Singapore Savory Snacks Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Singapore Savory Snacks Market Overview

The Singapore savory snacks sector was valued at SGD231.4 million ($167.8 million) in 2022 and is forecast to record a CAGR of more than 3% during the period 2022-2027. Potato chips was the largest category in 2022.

Singapore Savory Snacks Market Outlook (2022-2027)

Singapore Savory Snacks Market Outlook (2022-2027)

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The Singapore savory snacks Market Growth Analysis report includes an analysis of the sector overview of the country. It also includes the various categories present in the market along with distribution channels used and the names of competitors present in the Singapore savory snacks market.

Market Size (2022) SGD231.4 million ($167.8 million)
CAGR % (20222-2027) >3%
Historical Period 2017-2022
Forecast Period 2023-2027
Categories Potato Chips

Ethnic/Traditional Snacks

Meat Snacks

Nuts & Seeds

Popcorn

Pretzels

Processed Snacks

Distribution Channels Hypermarkets & supermarkets

Convenience Stores

E-Retailers
Vending Machines

Food & Drinks Specialists

Others

Pack – Material Type Flexible packaging

Paper & Board

Rigid Plastics

Rigid Metal

Competitors Calbee

Tai Sun (Lim Kee) Food Industries

PepsiCo

Seng Hua Hng Foodstuff

Kellogg’s Company

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Singapore Savory Snacks Market Segmentation by Categories

Potato chips had the highest share in the Singapore savory snacks market in 2022, while the nuts & seeds category is forecast to register the fastest value growth during 2022–2027.

Other categories in the market are ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, pretzels, and processed snacks. The nuts & seeds category is also expected to gain market share in value terms during 2022-2027. The report provides market sales of all the categories in terms of value as well as volume for the year 2017-2027.

Singapore Savory Snacks Market by Category Analysis, 2022 (%)

Singapore Savory Snacks Market by Category Analysis, 2022 (%)

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Singapore Savory Snacks Market Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channels in the Singapore savory snacks industry in 2022.

Other channels in the Singapore savory snacks are convenience stores, e-retailers, vending machines, food & drinks specialists, and others.

The report provides values of distribution channels for 2017 and 2022. It also presents the change in distribution channel share for 2017-2022.

Singapore Savory Snacks Market by Distribution Channel Analysis, 2022 (%)

Singapore Savory Snacks Market by Distribution Channel Analysis, 2022 (%)

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Singapore Savory Snacks Market Segmentation by Pack Materials

Flexible packaging was the leading pack material in the Singapore savory snacks industry in 2022

It was followed by paper & board. Other types of pack materials are rigid plastics and rigid metal. Bag/sachet pack type accounted for the majority of the share of the savory snacks sector in Singapore, in 2022.

The report provides percentage shares of 2022 and growth analysis during 2022-2027 for various pack materials and pack types of Singapore savory snack products.

Singapore Savory Snacks Market by Pack Materials Analysis, 2022 (%)

Singapore Savory Snacks Market by Pack Materials Analysis, 2022 (%)

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Singapore Savory Snacks Market - Competitive Landscape

Calbee accounted for the highest value share in the Singapore savory snacks sector in 2022

The report provides an overview of leading brands in the market, besides analyzing, market share, and growth of private labels in each category.

Some of the other leading competitors in the Singapore savory snacks market are:

  • Tai Sun (Lim Kee) Food Industries
  • PepsiCo
  • Seng Hua Hng Foodstuff
  • Kellogg’s Company

Competitors in the Singapore Savory Snacks Industry, 2022 (%)

Competitors in the Singapore Savory Snacks Industry, 2022 (%)

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Segments Covered in the Singapore Savory Snacks Market Report

Singapore Savory Snacks Market Category Outlook (Value, $ Million, 2017-2027)

  • Potato Chips
  • Ethnic/Traditional Snacks
  • Meat Snacks
  • Nuts & Seeds
  • Popcorn
  • Pretzels
  • Processed Snacks

Singapore Savory Snacks Market Distribution Channel Outlook (Value, $ Million, 2017-2027)

  • Hypermarkets & supermarkets
  • Convenience Stores
  • E-Retailers
  • Vending Machines
  • Food & Drinks Specialists
  • Others

Singapore Savory Snacks Market Pack Material Outlook (Value, $ Million, 2017-2027)

  • Flexible packaging
  • Paper & Board
  • Rigid Plastics
  • Rigid Metal

Scope

The Singapore savory snacks market research report brings together multiple data sources to provide a comprehensive overview of the Singapore savory snacks sector. It includes an analysis of the following:

  • Sector data: Overall sector value and volume data with growth analysis for 2017-2027.
  • Category coverage: Value and growth analysis of ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2022-2027.
  • Leading players: Market share of companies (in value and volume terms) in 2022
  • Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.
  • Health & Wellness Analysis: Provides analysis on the value of health & wellness claims by category in the Singaporean savory snacks sector for the 2017-2022 period. The analysis includes the key health & wellness attributes and consumer benefits driving the sales of savory snacks in Singapore in 2022.
  • Packaging: The report provides a percentage share (in 2022) and growth analysis (for the 2017–27 period) of various pack materials, pack types, closure types, and primary outer types used in the Singaporean savory snacks sector. The analysis is at both the sector and category level and is based on the volume sales (by pack units) of savory snacks in the country.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Calbee
Seng Hua Hng Foodstuff
Tai Sun (Lim Kee) Food Industries
Kellogg's Company
PepsiCo
Tong Garden
Universal Robina Corporation
Campbell Soup Company
QAF Limited
Mondelēz International Mamee Double Decker
Farmland Hormel Foods Corporation

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Singapore in the Global and Asia-Pacific Markets

Growth Analysis of Singapore Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Singapore Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Singapore Savory Snacks Sector Snapshot

Market Size Analysis

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ethnic/Traditional Snacks

Market Size Analysis – Category: Meat Snacks

Market Size Analysis – Category: Nuts & Seeds

Segment-Level Analysis (in Value Terms) – Nuts & Seeds

Segment-Level Analysis (in Volume Terms) – Nuts & Seeds

Market Size Analysis – Category: Popcorn

Segment-Level Analysis (in Value Terms) – Popcorn

Segment-Level Analysis (in Volume Terms) – Popcorn

Market Size Analysis – Category: Potato Chips

Market Size Analysis – Category: Pretzels

Market Size Analysis – Category: Processed Snacks

Segment-Level Analysis (in Value Terms) – Processed Snacks

Segment-Level Analysis (in Volume Terms) – Processed Snacks

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Singapore Risk Index (GCRI) 2022

Singapore Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Fastest-growing segments (value), 2022

Cross-category comparison – by value (2017–27)

Cross-category comparison – by volume (2017–27)

Per capita consumption (by category), Singapore compared to Asia-Pacific and global levels (in kg), 2022

Nuts & seeds – value analysis by segment, 2017–27

Nuts & seeds – volume analysis by segment, 2017–27

Popcorn – value analysis by segment, 2017–27

Popcorn – volume analysis by segment, 2017–27

Processed snacks – value analysis by segment, 2017–27

Processed snacks – volume analysis by segment, 2017–27

Change in distribution share, 2017–22

Top five companies share by brand (in value and volume terms) in the savory snacks sector, 2022

Brand shares of top five companies (in value and volume terms) by category, 2022

Category comparison – with H&W and non- H&W claims, 2017–27

Category data, by segment

Per capita consumption (in kg), 2017–27

Per capita expenditure ($), 2017–27

Savory snacks sales distribution in Singapore – by category (SGD million), 2022

Brand share (in value and volume terms) in the savory snacks sector, 2022

Brand share (in value and volume terms) in the savory snacks sector, by category, 2022

Key health & wellness product attributes driving sales in Singapore, 2017–22

Key health & wellness consumer benefits driving sales in Singapore, 2017–22

Pack material (in million pack units), 2017–27

Pack materials by category (in million pack units), 2022

Pack type (in million pack units), 2017–27

Pack types by category (in million pack units), 2022

Closure type (in million pack units), 2017–27

Closure types by category (in million pack units), 2022

Primary outer type (in million pack units), 2017–27

Primary outer types by category (in million pack units), 2022

Real GDP and annual growth (%), 2019–27

Nominal GDP and annual growth (%), 2019–27

Consumer price inflation (%), 2019–27

Employed people and unemployment rate (%), 2019–27

Nominal household final consumption expenditure and annual growth (%), 2019–27

Population and annual growth (%), 2019–27

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value and volume share of Singapore in the global and Asia-Pacific savory snacks sector, 2022–27

Singapore compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Singapore, Asia-Pacific, and global, 2017–27

PCE comparison – Singapore, Asia-Pacific, and global, 2017–27

Market size and growth analysis by value and volume, savory snacks sector, 2017–27

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2017–27

Market size and growth analysis by value and volume, meat snacks category, 2017–27

Market size and growth analysis by value and volume, nuts & seeds category, 2017–27

Market size and growth analysis by value and volume, popcorn category, 2017–27

Market size and growth analysis by value and volume, potato chips category, 2017–27

Market size and growth analysis by value and volume, pretzels category, 2017–27

Market size and growth analysis by value and volume, processed snacks category, 2017–27

Share of key distribution channels (in value terms) – savory snacks, 2022

Key distribution channel share by category (in value terms), 2022

Leading companies (in value and volume terms) in the savory snacks sector, 2022

Private label penetration by category (in value terms), 2022

Growth analysis, private label and brands, 2017–22

Category-wise consolidation/fragmentation (in value terms) – savory snacks , 2022

Prominence of health & wellness claims by category, $ million, 2017–22

Contribution of health & wellness by product attributes, $ million, 2017–22

Contribution of health & wellness by consumer benefits, $ million, 2017–22

Key pack materials in the Singaporean savory snacks sector, percentage share of pack units, 2022

Annual growth rate by key pack material, 2017–27

Use of pack material by category (in pack units), 2022

Key pack types in the Singaporean savory snacks sector, percentage share of pack units, 2022

Annual growth rate by key pack type, 2017–27

Use of pack type by category (in pack units), 2022

Key closure types in the Singaporean savory snacks sector, percentage share of pack units, 2022

Annual growth rate by key closure type, 2017–27

Use of closure type by category (in pack units), 2022

Key primary outer types in the Singaporean savory snacks sector, percentage share of pack units, 2022

Annual growth rate by key primary outer type, 2017–27

Use of primary outer type by category (in pack units), 2022

Real GDP (SGD billion) and annual growth (%)

Nominal GDP (SGD billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in SGD terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest-risk nations in GCRI Q3 2022

Five highest-risk nations in GCRI Q3 2022

Singapore performance in country risk analysis in comparison to Asia-Pacific and the world

List of 108 countries analyzed to identify high-potential countries in different regions

Frequently asked questions

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