value, CHF Million, 2015-2027)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Switzerland Baby Food Distribution Channel Outlook (Value, CHF Million, 2015-2027)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers
  • Others

Switzerland Baby Food Market Segmentation by Distribution Channel

Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2021

Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2021

The key distribution channels in the Switzerland baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers
  • Others

Hypermarkets & supermarkets were the leading distribution channel for baby food in 2021. Drugstores & pharmacies and convenience stores followed the lead among the other distribution channels.

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Switzerland Baby Food Market - Competitive Landscape

Nestlé was the leading Swiss baby food manufacturer in 2021

Nestlé was the leading Swiss baby food manufacturer in 2021

The leading Swiss baby food companies are:

  • Nestlé
  • Danone Group
  • Hero Group
  • HiPP
  • Alnatura

Nestlé garnered the highest Swiss baby food market share in value and volume terms during 2021.  Danone Group and Hero Group followed the lead among other baby food companies operating in Switzerland. Nestlé offers baby food products across its key brands including Nestlé Junior and Beba. Other leading brands include Nestlé Baby Cereals, Cerelac, and NaturNes.

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Latest News and Developments

  • In 2018, HOCHDROF Group took over Bimbosan to expand its business in the Swiss baby milks market. The company also offers premium goat’s milk under the Bimbosan brand. The powdered milk range is available in various pack formats, including box, pouch, and can.

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone
Hero
HiPP
Alnatura
Holle

Table of Contents

  • 1. Executive Summary
  • 2. Market Environment

    • 2.1. Value and Volume Growth Analysis by Region
    • 2.2. Growth Analysis of Switzerland Compared with Other Leading Countries in Western Europe
    • 2.3. PCC and PCE of Switzerland Compared with Global and Western European Markets

  • 3. Background

    • 3.1. Births
    • 3.2. The Consumer
    • 3.3. Sociodemographic Trends
    • 3.4. Working Women
    • 3.5. Breastfeeding Trends
    • 3.6. Regulations

  • 4. Overview

    • 4.1. Switzerland Baby Food Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Manufacturer Shares

  • 5. Category Analysis

    • 5.1. Baby Milks
    • 5.2. Baby Cereals & Dry Meals
    • 5.3. Baby Wet Meals & Other
    • 5.4. Baby Finger Food
    • 5.5. Baby Drinks

  • 6. Production and Trade

    • 6.1. Imports
    • 6.2. Exports
    • 6.3. Production

  • 7. Distribution

    • 7.1. Channel Share Analysis
    • 7.2. Baby Food Retailing

  • 8. Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Prospects and Forecasts

    • 9.1. Future Trends

Table

Birth & population trends, 2006–29

Live births by region, 2006, 2010, 2012, 2014, and 2016–19

Births by age of mother, 2009, 2014, and 2019–22

Marriage & divorce trends, 2009–15 and 2018–20

Number of women of childbearing age by age group, 2010, 2014, and 2016–22

Breakdown of live births by age of mother, 1995, 2011, 2013–15, and 2019–20

Female employment trends, 2010–19

Exclusive and partial breastfeeding, 2003 and 2014

Breastfeeding status by type of facility, 2003

Leading categories (value), 2023

Leading categories (volume), 2023

Baby food: Manufacturer shares, value %, 2017–23

Baby food: Manufacturer shares, volume %, 2017–23

Baby food: Manufacturer shares by category, %, 2023

Baby milks: SKUs by pack type, 2023

Baby milks: SKUs by pack size, 2023

Baby milks: Brand price positioning analysis, 2023

Baby milks: Manufacturer & brand shares, value and volume %, 2017–23

Baby milks: Manufacturer & brand shares, value %, 2017–23

Baby milks: Manufacturer & brand shares, volume %, 2017–23

Baby cereals & dry meals: SKUs by pack type, 2023

Baby cereals & dry meals: SKUs by pack size, 2023

Baby cereals & dry meals: Brand price positioning analysis, 2023

Baby cereals & dry meals: Manufacturer & brand shares, value and volume %, 2017–23

Baby cereals & dry meals: Manufacturer & brand shares, value %, 2017–23

Baby cereals & dry meals: Manufacturer & brand shares, volume %, 2017–23

Baby wet meals & other: SKUs by pack type, 2023

Baby wet meals & other: SKUs by pack size, 2023

Baby wet meals & other: Brand price positioning analysis, 2023

Baby wet meals & other: Manufacturer & brand shares, value and volume %, 2017–23

Baby wet meals & other: Manufacturer & brand shares, value %, 2017–23

Baby wet meals & other: Manufacturer & brand shares, volume %, 2017–23

Baby finger food: SKUs by pack type, 2023

Baby finger food: SKUs by pack size, 2023

Baby finger food: Brand price positioning analysis, 2023

Baby finger food: Manufacturer & brand shares, value and volume %, 2017–23

Baby finger food: Manufacturer & brand shares, value %, 2017–23

Baby finger food: Manufacturer & brand shares, volume %, 2017–23

Baby drinks: SKUs by pack type, 2023

Baby drinks: SKUs by pack size, 2023

Baby drinks: Brand price positioning analysis, 2023

Baby drinks: Manufacturer & brand shares, value and volume %, 2017–23

Baby drinks: Manufacturer & brand shares, value %, 2017–23

Baby drinks: Manufacturer & brand shares, volume %, 2017–23

Baby milks & cereals: Trends in imports (volume), 2015–22

Baby milks & cereals: Trends in imports (value), 2015–22

Imports of baby milks & cereals by country of origin (volume), 2020–22

Imports of baby milks & cereals by country of origin (value), 2020–22

Other baby food: Trends in imports (volume), 2015–22

Other baby food: Trends in imports (value), 2015–22

Imports of other baby food by country of origin (volume), 2020–22

Imports of other baby food by country of origin (value), 2020–22

Baby milks & cereals: Trends in exports (volume), 2015–22

Baby milks & cereals: Trends in exports (value), 2015–22

Exports of baby milks & cereals by country of destination (volume), 2020–22

Exports of baby milks & cereals by country of destination (value), 2020–22

Other baby food: Trends in exports (volume), 2015–22

Other baby food: Trends in exports (value), 2015–22

Exports of other baby food by country of destination (volume), 2020–22

Exports of other baby food by country of destination (value), 2020–22

Change in distribution share, 2017–23

Baby food: Sales by outlet type, % value, 2017–23

Baby food: Sales by type of food & outlet type, % value, 2023

Baby population, number of babies (’000), 2010–29

Baby food: Market value, current prices ($ million), 2017–23

Baby food: Market value, constant prices, 2017–23

Baby food: Market volume, million kg, 2017–23

Baby food: PCE, current prices ($), 2017–23

Baby food: PCE, constant prices, 2017–23

Baby food: PCC, kg, 2017–23

Baby milks: Category segmentation, value & volume, 2017–23

Baby food: Market value forecasts, current prices ($ million), 2023–29

Baby food: Market value forecasts, constant prices, 2023–29

Baby food: Market volume forecasts, million kg, 2023–29

Baby food: PCE forecasts, current prices ($), 2023–29

Baby food: PCE forecasts, constant prices, 2023–29

Baby food: PCC forecasts, kg, 2023–29

Exchange rates: LCU per $, 2017–23

Exchange rates: LCU per $, 2024–29

SKUs allocation by product type

Category definitions

Terminology definitions

Figures

Switzerland’s value and volume shares in the global and Western European baby food sectors, 2023–28

Switzerland compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Switzerland, Western Europe, and global, 2018–28

PCE comparison – Switzerland, Western Europe, and global, 2018–28

Switzerland: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Switzerland: What is your choice of pack size in the baby care and child care products category?

Switzerland: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?

Switzerland: How important are each of the following features when deciding to make a purchase?

Baby food: Sector size (value), 2017–23

Baby food: Sector size (volume), 2017–23

Market size and growth analysis by value and volume, baby food sector, 2017–29

Baby food: Manufacturer shares, value %, 2023

Baby food: Manufacturer shares, volume %, 2023

Baby food: Manufacturer shares by category, % value, 2023

Market size and growth analysis by value and volume, baby milks category, 2017–29

Baby milks: PCE & PCC, 2017–23

Baby milks: PCE & PCC by age group, 2017–23

Baby milks: Segmentation, value and volume, 2017–23

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017–29

Baby cereals & dry meals: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby wet meals & other category, 2017–29

Baby wet meals & other: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby finger food category, 2017–29

Baby finger food: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby drinks category, 2017–29

Baby drinks: PCE & PCC, 2017–23

Share of key distribution channels (in value terms) – baby food, 2023

Key distribution channel share by category (in value terms), 2023

GDP at current prices (CHF billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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