The global online apparel market was valued at $465.8 billion in 2020. The market is expected to grow at a CAGR of more than 11% during the forecast period. The online apparel market report provides a detailed analysis of both the historic and forecast market data of online apparel sales of different product segments in global apparel markets.

Online apparel market overview

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Which are the key regions in the online apparel market?

The key regions in the online apparel market are Asia-Pacific, Europe, Americas, and Middle East & Africa. Both Europe and the Americas are expected to lose online share out to 2025, primarily due to the maturity of the online channel in these regions, with the large presence of established online platforms and lower population growth providing less scope for growth. However, these regions still have some areas that are currently less developed, so are forecast to have greater growth potential – namely Eastern Europe and Latin America.

Online apparel market, by key regions

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Which are the key countries in the online apparel market?

The key countries in the online apparel market are the US, the UK, Germany, China, Germany, Japan, South Korea, France, Italy, India, Brazil, Saudi Arabia, Bulgaria, Argentina, Chile, UAE, Malaysia, India, Peru, Philippines, and Turkey.

Online apparel market, by key countries

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Which are the key categories in the online apparel market?

The key categories in the online apparel market are clothing, footwear, and accessories. The share of footwear in the online market will continue to grow as new technologies make it easier for shoppers to find their optimal fit online.

Online apparel market, by key categories

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Who are the key companies in the online apparel market?

The key companies in the online apparel market are ASOS, boohoo group, Zalando, Amazon, Next, Shein, Nike, and Uniqlo.

Online pureplays Amazon and Shein gained the most market share in 2020 respectively, as their superior fulfilment propositions and wide product ranges drove appeal among consumers. Its Prime membership boosted shopper loyalty for Amazon, encouraging consumers to make regular purchases. However, online pureplays did not benefit from the channel shift to online as much as their multichannel rivals, with JD.com and Vip.com losing share of the online market.

Nike experienced the strongest online market share growth in 2020 of the multichannel players in the top 10, enabled by its previous investment in its digital proposition such as its apps, Nike Plus membership scheme, fast fulfilment, and strong engagement across its social media platforms.

Online apparel market, by key companies

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Market report scope

Scope

• APAC will dominate the global online apparel market in forecast years, as Europe is struck with more woes
• Footwear continues to be a key category for growth as technology supports consumer confidence
• Technology is consistently a key component of trends driving the global online apparel market, as the metaverse becomes the main talking point
• Online specialists were well-positioned to succeed in the pandemic, and will remain dominant in the forecast years

Reasons to Buy

• Gain a comprehensive view of the global online apparel market and forecasts to 2025
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the apparel market
• Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
• Understand who the main competitors are in the sector and the price positioning