Russia Foodservice Market Size and Trends by Profit and Cost Sector Channels, Consumers, Locations, Key Players, and Forecast, 2021-2025

The foodservice profit sector in Russia was valued at $11.4 billion in 2020. The market is projected to grow at a CAGR of more than 14% during the period 2021-2025. In the profit sector, quick service restaurants (QSR) was the leading channel in 2020 followed by workplace; travel; pub, club & bar; and accommodation. The healthcare segment dominated the cost sector, followed by military & civil defense; education; and welfare & services.

The foodservice market in Russia declined significantly in 2020. The decline in the foodservice profit sector was due to the substantial reduction in the number of transactions in 2020 due to strict operational restrictions on restaurants, cafés, and bars amid the COVID -19 outbreak. Independent operators dominate Russia’s foodservice profit sector in terms of sales. However, chain operators fared better than independent operators during the pandemic owing to their strong financial footing and early adoption of changing consumer demands.

Overview of the foodservice market in Russia

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What are the market dynamics in the Russian foodservice market?

Take-aways and deliveries played a crucial role in mitigating losses of foodservice businesses to some extent, especially in the QSR channel, due to convenience and digital and technological advancements. Cooking meals at home from scratch are making more headway due to the COVID-19 outbreak. Cooking meals at home from scratch became crucial for some customers, with 69% of respondents stating that they would continue to do this, while 21% stated that are doing this more frequently.

Strict restrictions on seating capacities and operating hours of restaurants, cafés, and eateries, along with the fear of COVID-19 infection, discouraged people from visiting restaurants and other food outlets. As a result, consumers switched toward food delivery services to eat meals at home. While both dine-in and take-away/delivery transactions will grow during this period, dine-in occasions will outpace take-away transactions as consumers will return to foodservice outlets with the rollout of vaccination programs. However, the at-home consumption trend will continue to grow in the FSR, coffee & tea shops, and pub, club & bar channels during 2020-2025.

What are the sector classifications in the Russian foodservice market?

The foodservice market is segmented into the profit sector and cost sector. The cost sector typically represents the state’s foodservice operators while the profit sector represents the commercial operators. 

Profit Sector: 

Quick service restaurants market in Russia

Incidentally, the largest market share is held by American-led franchises. With more than 20% market share, McDonald’s is the market leader, followed by Yum! Brands, Inc. and Restaurant Brands International. The sales value of the QSR channel is forecast to rise during 2020-2025. The home consumption trend is expected to remain popular. However, dine-in occasions are expected to catch up to the growth of take-away transactions during 2020-2025. 

Full-service restaurants market in Russia

The FSR channel was greatly impacted by the COVID-19 pandemic due to operational restrictions. Moreover, many consumers started cooking at home themselves to save money amid weaker purchasing power. The FSR channel in Russia is highly fragmented with the leading five operators accounting for a small share in the market. Yakitoriya is the largest operator in the channel by value. 

Coffee & tea shop market in Russia

Local operator Gallery Alex OOO is the leading player in Russia’s coffee & tea shops market. American brand such as Starbucks is the second-largest operator by sales in 2020. The Russian coffee & tea shop channel is forecast to grow at a CAGR of more than 15% during the forecast period. The growth will be driven by the rising demand for premium drinks as well as drinks offering good value for money. An increase in the online presence of coffee shops will be a prominent feature in coming years, with the help of delivery service providers such as Yandex.

Pub, club & bar market in Russia

The Russian pub, club & bar market is highly fragmented and dominated by locally owned and operated outlets. The channel is largely driven by alcoholic drinks. Enhanced menu offerings with widened food options will result in higher transaction values and will also make room for a wider range of visit occasions. With the growth of home consumption of alcohol in 2020, convenience and online ordering will be crucial for consumers.

Foodservice market in Russia, by profit sector

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Cost Sector:

Healthcare foodservice market in Russia

Healthcare was the largest channel in the Russian cost sector. The channel recorded an increase in the number of transactions at more than 2% during 2015-2020, while outlet numbers grew at a CAGR of less than 1%. The healthcare channel is forecast to remain the largest channel in the Russian foodservice cost sector in terms of OBP value. Furthermore, the channel is also expected to see the lowest growth in terms of transactions after welfare & services, during 2020-2025.

Education foodservice market in Russia

Foodservice sales covered under Education include the following sub-channels: children’s activity centers, further education, middle school, pre-school, primary school, secondary school, tertiary education, and training centers. Military and civil defense training centers are excluded. Education, the third-largest channel, recorded a decline in both transaction and outlet numbers during 2015-2020. The education channel is forecast to record the highest growth in both the number of transactions and outlets during 2020-2025.

Military & civil defense foodservice market in Russia

Police, fire service, and ambulance service locations, where ambulance services do not form part of other healthcare outlets are covered in military & civil defense. Military & civil defense, the second-largest channel, registered growth in both transactions and outlets during 2015-2020. The Military & civil defense channel is expected to record a transaction and outlet growth during 2020-2025. 

Welfare & services foodservice market in Russia

The welfare & services channel registered growth in both the number of transactions and outlets during 2015-2020. Complementary services, the smallest channel, recorded a steep contraction in transaction numbers as well as in outlet growth as consumers stayed indoors for most of 2020 in the fear of the virus. The welfare & services channel is expected to record transaction and outlets growth during 2020-2025.

Foodservice market in Russia, by cost sector

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Who are the major market players in the foodservice market in Russia?

In the QSR channel, McDonald’s Corporation is the leading market player followed by Yum! Brands, Inc., Restaurant Brands International, Dodo Pizza, and Stardog. Yakitoriya dominates the FSR channel, followed by Novikov Group, Rosinter Restaurants Holding, Eurasia Holding, and Tanuki. Gallery Alex OOO leads the coffee & tea shop channel followed by Starbucks Corporation, Podorozhnik OOO, Stolle LLC, and Schärf Group.

QSR foodservice market in Russia, by key players

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Market report scope

Scope

This report provides a comprehensive analysis of the foodservice market in Russia. 

• Overview of Russia’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Russia’s foodservice market including GDP per capita, consumer price index, population growth, and annual household income distribution.
• Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, coffee & tea shops, and pubs, clubs & bars) within Russia’s foodservice market, including the value of the market, number of transactions, number of outlets, and average transaction price.
• Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Russian population.
• Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
• Case Studies: Learn from examples of recent successes and failures within the Russian foodservice market.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2021-2025) will give readers the ability to make informed business decisions by identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shop, and Pub, Club & Bar) will allow readers to understand the wants and needs of their target demographics.