Portugal Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

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Published: October 14, 2022 Report Code: GDBF379MR-ST

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Portugal Baby Food Market Overview

The Portugal baby food market size was valued at EUR97.9 million ($115.9 million) in 2021. The market is expected to achieve a CAGR of more than 1% during 2021-2027. Nestlé, Danone Group, and Alter Farmacia SA together accounted for a more than 80% of value sales in the Portuguese baby food sector in 2021. The Portugal baby food market research report provides extensive and highly detailed current and future market trends in the Portugal market.

Portugal Baby Food Market Outlook, 2021 (EUR Million)

Portugal Baby Food Market Outlook

For more insights on the Portugal baby food market forecast, download a free report sample  

Portugal Baby Food Market Segmentation by Category

The key categories in the Portugal baby food market are baby milk, baby wet meals & others, baby cereals & dry meals, baby finger food, and baby drinks. The baby milk category led the market in 2021. Baby milk can be further segmented into the special formula, growing-up milk, follow-on milk, and first-stage milk.

Portugal Baby Food Market Analysis, by Categories, 2021 (%)

Portugal Baby Food Market Analysis, by Categories 

For more category insights in the Portugal baby food market, download a free report sample

Portugal Baby Food Market Segmentation by Distribution Channel

The key distribution channels in the Portugal baby food market are hypermarkets and supermarkets, drugstores & pharmacies, e-retailers, and convenience stores. Hypermarkets and supermarkets were the leading distribution channel in the Portugal baby food sector in 2021, followed by drugstores & pharmacies.

Portugal Baby Food Market Analysis, by Distribution Channels, 2021 (%)

Portugal Baby Food Market Analysis, by Distribution Channels  For more distribution channel insights in the Portugal baby food market, download a free report sample 

Portugal Baby Food Market - Competitive Landscape

Some of the leading manufacturers in the Portugal baby food market are Nestlé, Danone Group, Alter Farmacia SA, Holle baby food AG, Mead Johnson (Reckitt Benckiser), and Hero Group. In 2021, Nestlé led the Portugal baby food sector in both value and volume terms.

Portugal Baby Food Market Analysis, by Leading Manufacturers, 2021 (%)

Portugal Baby Food Market Analysis, by Leading Manufacturers

To know more about leading baby food players in Portugal, download a free report sample 

Portugal Baby Food Market Overview 

Market Size 2021 EUR97.9 million ($115.9 million)
CAGR (2021-2027) >1%
Forecast Period 2022-2027
Historical Period 2015-2021
Key Categories Baby Milk, Baby Wet Meals & Others, and Baby Cereals & Dry Meals
Key Distribution Channels hypermarkets and supermarkets, drugstores & pharmacies, e-retailers, and convenience stores
Leading Manufacturers Nestlé, Danone Group, Alter Farmacia SA, Holle baby food AG, Mead Johnson (Reckitt Benckiser), and Hero Group

 

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone Group
Alter Farmacia SA
Holle baby food AG
Mead Johnson (Reckitt Benckiser)
Hero Group

Table of Contents

  • 1. Introduction

  • 2. Executive Summary

  • 3. Market Environment

    • 3.1. Value and Volume Growth Analysis by Region

    • 3.2. Growth Analysis of Portugal Compared with Other Leading Countries in the Western European Market

    • 3.3. PCC and PCE of Portugal Compared with Global and Western European Markets

  • 4. Background

    • 4.1. Births

    • 4.2. The Consumer

    • 4.3. Sociodemographic Trends

    • 4.4. Working Women

    • 4.5. Breastfeeding Trends

  • 5. Overview

    • 5.1. Portugal Baby Food Sector Snapshot

    • 5.2. Market Size Analysis

    • 5.3. Manufacturer Shares

  • 6. Category Analysis

    • 6.1. Baby Milks

    • 6.2. Baby Cereals & Dry Meals

    • 6.3. Baby Wet Meals & Other

    • 6.4. Baby Finger Food

    • 6.5. Baby Drinks

  • 7. Production and Trade

    • 7.1. Imports

    • 7.2. Exports

    • 7.3. Production

  • 8. Distribution

    • 8.1. Channel Share Analysis

    • 8.2. Baby Food Retailing

  • 9. Economic Background

    • 9.1. GDP Growth and Inflation

    • 9.2. Portugal – Macroeconomic Analysis

  • 10. Prospects and Forecasts

    • 10.1. Population Growth

    • 10.2. Birth & Population Projections

    • 10.3. Portugal Baby Food Sector Snapshot

    • 10.4. Impact of COVID-19

    • 10.5. Future Trends

    • 10.6. Consumer Survey Insights: Portugal Baby Food Products

    • 10.7. Consumer Survey Insights: Portugal Baby Care and Childcare Products

  • 11. Definitions

  • 12. Appendix

  • 13. Summary Methodology

  • 14. About Globaldata

Table

List of Tables

Birth & population trends, 2007-21

Live birth trends by age of mother, 2011-20

Trends in working women, 2016 21

Breakdown of the female workforce by age, 2011-20

Breastfeeding patterns from 5 weeks to 7 months, 2013

Proportion of babies being breastfed by age group, 1995 96 & 1998 99 & 2005 06 & 2011

Proportion of babies being breastfed by age group & region, 2005 06

Leading categories (value), 2021

Leading categories (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-21

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-21

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21

Baby wet meals & other: SKUs by pack size, 2021

Baby wet meals & other: SKUs by pack type, 2021

Baby wet meals & other: brand price positioning analysis, 2021

Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21

Baby finger food: SKUs by pack type, 2021

Baby finger food: SKUs by pack size, 2021

Baby finger food: brand price positioning analysis, 2021

Baby finger food: manufacturer shares, value & volume, %, 2015-21

Baby drinks: SKUs by pack type, 2021

Baby drinks: SKUs by pack size, 2021

Baby drinks: brand price positioning analysis, 2021

Baby drinks: manufacturer shares, value & volume, %, 2015-21

Baby milks & cereals: trends in imports, 2014 21

Imports of baby milks & cereals by country of origin, 2019 21

Other baby food: trends in imports, 2014 21

Imports of other baby food by country of origin, 2019 21

Baby milks & cereals: trends in exports, 2014 21

Exports of baby milks & cereals by country of origin, 2019 21

Other baby food: trends in exports, 2014 21

Exports of other baby food by country of origin, 2019 21

Change in distribution share, 2015-21

Baby food: sales by outlet type, % value, 2015-21

Baby food: sales by type of food & outlet type, % value, 2021

Birth & population projections, 2011 27

Leading categories (value), 2021

Baby food: category growth, 2021-27

Definitions category

Definitions terminology

Baby population, number of babies (’000), 2007 27

Baby food: market value, current prices, $ million, 2015-21

Baby food: market value, constant prices, 2015-21

Baby food: market volume, million kg, 2015-21

Baby food: per capita expenditure, current prices, $, 2015-21

Baby food: per capita expenditure, constant prices, 2015-21

Baby food: per capita consumption, kg, 2015-21

Baby milks: category segmentation, value & volume, 2015-21

Baby food: market value forecasts, current prices, $ million, 2021-27

Baby food: market value forecasts, constant prices, 2021-27

Baby food: market volume forecasts, million kg, 2021-27

Baby food: per capita expenditure, current prices, $, 2021-27

Baby food: per capita expenditure, constant prices, 2021-27

Baby food: per capita consumption, kg, 2021-27

Exchange rates: LCU per $, 2015-21

Exchange rates: LCU per $, 2022-27

SKUs allocation by product type

Figures

List of Figures

Value and volume share of Portugal in the global and Western European baby food sector, 2021-26

Portugal compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison Portugal, Western Europe, and global, 2016-26

PCE* comparison Portugal, Western Europe, and global, 2016-26

Baby food: sector size (value), 2015-21

Baby food: sector size (volume), 2015-21

Market size and growth analysis by value and volume, baby food sector, 2015-27

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, %, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-27

Consumer survey insights: Portugal baby milk products

Baby milks: per capita expenditure & consumption, 2015-21

Baby milks: per capita trends by age group

Baby milks: segmentation, value, and volume, 2015-21

Leading companies (in value and volume terms) in the baby milks category, 2021

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27

Baby cereals & dry meals: per capita expenditure & consumption, 2015-21

Leading companies (in value and volume terms) in the baby cereals & dry meals category, 2021

Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27

Baby wet meals & other: per capita expenditure & consumption, 2015-21

Leading companies (in value and volume terms) in the baby wet meals & other category, 2021

Market size and growth analysis by value and volume, baby finger food category, 2015-27

Baby finger food: per capita expenditure & consumption, 2015-21

Leading companies (in value and volume terms) in the baby finger food category, 2021

Market size and growth analysis by value and volume, baby drinks category, 2015-27

Baby drinks: per capita expenditure & consumption, 2015-21

Leading companies (in value and volume terms) in the baby drinks category, 2021

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (EUR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Live births (’000)

Baby population (% of babies aged up to three years old)

Total population (million)

Crude birth rate

Sector forecast (value) & (volume), 2021-27

Per capita expenditure, 2021

Per capita consumption, 2021

Consumer survey insights: Portugal baby food

Consumer survey insights: Portugal baby care and childcare products

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