Philippines Bakery and Cereals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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Philippines Bakery and Cereals Market Overview

The Philippines bakery and cereals market size was valued at $2.04 billion in 2021. The market is projected to grow at a CAGR of more than 3% during the forecast period. Cookies was the largest category and energy bars is forecast to register the fastest value growth in the market. Hypermarkets and supermarkets was the largest distribution channel in the Philippines bakery and cereals sector. Flexible packaging is the most used pack material and Manila emerged as the largest bakery and cereals market.

Philippines bakery and cereals market overview

Philippines bakery and cereals market overview

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The Philippines bakery and cereals market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and company market shares.

Market size (Year – 2021) $2.04 billion
Growth rate CAGR of >3%
Forecast period 2021-2026
Key cities Manila, Cebu, Davao, Cagayan de oro, Angeles, Iloilo-guimaras, Naga, Bacolod, Baguio, and Batangas
Key categories Baking Ingredients, Baking Mixes, Bread and Rolls, Breakfast Cereals, Cakes, Pastries, and Sweet Pies, Cereal Bars, Cookies, Dough Products, Energy Bars, Morning Goods, and Savory Biscuits
Key distribution channels Hypermarkets And Supermarkets, Food and Drinks Specialists, Convenience Stores, and Cash and Carries and Warehouse Clubs
Key packaging materials Flexible Packaging, Rigid Plastics, Paper and Board, Rigid Metal, and Glass
Key companies Artisanal Producers, QAF Limited, Rebisco Group of Companies, Monde Nissin Corporation, JG Summit Holdings Inc., and Goldilocks

What is the city-wise outlook of the Philippines bakery and cereals market?

The top ten cities in the Philippines bakery and cereals market are Manila, Cebu, Davao, Cagayan de oro, Angeles, Iloilo-guimaras, Naga, Bacolod, Baguio, and Batangas. Manila emerged as the largest bakery and cereals market, followed by Cebu and Davao.

Philippines bakery and cereals market, by key cities

Philippines bakery and cereals market, by key cities

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What are the key categories in the Philippines bakery and cereals market?

The key categories in the Philippines bakery and cereals market are baking ingredients, baking mixes, bread and rolls, breakfast cereals, cakes, pastries, and sweet pies, cereal bars, cookies, dough products, energy bars, morning goods, and savory biscuits. In 2021, cookies (sweet biscuits) was the largest category in the market by value and bread and rolls was the largest category by volume. Energy bars​ is forecast to register the fastest value growth and cookies (sweet biscuits) is forecast to register the fastest volume growth during the forecast period.

Philippines bakery and cereals market, by categories

Philippines bakery and cereals market, by categories

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What are the key distribution channels in the Philippines bakery and cereals market?

The key distribution channels in the Philippines bakery and cereals market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, and cash and carries and warehouse clubs. Hypermarkets and supermarkets was the leading distribution channel in the market.

Philippines bakery and cereals market, by distribution channels

Philippines bakery and cereals market, by distribution channels

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What are the key packaging materials in the Philippines bakery and cereals market?

The key pack materials in the Philippines bakery and cereals market are flexible packaging, rigid plastics, paper and board, rigid metal, and glass. Flexible packaging accounted for the largest share in the market.

Philippines bakery and cereals market, by key packaging materials

Philippines bakery and cereals market, by key packaging materials

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Which are the key companies in the Philippines bakery and cereals market?

The key companies in the Philippines bakery and cereals market are Artisanal Producers, QAF Limited, Rebisco Group of Companies, Monde Nissin Corporation, JG Summit Holdings Inc., and Goldilocks. Artisanal Producers accounted for the largest value share in the market.

Philippines bakery and cereals market, by key companies

Philippines bakery and cereals market, by key companies

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Market report scope

This report provides:

  • Overall sector value and volume data with growth analysis for 2016-2026.
  • Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
  • Market share of companies and private labels in 2021.
  • Percentage of sales within each category through distribution channels such as “dollar stores”, variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold, pack material data for glass, flexible packaging, rigid plastics, paper & board, and rigid metal; pack type for jar, bag/sachet, tub, specialty container, stand up pouch, carton – folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type; closure type for flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil, and other closure types; and primary outer types for carton – folding, bag, sleeve and shrink wrap.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

QAF Limited
Rebisco Group of Companies
Monde Nissin Corporation
JG Summit Holdings Inc.
Goldilocks
Mondelez International Inc
Marby Food Ventures
Fibisco
Big E Food Corporation
Cereal Partners Worldwide S.A.

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of the Philippines in the Global and Asia-Pacific Markets

Growth Analysis of the Philippines Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of the Philippines Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

The Philippines Bakery & Cereals Sector Snapshot

Market Size Analysis

Consumers Are Trading Up for Premium Products in the Sector

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Baking Ingredients

Segment-Level Analysis (in Value Terms) – Baking Ingredients

Segment-Level Analysis (in Volume Terms) – Baking Ingredients

Market Size Analysis – Category: Baking Mixes

Segment-Level Analysis (in Value Terms) – Baking Mixes

Segment-Level Analysis (in Volume Terms) – Baking Mixes

Market Size Analysis – Category: Bread & Rolls

Segment-Level Analysis (in Value Terms) – Bread & Rolls

Segment-Level Analysis (in Volume Terms) – Bread & Rolls

Market Size Analysis – Breakfast Cereals

Segment-Level Analysis (in Value Terms) – Breakfast Cereals

Segment-Level Analysis (in Volume Terms) – Breakfast Cereals

Market Size Analysis – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Value Terms) – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Volume Terms) – Cakes, Pastries & Sweet Pies

Market Size Analysis – Cereal Bars

Segment-Level Analysis (in Value Terms) – Cereal Bars

Segment-Level Analysis (in Volume Terms) – Cereal Bars

Market Size Analysis – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Value Terms) – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Volume Terms) – Cookies (Sweet Biscuits)

Market Size Analysis – Dough Products

Segment-Level Analysis (in Value Terms) – Dough Products

Segment-Level Analysis (in Volume Terms) – Dough Products

Market Size Analysis – Energy Bars

Market Size Analysis – Morning Goods

Segment-Level Analysis (in Value Terms) – Morning Goods

Segment-Level Analysis (in Volume Terms) – Morning Goods

Market Size Analysis – Savory Biscuits

Segment-Level Analysis (in Value Terms) – Savory Biscuits

Segment-Level Analysis (in Volume Terms) – Savory Biscuits

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

The Philippines Risk Index (GCRI) 2021

The Philippines Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Leading categories (volume), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), the Philippines compared to Asia-Pacific and global levels (in kg), 2021

Baking ingredients – value analysis by segment, 2016-2026

Baking ingredients – volume analysis by segment, 2016-2026

Baking mixes – value analysis by segment, 2016-2026

Baking mixes – volume analysis by segment, 2016-2026

Bread & rolls – value analysis by segment, 2016-2026

Bread & rolls – volume analysis by segment, 2016-2026

Breakfast cereals – value analysis by segment, 2016-2026

Breakfast cereals – volume analysis by segment, 2016-2026

Cakes, pastries & sweet pies – value analysis by segment, 2016-2026

Cakes, pastries & sweet pies – volume analysis by segment, 2016-2026

Cereal bars – value analysis by segment, 2016-2026

Cereal bars – volume analysis by segment, 2016-2026

Cookies (sweet biscuits) – value analysis by segment, 2016-2026

Cookies (sweet biscuits) – volume analysis by segment, 2016-2026

Dough products – value analysis by segment, 2016-2026

Dough products – volume analysis by segment, 2016-2026

Morning goods – value analysis by segment, 2016-2026

Morning goods – volume analysis by segment, 2016-2026

Savory biscuits – value analysis by segment, 2016-2026

Savory biscuits – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2021

Brand shares of top five companies (in value and volume terms) by category, 2021

Category comparison – with H&W claims and non-h&w claims, 2016-2026

Volume growth analysis of top 10 cities (million kg), 2016-2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2016-2026

Per capita expenditure ($), 2016-2026

Bakery & cereals sales distribution in the Philippines – by category (PHP million), 2021

Brand share (in value and volume terms) in the bakery & cereals sector, 2021

Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2021

Key health & wellness product attributes driving sales in Philippines, 2016-2026

Key health & wellness consumer benefits driving sales in Philippines, 2016-2026

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

Value and volume shares of the Philippines in the global and Asia-Pacific bakery & cereals sector, 2021-2026

The Philippines compared to the other top countries in terms of market share, growth, and the competitive landscape

PCC comparison – the Philippines, Asia-Pacific , and global, 2016-2026

PCE comparison – the Philippines, Asia-Pacific , and global, 2016-2026

Market size and growth analysis by value and volume, bakery & cereals sector, 2016-2026

Extent to which consumers are trading up in the bakery & cereals sector

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, baking ingredients category, 2016-2026

Market size and growth analysis by value and volume, baking mixes category, 2016-2026

Market size and growth analysis by value and volume, bread & rolls category, 2016-2026

Market size and growth analysis by value and volume, breakfast cereals category, 2016-2026

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2016-2026

Market size and growth analysis by value and volume, cereal bars category, 2016-2026

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2016-2026

Market size and growth analysis by value and volume, dough products category, 2016-2026

Market size and growth analysis by value and volume, energy bars category, 2016-2026

Market size and growth analysis by value and volume, morning goods category, 2016-2026

Market size and growth analysis by value and volume, savory biscuits category, 2016-2026

Share of key distribution channels (in value terms) – bakery & cereals, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value and volume terms) in the bakery & cereals sector, 2021

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals , 2021

Prominence of health & wellness claims by category, $ million, 2021-2026

Contribution of health & wellness by product attributes, $ million, 2021-2026

Contribution of health & wellness by consumer benefits, $ million, 2021-2026

Key pack materials in the Filipino bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Filipino bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Filipino bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Filipino bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume analysis of top 10 cities by category (million kg), 2021

Leading cities’ contribution to volume change, 2021-2026

Demographic analysis

Real GDP (PHP billion) and annual growth (%)

Nominal GDP (PHP billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in PHP terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

The Philippines’s performance in country risk analysis in comparison to Asia-Pacific and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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