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Home > Consumer >  Health and Beauty >  Haircare >  Philippines Haircare – Market Assessment and Forecasts to 2025

Philippines Haircare – Market Assessment and Forecasts to 2025

The Filipino hair care sector was led by the shampoo category in value terms and hair loss category volume terms in 2020. Salon haircare category is forecast to register fastest value growth and hair loss treatment the fastest volume growth during 2020-2025. Convenience stores is the leading channel for distribution of haircare products in the country. Flexible packaging was the most commonly used pack material in the Philippines. Unilever, Procter & Gamble and Colgate Palmolive Company are the top three companies in the Filipino hair care sector.

This Country Profile report on the haircare sector in Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2015-2025

– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton – folding, blister pack, sleeve and shrink wrap.

Scope

– The per capita consumption and expenditure in Philippines were lower than the global level and higher than the regional level

– Filipino consumers prefer value-for-money products in the haircare sector

– The per capita consumption of shampoo was higher than other haircare categories in 2020

– Convenience Stores is the leading distribution channel in the Filipino haircare sector

– Flexible packaging pack material accounted for a share of 56.0% in the Filipino haircare sector, in 2020

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned

Unilever

Procter & Gamble

Colgate Palmolive Company

L'Oreal SA

Coty Inc

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Philippines in the Global and Asia Pacific Markets

Growth Analysis of Philippines Compared to Other Leading Countries in the Asia Pacific Market

PCC and PCE of Philippines Compared to Global and Asia Pacific Market

Part 2: Sector Deep Dive

Philippines Haircare Sector Snapshot

Market Size Analysis

Demand for Premium Products

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis Category: Conditioner

Segment Level Analysis (in Value Terms) Conditioner

Segment Level Analysis (in Volume Terms) Conditioner

Market Size Analysis Category: Hair Colorants

Segment Level Analysis (in Value Terms) Hair Colorants

Segment Level Analysis (in Volume Terms) Hair Colorants

Market Size Analysis Category: Hair Loss Treatments

Market Size Analysis Category: Perms & Relaxers

Segment Level Analysis (in Value Terms) Perms & Relaxers

Segment Level Analysis (in Volume Terms) Perms & Relaxers

Market Size Analysis Category: Salon Haircare

Market Size Analysis Category: Shampoo

Segment Level Analysis (in Value Terms) Shampoo

Segment Level Analysis (in Volume Terms) Shampoo

Market Size Analysis Category: Styling Agents

Segment Level Analysis (in Value Terms) Styling Agents

Segment Level Analysis (in Volume Terms) Styling Agents

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Philippines Risk Index (GCRI) 2020

Philippines Risk Analysis Compared to Global and Asia Pacific Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross Category Comparison By Value (2015 2025)

Cross Category Comparison By Volume (2015 2025)

Per Capita Consumption (By Category), Philippines Compared to Asia Pacific and Global Levels (in Units), 2020

Conditioner Value Analysis by Segment, 2015 2025

Conditioner Volume Analysis by Segment, 2015 2025

Hair Colorants Value Analysis by Segment, 2015 2025

Hair Colorants Volume Analysis by Segment, 2015 2025

Perms & Relaxers Value Analysis by Segment, 2015 2025

Perms & Relaxers Volume Analysis by Segment, 2015 2025

Shampoo Value Analysis by Segment, 2015 2025

Shampoo Volume Analysis by Segment, 2015 2025

Styling Agents Value Analysis by Segment, 2015 2025

Styling Agents Volume Analysis by Segment, 2015 2025

Change in Distribution Share, 2015 2020

Top Five Companies Share by Brand (in Value Terms) in the Haircare Sector, 2020

Brand Shares of Top Five Companies (in Value Terms) by Category, 2020

Performance Overview (Score: 1 100)

Category Data, by Segment

Per Capita Consumption (in Units), 2015 2025

Per Capita Expenditure (US$), 2015 2025

List of Figures

List of Figures

Value and Volume Share of Philippines in the Global and Asia Pacific Haircare Sector, 2020 2025

Philippines Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Philippines, Asia Pacific, and Global, 2015 2025

PCE Comparison Philippines, Asia Pacific, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume , Haircare Sector, 2015 2025

Extent to Which Consumers Are Trading Up or Down in the Haircare Sector

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume , Conditioner Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Hair Colorants Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Hair Loss Treatments Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Perms & Relaxers Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Salon Haircare Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Shampoo Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Styling Agents Category, 2015 2025

Share of Key Distribution Channels (in Value Terms) Haircare, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value Terms) in the Haircare Sector, 2020

Category Wise Consolidation/Fragmentation (in Value Terms) Haircare , 2020

Key Pack Materials in the Filipino Haircare Sector, Percentage Share of Pack Units, 2020

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