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Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

The baby food market in Norway was valued at $147.4 million in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2026. In 2019, per capita expenditure on baby food in Norway was higher than at the global and regional levels. Baby wet meals accounted for the highest share of the overall baby food sector in value terms, in 2020, followed by baby milks, baby cereals, baby finger foods, and baby drinks.

Norway is an affluent country in which the majority of families can afford to buy commercially prepared baby food. Meals tend to be simple and are usually made using local ingredients, which are considered high quality. Most Norwegians eat three or four regular meals a day, usually consisting of a cold breakfast with coffee, a cold (usually packed) lunch at work, and a hot dinner at home with the family.

Overview of the baby food market in Norway

Overview of the baby food market in Norway

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What are the market dynamics of the baby food market in Norway?

The value of the Norwegian baby food sector grew from 2014 to 2020, registering a growth rate of more than 6%. The sector is expected to grow moderately during 2021-2026. In volume terms, the sector grew from 2014 to 2020, registering a growth rate of more than 1%. However, the sector is expected to decline slightly in 2026, falling at a negative CAGR during this period. In 2020, Nestlé led the Norwegian baby food sector in both value and volume terms.

Hypermarkets & supermarkets was the leading distribution channel in 2020, accounting for a value share of more than 80% followed by convenience stores. Drug stores and pharmacies proved more popular than department stores and e-retailers. Hypermarkets & supermarkets was the leading distribution channel for milks and baby drinks.

Baby food market in Western Europe, in 2020

Baby food market in Western Europe, in 2020

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In the Western European baby food sector, Norway accounted for value share of more than 2% in 2019. Norway ranks last in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a value share of more than 90% in 2019. Per capita consumption of baby food in Norway rose from 2014 to 2019, which was higher than both the global and regional levels. Per capita consumption of baby food in Norway is anticipated to increase further in 2024.

What are the category classifications in Norway’s baby food market?

The baby food market in Norway is classified into baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks. Baby wet meals was the largest category in 2020. Baby milks will remain the second-largest category in value terms during the same period.

Baby food market in Norway, by category

Baby food market in Norway, by category

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Who are the major players in Norway’s baby food market?

In 2020, Nestlé led the baby food market of Norway followed by, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group. In the coming years, the sector is likely to remain dominated by the top three manufacturers, namely Nestlé, HiPP GmbH & Co. Vertrieb KG, and The Hain Celestial Group, Inc.

Baby food market in Norway, by key players

Baby food market in Norway, by key players

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Market report scope

Market size (Year – 2020) $147.4 million
Growth rate CAGR of >2% from 2021 to 2026
Base year for estimation 2021
Segmentation by category Baby Milks, Baby Cereals & Dry Meals, Baby Meals, Baby Finger Foods, and Baby Drinks
Key players Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group

The report provides an in-depth analysis of the following:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Nestlé

HiPP GmbH & Co. Vertrieb KG

The Hain Celestial Group Inc.

Hero Group

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of Norway compared to other leading countries in Western Europe

PCC and PCE of Norway compared to global and Western Europe markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Overview

Norway baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals & dry meals

Baby meals

Baby finger foods

Baby drinks

Production and trade

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

Norway macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

Norway baby food sector snapshot

Impact of COVID 19

Consumer attitude

Definition

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population trends, 2007 2020

Live births by age of mother, 2012 2020

Number of women of childbearing age by age group, 2010-2021

Female employment trends by age group, 2011-2020

Trends in breastfeeding initiation and usage of infant formula, 1998, 2006, and 2013

Trends in exclusive and any breastfeeding by age of baby, 1998, 2006, and 2013

Age of introduction of infant formula and other baby food, 2013

Breastfeeding by baby’s age & type of breastfeeding, 2013

Leading categories (value), 2020

Leading categories (volume), 2020

Baby food: manufacturer shares, value & volume, %,2014-2020

Baby food: manufacturer shares by category, %, 2020

Baby milks: SKUs by pack size, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, % value & volume, 2014-2020

Baby cereals: SKUs by pack size, 2021

Baby cereals: SKUs by pack type, 2021

Baby cereals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2014-2020

Baby meals: SKUs by pack type, 2021

Baby meals: brand price positioning analysis, 2021

Baby wet meals: manufacturer shares, value & volume, %, 2014-2020

Baby finger foods: SKUs by pack type, 2021

Baby finger foods: SKUs by pack size, 2021

Baby finger foods: brand price positioning analysis, 2021

Baby finger foods: manufacturer shares, value & volume, %, 2014-2020

Baby drinks: SKUs by pack size, 2021

Baby drinks: SKUs by pack type, 2021

Baby drinks: brand price positioning analysis, 2021

Baby drinks: manufacturer shares, value & volume, %, 2014-2020

Baby milks & cereals: trends in imports, 2013-2019

Imports of baby milks & cereals by country of origin, 2017-2019

Other baby food: trends in imports, 2013-2019

Imports of other baby food by country of origin, 2017-2019

Baby milks & cereals: trends in exports, 2013-2019

Exports of baby milks & cereals by country of destination, 2017-2019

Other baby food: trends in exports, 2013-2019

Exports of other baby food by country of destination, 2017-2019

Change in distribution share, 2014-2020

Baby food: sales by outlet type, % value, 2014-2020

Baby food: sales by type of food & outlet type, % value, 2020

Birth & population projections, 2014-2026

Leading categories (value), 2020

Baby food: category growth, 2020-2026

Definitions category

Definitions terminology

Baby population, number of babies, 2007-2026

Baby food: market value, current prices, 2014-2020

List of Figures

List of Figures

Value and volume share of Norway in the global and Western Europe baby food sector, 2019 2024

Norway compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Norway, Western Europe, and global, 2014 2024

PCE comparison Norway, Western Europe, and global, 2014 2024

Baby food: sector size (value), 2014 2020

Baby food: sector size (volume), 2014 2020

Market size and growth analysis by value and volume, baby food sector, 2014 2026

Baby food: manufacturer shares, value %, 2020

Baby food: manufacturer shares, volume %, 2020

Baby food: manufacturer shares by category, %, 2020

Market size and growth analysis by value and volume, baby milks category, 2014 2026

Baby milks: per capita expenditure & consumption, 2014 2020

Baby milks: per capita expenditure & consumption by age group, 2014 2020

Baby milks: segmentation, value and volume, 2014 2020

Leading companies (in value and volume terms) in the baby milks category, 2020

Market size and growth analysis by value and volume, baby cereals category, 2014 2026

Baby cereals & dry meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby cereals category, 2020

Market size and growth analysis by value and volume, baby wet meals category, 2014 2026

Baby meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby wet meals category, 2020

Market size and growth analysis by value and volume, baby finger foods category, 2014 2026

Baby finger foods: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby finger foods category, 2020

Market size and growth analysis by value and volume, baby drinks category, 2014 2026

Baby drinks: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby drinks category, 2020

Share of key distribution channels (in value terms) baby food, 2020

Key distribution channel share by category (in value terms), 2020

GDP at current prices (NOK billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate

Live births

Baby population

Total population

Crude birth rate

Sector forecast (value) & (volume)

Per capita expenditure, 2019

Per capita consumption, 2019

Frequently Asked Questions

Norway’s baby food market was valued at $147.4 million in 2020.

Norway’s baby food market is forecasted to register a growth of more than 2% during the period of 2021-2026.

Key categories in Norway’s baby food market include baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks.

In 2020, Nestlé led the baby food market of Norway followed by, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group.

 

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