Norway Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028
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Norway Baby Food Market Report Overview
The baby food sales in Norway were NOK1.6 billion in 2022. The Norway baby food market will garner a CAGR of more than 1% during 2022-2028. The Norway baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Norway Baby Food Market Outlook 2022-2028 (NOK Billion)
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The Norway baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Norway from 2016 to 2028.
Market Size (2022) | NOK1.6 billion |
CAGR (2022-2028) | >1% |
Historical Period | 2016-2022 |
Forecast Period | 2022-2028 |
Key Categories | · Baby Milks
· Baby Wet Meals & Other · Baby Cereals & Dry Meals · Baby Drinks · Baby Finger Food |
Key Distribution Channels | · Hypermarkets and Supermarkets
· Convenience Stores · Drugstores & Pharmacies · Department Stores |
Leading Manufacturers | · Nestlé
· HiPP · The Hain Celestial Group · Hero Group · Holle |
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Norway Baby Food Market Trends
Many Norwegians are likely to spend more on high-quality products, as the economy recovers from the impact of high inflation. Moreover, convenience will also remain a prominent feature among parents while purchasing infant food. A rising number of new mothers entering the workforce postpartum will start relying on baby foods meeting the nutritional value of breastfeeding. Furthermore, increased disposable incomes among Norwegian parents will eventually propel the baby food market’s demand.
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Norway Baby Food Market Segmentation by Categories
Baby wet meals & other was the leading category with the largest baby food market size in 2022
The key categories in the Norway baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
The wet meals & other category included sweet and savory varieties. A wide range of baby wet meal products are available in the category, particularly for babies aged six months and above. Baby cereals & dry meals ranked second and were mostly bought for older babies, particularly, by new mothers relying less on breastfeeding.
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Segments Covered in the Norway Baby Food Market
Norway Baby Food Categories Outlook (Value, NOK Billion, 2016-2028)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
Norway Baby Food Distribution Channel Outlook (Value, NOK Billion, 2016-2028)
- Hypermarkets and Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- Department Stores
Norway Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets recorded the highest Norwegian baby food sales in 2022
The key distribution channels in the Norway baby food market are:
- Hypermarkets and Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- Department Stores
Consumers mostly preferred hypermarkets & supermarkets to purchase baby finger food and baby drinks in 2022. Convenience stores followed the lead and ranked second in terms of baby food value share during the same time. Working women buying baby food products on the go are the main contributors to this channel’s growth.
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Norway Baby Food Market - Competitive Landscape
Nestlé was the leading Norwegian baby food company in 2022
The leading baby food manufacturers in Norway are:
- Nestlé
- HiPP
- The Hain Celestial Group
- Hero Group
- Holle
Nestlé led the baby food market in Norway across all categories. The company offers various products under the brand name, NAN. HiPP and The Hain Celestial Group followed the lead among other baby food companies operating in Norway.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
HiPP
The Hain Celestial Group
Hero Group
Holle
Table of Contents
Table
Figures
Frequently asked questions
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What was the Norway baby food market size in 2022?
The baby food market size in Norway was valued at NOK1.6 billion ($162.6 million) in 2022.
-
What is the Norway baby food market growth rate?
The baby food market in Norway will achieve a CAGR of more than 1% during 2022-2028.
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Which was the leading category in the Norway baby food market in 2022?
Baby wet meals & other was the leading category in the Norway baby food market in 2022.
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Which was the leading distribution channel of the Norway baby food market in 2022?
Hypermarkets & supermarkets was the leading distribution channel of the Norway baby food market in 2022.
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Which are the leading manufacturers in the Norway baby food market?
The leading Norway baby food companies are Nestlé, HiPP, The Hain Celestial Group, Hero Group, and Holle.
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