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Home » Consumer » Alcoholic Beverages » Spirits

Opportunities in the Global Spirits Sector

The global spirits market was valued at $783.5 billion in 2021. The market is expected to grow at a CAGR of more than 6% during the forecast period. More consumers are now concerned about immunity and overall wellbeing, owing to the COVID-19 pandemic. As a result, they are actively moderating their intake of alcohol to maintain their health, which is driving the demand for “low alcohol by volume (ABV)”, “low-calorie”, or “low-sugar” spirits. This is creating more opportunities for spirits drinks with health claims.

The global spirits market report brings together multiple data sources to provide a comprehensive overview of market environment, high-potential countries’ analysis, country deep dive, success stories, competitive environment, distribution analysis, packaging analysis, and challenges and future outlook.

Global spirits market overview

Global spirits market overview

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Which are the key regions in the global spirits market?

The key regions in the global spirits market are Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe. Asia-Pacific represented the largest region for the global spirits sector in 2021.

Global spirits market, by regions

Global spirits market, by regions

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Which are the key categories in the global spirits market?

The key categories in the global spirits market are brandy, flavored alcoholic beverages, gin & genever, liqueurs, non-alcoholic spirits drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey. In the year 2021 specialty spirits had the highest market value.

Global spirits market, by categories

Global spirits market, by categories

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Which are the key distribution channels in the global spirits market?

The key distribution channels in the global spirits market are hypermarkets & supermarkets, convenience stores, on trade, food & drinks specialists, and others. Hypermarkets & supermarkets had the largest share in the global spirits market in 2021.

Global spirits market, by distribution channel

Global spirits market, by distribution channel

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Which are the key competitors in the global spirits market?

The key competitors in the global spirits market are Diageo plc, Suntory Holdings Ltd, Pernod Ricard, Mark Anthony Brands, International Unlimited Company, and Hite Jinro Co. Ltd. Diageo plc had the highest market share in 2020.

Global spirits market, by competitors

Global spirits market, by competitors

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Market report scope

Market size 2021 $783.5 billion
CAGR % >6%
Forecast period 2021-2026
Key categories Brandy, Flavored Alcoholic Beverages, Gin & Genever, Liqueurs, Non-Alcoholic Spirits Drinks, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, And Whiskey
Key regions Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe
Key distribution channel Hypermarkets & Supermarkets, Food and Drink Specialists, Convenience Stores, On Trade, and Others
Key competitors Diageo plc, Suntory Holdings Ltd, Pernod Ricard, Mark Anthony Brands, International Unlimited Company, and Hite Jinro Co. Ltd

Scope

  • Provides an overview of current industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and packaging.
  • The analysis also covers regional overview across five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Key Players

Diageo plc

Suntory Holdings Ltd

Pernod Ricard

Mark Anthony Brands

International Unlimited Company

Hite Jinro Co. Ltd

Table of Contents

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Spirits Sector Overview

Regional Spirits Sector Overview

Key Challenges in the Global Spirits Sector

Part 2: Shift in Spirits Consumption Patterns

Change in Consumption Levels in the Overall Alcohol Industry, 2016-2026

Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries by Countries

Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep Dive

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape – Global and Regional Analysis

Leading Companies by Volume – Global

Company and Brand Share Analysis – Global

Company and Brand Share Analysis by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Label

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Key categories by value and volume (%), 2021 vs. 2026 – Global

Key categories by value and volume (%), 2021 vs. 2026 – Asia-Pacific

Key categories by value and volume (%), 2021 vs. 2026 – Middle East & Africa

Key categories by value and volume (%), 2021 vs. 2026 – Americas

Key categories by value and volume (%), 2021 vs. 2026 – Western Europe

Key categories by value and volume (%), 2021 vs. 2026 – Eastern Europe

New Zealand: category share

New Zealand: demographic analysis

New Zealand: market size analysis of top 10 cities

New Zealand: top 10 cities’ contribution to volume growth

Australia: category share

Australia: demographic analysis

Australia: market size analysis of top 10 cities

Australia: top 10 cities’ contribution to volume growth

Japan: category share

Japan: demographic analysis

Japan: market size analysis of top 10 cities

Japan: top 10 cities’ contribution to volume growth

The UAE: category share

The UAE: demographic analysis

The UAE: Volume performance analysis of top four cities (million liters), 2016-2021

The UAE: Volume growth contribution of top four cities (million liters), 2016-2021

Canada: category share

Canada: demographic analysis

Canada: market size analysis of top 10 cities

Canada: top 10 cities’ contribution to volume growth

Chile: category share

Chile: demographic analysis

Chile: market size analysis of top 10 cities

Chile: top 10 cities’ contribution to volume growth

The UK: category share

The UK: demographic analysis

The UK: market size analysis of top 10 cities

The UK: top 10 cities’ contribution to volume growth

Switzerland: category share

Poland: category share

Poland: demographic analysis

Poland: market size analysis of top 10 cities

Poland: top 10 cities’ contribution to volume growth

The Czech Republic: category share

The Czech Republic: demographic analysis

The Czech Republic: market size analysis of top 10 cities

The Czech Republic: top 10 cities’ contribution to volume growth

Leading companies in the global spirits sector (% volume share), 2020

Key pack material volume share (%), 2021

Annual volume growth by pack material (%), 2016-2026

Key Pack Type Volume Share (%), 2021

Annual Volume Growth by Pack Type (%), 2016-2026

Key Closure Type Volume Share (%), 2021

Annual Volume Growth by Closure Type (%), 2016-2026

Key Primary Outer Volume Share (%), 2021

Annual Volume Growth by Primary Outer (%), 2016-2026

List of Figures

List of Figures

Change in consumption levels in the overall alcohol industry, 2016-2026

Change in consumption levels in the overall alcohol industry – Asia-Pacific, 2016-2026

Change in consumption levels in the overall alcohol industry – Middle East & Africa, 2016-2026

Change in consumption levels in the overall alcohol industry – Americas, 2016-2026

Change in consumption levels in the overall alcohol industry – Western Europe, 2016-2026

Change in consumption levels in the overall alcohol industry – Eastern Europe, 2016-2026

Identifying high-potential countries, risk-reward analysis – Asia-Pacific

Identifying high-potential countries, risk-reward analysis – Middle East & Africa

Identifying high-potential countries, risk-reward analysis – Americas

Identifying high-potential countries, risk-reward analysis – Western Europe

Identifying high-potential countries, risk-reward analysis – Eastern Europe

New Zealand: market size analysis of top 10 cities by category

Australia: market size analysis of top 10 cities by category

Japan: market size analysis of top 10 cities by category

The UAE: Volume analysis of top four cities by category (million liters), 2021

Canada: market size analysis of top 10 cities by category

Chile: market size analysis of top 10 cities by category

The UK: market size analysis of top 10 cities by category

Poland: market size analysis of top 10 cities by category

The Czech Republic: market size analysis of top 10 cities by category

Company and brand share analysis – Global

Company and brand share analysis – Asia-Pacific

Company and brand share analysis – Middle East & Africa

Company and brand share analysis – Americas

Company and brand share analysis – Western Europe

Company and brand share analysis – Eastern Europe

Key brands – Brandy

Key brands – Flavored alcoholic beverages

Key brands – Gin & genever

Key brands – Liqueurs

Key brands – Rum

Key brands – Specialty spirits

Key brands – Tequila & mezcal

Key brands – Vodka

Key brands – Whiskey

Private label volume and share by region, 2015-2020

Private label volume sales (million liters) and share (%) by category, 2020

Leading distribution channels by region (% share by volume), 2021

Frequently Asked Questions

The global spirits market size was valued at $783.5 billion in 2021.

 

 

 

 

The global spirits market is expected to grow at a CAGR of more than 6% during the forecast period.

The key regions in the global spirits market are Asia- Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe. Asia-Pacific represented the largest region for the global spirits sector in 2021.

The key categories in the global spirits market are brandy, flavored alcoholic beverages, gin & genever, liqueurs, non-alcoholic spirits drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey. In the year 2021 specialty spirits had the highest market value.

The key distribution channels in the global spirits market are hypermarkets & supermarkets, convenience stores, on trade, food & drinks specialists, and others.

The key competitors in the global spirits market are Diageo plc, Suntory Holdings Ltd, Pernod Ricard, Mark Anthony Brands, International Unlimited Company, and Hite Jinro Co. Ltd.

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