The beverages consumption volume in Peru was 2.13 billion liters (BL) in Q4-2020. Packaged water, juice, and sports drinks registered strong volume growth in Q4 2021, due to increased health awareness among consumers. Companies adapted to changing public preferences by introducing local flavors and reducing prices through promotions, which drove volume growth for most beverages.

Which are the key segments in the Peru beverages market?

The key segments in the Peru beverages market are soft drinks, hot drinks, alcoholic drinks, and dairy & soy drinks & milk alternatives.

Soft drinks

Soft drinks can be further segmented into packaged water, enhanced water, flavored water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/RTD tea drinks, iced/RTD coffee drinks, sports drinks, energy drinks, and bulk/HOD water. Enhanced water and nectars registered major volume declines in Q4 2021 as Peruvian customers preferred cheaper beverages.

Hot drinks

Hot drinks can be further segmented into hot coffee, hot tea, and other hot drinks. Hot drinks volume was positively impacted by the growing consumption of hot tea, while price-sensitivity inhibited hot coffee consumption.

Alcoholic drinks

Alcoholic drinks can be further segmented into beer, cider, flavored alcoholic beverages, fortified wine, brandy, gin & genever, liqueurs, rum, sorghum beer, sparkling wine, specialty spirits, still wine, tequila & mezcal, vodka, and whisk(e)y. Beer remained the largest category within alcoholic beverages.

Dairy & soy drinks & milk alternatives

Dairy & soy drinks & milk alternatives can be further segmented into condensed milk, drinking yogurt, evaporated milk, fermented milk, flavored milk, grain, nut, rice and seed milk, alternative drinks, soymilk, and white milk. White milk was the largest segment, followed by drinking yogurt.

Peru beverages market, by segments

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Market report scope

 Scope

GlobalData’s Peru Quarterly Beverage Tracker Q4-21 covering soft drinks, dairy drinks, hot drinks, and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Topline consumption volumes for Q4-2021 vs Q4-2020, moving annual totals (MAT), the full year 2020 provisional data, and 2021 forecasts for all beverage categories.
• Carbonates consumption data for Q4-2021 vs Q4-2020, moving annual totals (MAT), the full year 2020 provisional data, and 2021 forecasts split by regular vs low calorie, and key flavor.
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands, and price trends.
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for the full year 2021.

Reasons to Buy

• Gain an in-depth understanding of the most up-to-date trends in the Peru beverage industry to support and enhance your strategic planning.
• Investigate the latest quarterly and emerging annual trends in Peru to back your marketing initiatives.
• Analyze the latest beverage category 2022 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.