Norway Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028

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Norway Baby Food Market Report Overview

The baby food sales in Norway were NOK1.6 billion in 2022. The Norway baby food market will garner a CAGR of more than 1% during 2022-2028. The Norway baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Norway Baby Food Market Outlook 2022-2028 (NOK Billion)
Norway Baby Food Market Outlook 2022-2028 (NOK Billion)
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The Norway baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Norway from 2016 to 2028.

Market Size (2022) NOK1.6 billion
CAGR (2022-2028) >1%
Historical Period 2016-2022
Forecast Period 2022-2028
Key Categories ·       Baby Milks

·       Baby Wet Meals & Other

·       Baby Cereals & Dry Meals

·       Baby Drinks

·       Baby Finger Food

Key Distribution Channels ·       Hypermarkets and Supermarkets

·       Convenience Stores

·       Drugstores & Pharmacies

·       Department Stores

Leading Manufacturers ·       Nestlé

·       HiPP

·       The Hain Celestial Group

·       Hero Group

·       Holle

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Norway Baby Food Market Trends

Many Norwegians are likely to spend more on high-quality products, as the economy recovers from the impact of high inflation. Moreover, convenience will also remain a prominent feature among parents while purchasing infant food. A rising number of new mothers entering the workforce postpartum will start relying on baby foods meeting the nutritional value of breastfeeding. Furthermore, increased disposable incomes among Norwegian parents will eventually propel the baby food market’s demand.

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Norway Baby Food Market Segmentation by Categories

Baby wet meals & other was the leading category with the largest baby food market size in 2022
Norway Baby Food Market Segmentation by Categories

The key categories in the Norway baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The wet meals & other category included sweet and savory varieties. A wide range of baby wet meal products are available in the category, particularly for babies aged six months and above. Baby cereals & dry meals ranked second and were mostly bought for older babies, particularly, by new mothers relying less on breastfeeding.

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Segments Covered in the Norway Baby Food Market

Norway Baby Food Categories Outlook (Value, NOK Billion, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Norway Baby Food Distribution Channel Outlook (Value, NOK Billion, 2016-2028)

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Department Stores

Norway Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets recorded the highest Norwegian baby food sales in 2022
Norway Baby Food Market Segmentation by Distribution Channels

The key distribution channels in the Norway baby food market are:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Department Stores

Consumers mostly preferred hypermarkets & supermarkets to purchase baby finger food and baby drinks in 2022. Convenience stores followed the lead and ranked second in terms of baby food value share during the same time. Working women buying baby food products on the go are the main contributors to this channel’s growth.

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Norway Baby Food Market - Competitive Landscape

Nestlé was the leading Norwegian baby food company in 2022

Nestlé was the leading Norwegian baby food company in 2022

The leading baby food manufacturers in Norway are:

  • Nestlé
  • HiPP
  • The Hain Celestial Group
  • Hero Group
  • Holle

Nestlé led the baby food market in Norway across all categories. The company offers various products under the brand name, NAN. HiPP and The Hain Celestial Group followed the lead among other baby food companies operating in Norway.

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
HiPP
The Hain Celestial Group
Hero Group
Holle

Table of Contents

  • 1. Executive Summary
  • 2. Part 1: Market Environment

    • 2.1. Value and Volume Growth Analysis by Region
    • 2.2. Growth Analysis of Norway and Other Leading Countries in Western Europe
    • 2.3. PCC and PCE of Norway Compared with Global and Western European Markets

  • 3. Part 2: Background

    • 3.1. Births
    • 3.2. Sociodemographic Trends
    • 3.3. Working Women
    • 3.4. Breastfeeding Trends

  • 4. Part 3: Overview

    • 4.1. Norway Baby Food Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Manufacturer Shares

  • 5. Part 4: Category Analysis

    • 5.1. Baby Milks
    • 5.2. Baby Cereals & Dry Meals
    • 5.3. Baby Wet Meals & Other
    • 5.4. Baby Finger Food
    • 5.5. Baby Drinks

  • 6. Part 5: Production and Trade

    • 6.1. Imports
    • 6.2. Exports

  • 7. Part 6: Distribution

    • 7.1. Channel Share Analysis
    • 7.2. Baby Food Retailing

  • 8. Part 7: Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Part 8: Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Part 9: Definitions
  • 11. Part 10: Appendix
  • 12. Methodology
  • 13. About GlobalData

Table

Birth & population trends, 2007-28

Live births by age of mother, 2012-22

Number of women of childbearing age by age group, 2010-22

Female employment trends by age group, 2011-22

Trends in breastfeeding initiation and usage of infant formula, 1998, 2006, and 2013

Trends in exclusive and any breastfeeding by age of baby, 1998, 2006, and 2013

Age of introduction of infant formula and other baby food, 2013

Breastfeeding by baby’s age & type of breastfeeding, 2013

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume, %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer shares, value & volume, %, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2015-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2015-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2015-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (‘000), 2007-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Norway’s value and volume shares in the global and Western European baby food sectors, 2022-27

Norway compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison – Norway, Western Europe, and global, 2017 27

PCE* comparison – Norway, Western Europe, and global, 2017 27

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby drinks: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (NOK billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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