Pet Products Packaging Opportunities – New Packaging Formats and Value-added Features
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Pet products packaging has undergone a metamorphosis as pet owners are buying pet products not only to improve the quality of life of their pets but also to satisfy themselves. This has become even more noticeable following a trend of increased pet ownership since the COVID-19 pandemic started. Packaging mimicking human meals or introducing a more sophisticated design to pet products has been noted in the sector. In addition, the growing ecological awareness is prompting companies to invest in sustainable materials that are easier to recycle or contain less plastics.
The pet products packaging report explores the new formats and value-added features introduced in this category in recent years. It also identifies the consumer trends and drivers conditioning packaging innovations in pet products as well as the key market players in the segment.
Key Trends in the Pet Products Packaging Market
Added Functionality: Easy to open or simple to use packaging brings benefits to pet owners who also value solutions allowing more precise dosing or clever pet training.
On-the-Go: Portioned, pre dosed packs keep their popularity among pet owners, accompanied by solutions that help to minimize hand contact with pet food when served out of home.
Environmental Responsibility: Manufacturers respond to the need for eco-friendly solutions by switching to more sustainable materials or pet products packs that are hassle free to dispose or easier to recycle.
Resource Scarcity: Materials that use fewer resources or are easier to recycle, or packs that could be reused or refilled to benefit the environment are well received by consumers.
Premiumization & Indulgence: Upscale looking packs with elegant decoration elements have been introduced by many manufacturers also to target pet owners who want to feel good about pampering their animals.
Experience Economy: Packs that transform pet products into something funny or playable or make it suitable for various festive occasions elevate the consumer experience to a different level.
Key Opportunities in the Pet Products Packaging Market
Packaging mimicking human meals or introducing a more sophisticated design to pet products has been noted in the sector, as more people are willing to lavish care on their pets.
The visual aspect of pet offerings has become sounder due to the humanization trend noticeable in the sector.
In the pet products sector, in addition to features such as easy opening and simplicity of use, packaging manufacturers are also in search of more specific features that could be beneficial such as pooper scoopers or reusable water bowls.
Clever approaches to cartons that expand the user experience. For instance, printed messages on the end flaps of the pillow pack suggest that it could be used as a dog “pooper scooper”.
Many consumers have a greater awareness of the need for packaging sustainability. Therefore, environment-friendly packaging is therefore quite important for many manufacturers who also use this opportunity to build brand credibility.
Key Players in the Pet Products Packaging Market
The leading companies in the pet products packaging market are:
- Manufaktur Hardys
- Vitakraft Kraecker
- Pickle
- Webbox
- Dehner Lovely
- Purina Gourmet Revelations
- O’Canis
For more insights on the pet products packaging market, download a free report sample
Pet Products Packaging Market Overview
Key Trends | Added Functionality, On-The-Go Products, Environmental Responsibility, Resource Scarcity, Premiumization & Indulgence and Experience Economy |
Key Opportunities | Packaging to Enhance the Consumer’s Brand Experience, Effective Design and Decoration for Instant Targeting, Additional Functions in Packaging Designs, Clever Approaches to Cartons, and, Ready to Use On The Go Solutions |
Leading Companies | Manufaktur Hardys, Vitakraft Kraecker, Pickle, Webbox, Dehner Lovely, Purina Gourmet Revelations and O’Canis |
Scope
- Packaging of pet products has undergone a metamorphosis, following the increased need to care for the environment, the elimination of plastic or the introduction of more sustainable materials. In addition to that, all kinds of upscale packaging decorations, non-standard textures, sophisticated shapes and other features have been visible in this sector for years and work very well.
- It is the packaging that helps to create product value for pet owners who are very keen to reward their animals with premium-looking products they would buy for themselves.
- Equally important in the sector is functionality due to the growing number of people who travel with their pets. Another important trend that has been noted is the humanization of pet products, with introductions of many jolly or festive packs for delivering enjoyment beyond the product.
Reasons to Buy
- Use GlobalData’s Category Packaging Opportunities reports to inspire innovation.
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
- Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.
Beco Pets Ltd
Bramton Co.
Chrisco A/S
Dehner Gartencenter Oesterreich GmbH & Co KG
dm drogerie markt GmbH & Co. KG
Esschert Design BV
HARDYS Manufaktur GmbH & Co. KG
Herrmann GmbH
Inspired Pet Nutrition
Mueller Handels AG
Naturediet Pet Foods
Nestle Purina PetCare
O'Canis Polska Sp. z o. o.
Pet Choice Ltd
Petangels Ltd
Pets at Home Ltd.
Pets Deli Tonius GmbH
Pets Nature GmbH
Pickles
Supreme Petfoods Ltd
Vitakraft
Weulbier Kosmetik GmbH
Whited Innovations LLC
Table of Contents
Frequently asked questions
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What are the key trends in the pet products packaging market?
The key trends in the pet products packaging market are added functionality, on-the-go products, environmental responsibility, resource scarcity, premiumization & indulgence and experience economy among others.
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What are the key opportunities in the pet products packaging market?
The key opportunities in the pet products packaging market are packaging to enhance the consumer’s brand experience, effective design and decoration for instant targeting, additional functions in packaging designs, clever approaches to cartons, and ready to use on the go solutions among others.
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Which are the leading companies in the pet products packaging market?
Some of the key players in the pet products packaging market are Exscientia, Healx and Insilico Medicine Stellar, Ripple, Circle, ConsenSys, J.P. Morgan and MoneyGram among others.
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