Telco digital transformation: Lessons from the world’s most powerful digital companies

“Telco Digital Transformation: Lessons from the world’s most powerful digital companies”, a thematic research report, examines effective strategies for telcos to capitalize on the explosive growth in the consumption of digital services. The report identifies key lessons in digital prowess from major brands including Google, Apple, Facebook and Amazon that have led the value shift from technology provision to enablement, and provides and in-depth analysis of telco strategies to transform their internal operations, coming up with new technology use cases and exploring new service and revenue models.

Scope

N/A

Reasons to buy

“Telco digital transformation: Lessons from the world’s most powerful digital companies” examines best practices of four of the world’s leading companies to help telecom executives develop effective growth strategies, make informed strategic business decisions and optimize return on investment.

The report provides valuable insights about effective corporate values, innovation programs, organizational strategies and revenue models that can help service providers transform their operational models and profit from the digital opportunity.

The report’s case studies provide real examples of market approaches and strategies being employed by leading telcos to build revenue opportunities in the digital age, related to their internal organizations, their ecosystem development and revenue creation.

Companies mentioned

Akamai Technologies

Alcatel-Lucent

Alibaba

Alphabet (Google)

Amazon

Amazon Web Services

AOL (Verizon)

AppAnnie

Appcoach

Apple

Ascenta(Facebook)

AT&T

Baidu

Best Tone

BMW

Chaordix

China Telecom

China Unicom

Chinese All

Cisco

CIRP

City of Marseille

DesignCrowd

Deutsche Telekom

DirectTV (AT&T)

Double Helix (Amazon)

Emerson

Ericsson

Facebook

General Electric

General Motors

Georgia Tech University

Google

Groupama Banque

Groupon

Huffington Post

Hughes Telematics (Verizon)

Indiegogo

Instagram (Facebook)

Kiva Systems (Amazon)

Linkedin

Microsoft

NBA

Oculus (Facebook)

Onstar (GM)

Orange

Pebbles

Phoenix Publishing

Rockwell Automation

Safeway

Sensity Systems

Singtel

Skype (Microsoft)

Starbucks

Sony

TechCrunch

Telefónica

Tencent

Time Warner

Twitch (Amazon)

Twitter

Udacity

University of Notre Dame

Verizon

Visa

Warner Brothers

WeChat

Xinhuanet

Yahoo (Verizon)

Table of Contents

Executive summary

Section 1: Digital services market context

Report scope

Growth drivers of the digital economy

Technological disruption powers digital services

Mobility becomes the focus of digital innovation

Consumer empowerment bolsters digital

New business imperatives rationalize transformation

Section 2: Lessons in digital prowess

Challenging the telecom operator’s business

The digital company value system

Amazon strategy overview 15

Lesson 1: Customer obsession

Lesson 2: A passion for invention

Lesson 3: Long term intelligence

Apple strategy overview 19

Lesson 1: Passion for innovation

Lesson 2: A culture of excellence

Lesson 3: Intuitive seamless experiences

Facebook strategy overview 23

Lesson 1: Build it and they will come

Facebook strategy overview 23

Lesson 2: Zeal for big data and research

Lesson 3: Think big, invest in the future

Google strategy overview 27

Lesson 1: User-first mentality

Lesson 2: Enable ecosystem

Lesson 3: Fund emerging businesses

Section 3: Telco approaches to digital

Telco approaches to digital transformation

Verizon

China Telecom

Orange

AT&T

Section 4: Key Findings & Recommendations

Summary of findings

GAFA core values

GAFA success factors

Telco digital strategies

Recommendations

Appendices

Companies mentioned

List of Tables

Exhibit 1: Report scope

Exhibit 2: Growth drivers of the digital-first economy

Exhibit 3: Fixed broadband speeds, 2015-2020

Exhibit 4: Big data volume growth, 2015-2020

Exhibit 5: Mobile traffic growth by application

Exhibit 6: Google ad click share by device

Exhibit 7: Crowd-sourcing example, Starbucks

Exhibit 8: Challenges and opportunities created by digital

Exhibit 9: Impact of digital companies on telecoms

Exhibit 10: Core values of leading digital companies

Exhibit 11: Amazon strategies by principle

Exhibit 12: Enriching the ‘Amazon Prime” value proposition

Exhibit 13: Amazon innovation milestones

Exhibit 14: Amazon sales growth, 2014-2016

Exhibit 15: Apple strategies by principle

Exhibit 16: Apple R&D expenditures

Exhibit 17: Numbers don’t lie: Apple’s financials

Exhibit 18: Value elements of Apple’s ecosystem

Exhibit 19: Apple seamless experience examples

Exhibit 20: Facebook strategies by principle

Exhibit 21: Facebook as platform provider

Exhibit 22: Facebook innovation engines

Exhibit 23: Facebook R&D expenditures, 2014-2016

Exhibit 24: Facebook 10-year plan

Exhibit 25: Google strategies by principle

Exhibit 26: Google seamless integration examples

Exhibit 27: Google enabling platforms

Exhibit 28: Google R&D expenditure growth

Exhibit 29: Telco digital strategies

Exhibit 30: Verizon digital strategies by focus area

Exhibit 31: Verizon IoT applications ecosystem

Exhibit 32: Net digital advertising revenue share, 2016

Exhibit 33: Select Verizon innovation investments

Exhibit 34: CT digital strategies by focus area

Exhibit 35: CT digital services provision roadmap

Exhibit 36: Select CT solutions partnerships

Exhibit 37: CT strategic focus areas, 2016

Exhibit 38: Orange digital strategies by focus area

Exhibit 39: Digital transformation of Orange operations

Exhibit 40: Percent of digital interactions – Orange

Exhibit 41: Orange strategic focus areas

Exhibit 42: Orange startup accelerator efforts

Exhibit 43: AT&T digital strategies by focus area

Exhibit 44: AT&T re-designed workspaces

Exhibit 45: ‘AT&T Foundry’ program

Exhibit 46: AT&T smart home and connected car

Exhibit 47: Success legacy of digital leaders

Exhibit 48: GAFA common values

Exhibit 49: GAFA digital enablers

List of Figures

Exhibit 1: Report scope

Exhibit 2: Growth drivers of the digital-first economy

Exhibit 3: Fixed broadband speeds, 2015-2020

Exhibit 4: Big data volume growth, 2015-2020

Exhibit 5: Mobile traffic growth by application

Exhibit 6: Google ad click share by device

Exhibit 7: Crowd-sourcing example, Starbucks

Exhibit 8: Challenges and opportunities created by digital

Exhibit 9: Impact of digital companies on telecoms

Exhibit 10: Core values of leading digital companies

Exhibit 11: Amazon strategies by principle

Exhibit 12: Enriching the ‘Amazon Prime” value proposition

Exhibit 13: Amazon innovation milestones

Exhibit 14: Amazon sales growth, 2014-2016

Exhibit 15: Apple strategies by principle

Exhibit 16: Apple R&D expenditures

Exhibit 17: Numbers don’t lie: Apple’s financials

Exhibit 18: Value elements of Apple’s ecosystem

Exhibit 19: Apple seamless experience examples

Exhibit 20: Facebook strategies by principle

Exhibit 21: Facebook as platform provider

Exhibit 22: Facebook innovation engines

Exhibit 23: Facebook R&D expenditures, 2014-2016

Exhibit 24: Facebook 10-year plan

Exhibit 25: Google strategies by principle

Exhibit 26: Google seamless integration examples

Exhibit 27: Google enabling platforms

Exhibit 28: Google R&D expenditure growth

Exhibit 29: Telco digital strategies

Exhibit 30: Verizon digital strategies by focus area

Exhibit 31: Verizon IoT applications ecosystem

Exhibit 32: Net digital advertising revenue share, 2016

Exhibit 33: Select Verizon innovation investments

Exhibit 34: CT digital strategies by focus area

Exhibit 35: CT digital services provision roadmap

Exhibit 36: Select CT solutions partnerships

Exhibit 37: CT strategic focus areas, 2016

Exhibit 38: Orange digital strategies by focus area

Exhibit 39: Digital transformation of Orange operations

Exhibit 40: Percent of digital interactions – Orange

Exhibit 41: Orange strategic focus areas

Exhibit 42: Orange startup accelerator efforts

Exhibit 43: AT&T digital strategies by focus area

Exhibit 44: AT&T re-designed workspaces

Exhibit 45: ‘AT&T Foundry’ program

Exhibit 46: AT&T smart home and connected car

Exhibit 47: Success legacy of digital leaders

Exhibit 48: GAFA common values

Exhibit 49: GAFA digital enablers

Exhibit 1: Report scope

Exhibit 2: Growth drivers of the digital-first economy

Exhibit 3: Fixed broadband speeds, 2015-2020

Exhibit 4: Big data volume growth, 2015-2020

Exhibit 5: Mobile traffic growth by application

Exhibit 6: Google ad click share by device

Exhibit 7: Crowd-sourcing example, Starbucks

Exhibit 8: Challenges and opportunities created by digital

Exhibit 9: Impact of digital companies on telecoms

Exhibit 10: Core values of leading digital companies

Exhibit 11: Amazon strategies by principle

Exhibit 12: Enriching the ‘Amazon Prime” value proposition

Exhibit 13: Amazon innovation milestones

Exhibit 14: Amazon sales growth, 2014-2016

Exhibit 15: Apple strategies by principle

Exhibit 16: Apple R&D expenditures

Exhibit 17: Numbers don’t lie: Apple’s financials

Exhibit 18: Value elements of Apple’s ecosystem

Exhibit 19: Apple seamless experience examples

Exhibit 20: Facebook strategies by principle

Exhibit 21: Facebook as platform provider

Exhibit 22: Facebook innovation engines

Exhibit 23: Facebook R&D expenditures, 2014-2016

Exhibit 24: Facebook 10-year plan

Exhibit 25: Google strategies by principle

Exhibit 26: Google seamless integration examples

Exhibit 27: Google enabling platforms

Exhibit 28: Google R&D expenditure growth

Exhibit 29: Telco digital strategies

Exhibit 30: Verizon digital strategies by focus area

Exhibit 31: Verizon IoT applications ecosystem

Exhibit 32: Net digital advertising revenue share, 2016

Exhibit 33: Select Verizon innovation investments

Exhibit 34: CT digital strategies by focus area

Exhibit 35: CT digital services provision roadmap

Exhibit 36: Select CT solutions partnerships

Exhibit 37: CT strategic focus areas, 2016

Exhibit 38: Orange digital strategies by focus area

Exhibit 39: Digital transformation of Orange operations

Exhibit 40: Percent of digital interactions – Orange

Exhibit 41: Orange strategic focus areas

Exhibit 42: Orange startup accelerator efforts

Exhibit 43: AT&T digital strategies by focus area

Exhibit 44: AT&T re-designed workspaces

Exhibit 45: ‘AT&T Foundry’ program

Exhibit 46: AT&T smart home and connected car

Exhibit 47: Success legacy of digital leaders

Exhibit 48: GAFA common values

Exhibit 49: GAFA digital enablers

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