Opportunities in the Americas Spirits Sector

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Americas Spirits Market Overview

The Americas spirits market size was valued at $155.35 billion in 2021. The market is projected to grow at a CAGR of more than 7% during 2021–2026. The Americas was the second-largest market in the global spirits sector in terms of both value sales and volume. Based on the relative performance of countries on multiple metrics, Canada, Chile, Panama, and the US were shortlisted as high-potential countries, projected high-value growth rates, and projected rising per capita value growth levels. Of the four high-potential countries, the US accounted for the largest market share. In 2021, hypermarkets & supermarkets was the leading distribution channel in the Americas spirits sector while rigid metal was the most used pack material.

Americas Spirits Market Outlook, 2021–2026 ($ Billion)

Americas Spirits Market Outlook, 2021–2026 ($ Billion)

For more insights on the Americas spirits market forecast, download a free report sample

The Americas spirits market research report brings together multiple data sources to provide a comprehensive overview of the Americas spirits sector. It includes a market overview, high-growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

Market size (2021) $155.35 billion
CAGR (2021–2026) >7%
Forecast period 2022-2026
Key Categories ·       Vodka

·       Rum

·       Gin and Genever

·       Liqueurs

·       Whiskey

·       Specialty Spirits

·       Tequila and Mezcal

·       Brandy

·       Flavored Alcoholic Beverages

Key Distribution Channels ·       Hypermarkets and Supermarkets

·       Food and Drinks Specialists

·       Convenience Stores

·       Department Stores

Key Packaging Materials ·       Rigid Metal

·       Glass

·       Rigid Plastics

·       Flexible Packaging

·       Paper and Board

Key Companies ·       Mark Anthony Brands International Unlimited Company

·       Diageo plc

·       Anheuser-Busch InBev

·       Bacardi Ltd

·       Pernod Ricard

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Americas Spirits Market Segmentation by Category

The key categories in the Americas spirits market are vodka, rum, gin and genever, liqueurs, whiskey, specialty spirits, tequila and mezcal, brandy, and flavored alcoholic beverages. In 2021, the whiskey category accounted for the largest value share, followed by flavored alcoholic beverages. The flavored alcoholic beverages category is expected to register the fastest value and volume CAGRs in the forecast period.

Americas Spirits Market Analysis by Categories, 2021–2026 (%)

Americas Spirits Market Analysis by Categories, 2021–2026 (%)

For more category insights into the Americas spirits market, download a free report sample

Americas Spirits Market Segmentation by Country

Canada, Chile, Panama, and the US were shortlisted as high potential countries in the region primarily due to their large spirits sector size, projected high-value growth rates, and projected rising per capita value growth levels. Among them, the US was the largest market in terms of value sales in 2021. Premiumization is a major trend in the US spirits market. Consumers are taking a greater interest in evaluating several product attributes to select what they perceive as the best-quality product.

Americas Spirits Market Segmentation by Distribution Channels

The key off-premise distribution channels in the Americas spirits market are hypermarkets and supermarkets, food and drinks specialists, convenience stores, department stores, and others. Hypermarkets and supermarkets was the leading distribution channel in the Americas Spirits sector in 2021.

Americas Spirits Market Analysis by Distribution Channels, 2021–2026 (%)

Americas Spirits Market Analysis by Distribution Channels, 2021–2026 (%)

For more distribution channels insights into the Americas spirits market, download a free report sample

Americas Spirits Market Segmentation by Packaging Materials

The key packaging materials in the Americas spirits market are rigid metal, glass, rigid plastics, flexible packaging, and paper and board. Rigid metal was the most widely used pack material.

Americas Spirits Market Analysis by Packaging Materials, 2021–2026 (%)

Americas Spirits Market Analysis by Packaging Materials, 2021–2026 (%)

For more packaging material insights into the Americas spirits market, download a free report sample

Americas Spirits Market – Competitive Landscape

The key companies in the Americas spirits market are Mark Anthony Brands International Unlimited Company, Diageo plc, Anheuser-Busch InBev, Bacardi Ltd, and Pernod Ricard. The Mark Anthony Brands International Unlimited Company which offers products only in the flavored alcoholic beverages category led the spirits sector in the Americas in 2020.

Americas Spirits Market Analysis by Companies, 2021–2026 (%)

Americas Spirits Market Analysis by Companies, 2021–2026 (%)

To know more about key companies in the Americas spirits market, download a free report sample

Scope

This report provides:

  • Sector size, market size, and growth analysis by category.
  • Changing share of value consumption in the spirits categories across high-potential countries in the Americas region. It also provides Risk-Reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Overview, demographic analysis, and key trends across high-potential countries.
  • Some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Provides an overview of leading companies in the Americas region, besides analyzing the growth of private labels in the region.
  • Analysis on the leading distribution channels in the Americas Spirits sector in 2021. It covers hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, department stores, cash & carries & warehouse clubs, on-trade, and others.
  • Percentage share and growth analysis for various pack materials, pack types, closure, and primary outer types based on the volume sales (by pack units) of spirits.
  • The challenges and future outlook pertaining to the Americas Spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

Mark Anthony Brands International Unlimited Company
Diageo plc.
Anheuser-Busch InBev
Bacardi Ltd
Pernod Ricard

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – The Americas Compared to Other Regions

Value And Volume Growth Analysis by Region

The Americas Market Growth Analysis by Country

The Americas Market Growth Analysis by Category

Part 2: High-potential Countries’ Analysis

Methodology – Identifying High-potential Countries

Top Four High-Potential Countries in the Americas

Overview Of High-Potential Countries in the Americas

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Compared to Other Alcoholic Beverages Sectors

Change In Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Canada: Overview of Spirits Sector

Canada: Demographic Analysis

Canada: Market Size Analysis of Top 10 Cities

Canada: Market Size Analysis of Top 10 Cities by Category

Canada: Top 10 Cities’ Contribution to Volume Growth

Canada: Key Trends in the Spirits Sector

Chile: Overview of Spirits Sector

Chile: Demographic Analysis

Chile: Market Size Analysis of Top Three Cities

Chile: Market Size Analysis of Top Three Cities By Category

Chile: Top Three Cities’ Contribution to Volume Growth

Chile: Key Trends in the Spirits Sector

The US: Overview of Spirits Sector

The US: Demographic Analysis

The US: Market Size Analysis of Top 10 Cities

The US: Market Size Analysis of Top 10 Cities By Category

The US: Top 10 Cities’ Contribution to Volume Growth

The US: Key Trends in the Spirits Sector

Panama: Overview of Spirits Sector

Panama: Key Trends in the Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: Case Study: PAMA Spirits Company – Pomegranate Liqueur

Case Study: Case Study: Fris Vodka – Freeze Filtered Crisp Smooth Vodka

Case Study: Case Study: FEW Spirits: Straight Rye Whiskey

Part 5: Competitive Environment

Leading Companies’ Share in the Americas Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Americas Spirits Sector

Leading Brands in the Americas Spirits Sector

Private Label Penetration in the Americas Spirits Sector

Part 6: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis By Key Pack Material and Pack Type

Growth Analysis By Closure Type and Primary Outer Type

Part 8: Challenges And Future Outlook

Key Challenges in the Americas Spirits Sector

Future Outlook of the Americas Spirits Sector

Appendix

Definitions

About Globaldata

Table

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in the Americas

Canada: Volume analysis of top 10 cities by category (million liters), 2021

Chile: Volume analysis of top three by category (million liters), 2021

The US: Volume analysis of top 10 cities by category (million liters), 2021

Top five companies’ share by brand (in value terms) in spirits sector, 2020

Private label penetration (in value terms) in spirits sector, 2020

Leading distribution channels in the Americas by country, 2021

Leading distribution channels in the Americas by category, 2021

Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared to Americas volume CAGR growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in the Americas, 2021-2026

Country-level contribution to growth of the whiskey category in the Americas, 2021-2026

Country-level contribution to growth of the vodka category in the Americas, 2021-2026

Country-level contribution to growth of the liqueurs in the Americas, 2021-2026

Country-level contribution to growth of the specialty spirits category in the Americas, 2021-2026

Country-level contribution to growth of the gin & genever category in the Americas, 2021-2026

Country-level contribution to growth of the rum category in the Americas, 2021-2026

Country-level contribution to growth of the brandy category in the Americas, 2021-2026

Country-level contribution to growth of the flavored alcoholic beverages category in the Americas, 2021-2026

Country-level contribution to growth of the tequila & mezcal category in the Americas, 2021-2026

Country-level contribution to growth of the non-alcoholic spirits drinks category in the Americas, 2021-2026

Value share of the spirits sector as a proportion of overall alcoholic beverages by country, 2021

Change in consumption of category within spirits sector (value terms), by country, 2021-2026

Per capita consumption by category in the Americas by country, 2021

Per capita expenditure by category in the Americas by country, 2021

Canada: category share

Canada: consumption by gender

Canada: consumption by age group

Canada: consumption by education

Canada: consumption by degree of urbanization

Canada: volume growth analysis of 10 cities (million liters), 2016-2021

Canada: volume growth analysis of top 10 cities (million liters), 2016-2021

Chile: category share

Chile: consumption by gender

Chile: consumption by age group

Chile: consumption by education

Chile: consumption by degree of urbanization

Chile: volume growth analysis of three cities (million liters), 2016-2021

Chile: volume growth analysis of top three cities (million liters), 2016-2021

The US: category share

The US: consumption by gender

The US: consumption by age group

The US: consumption by education

The US: consumption by degree of urbanization

The US: volume growth analysis of 10 cities (million liters), 2016-2021

The US: volume growth analysis of top 10 cities (million liters), 2016-2021

Panama: category share

Leading companies’ share in the Americas spirits sector

Leading companies in the Americas spirits sector by value sales ($ million), 2021

Leading brands (inc. Private label) in the Americas spirits sector by value sales ($ million), 2021

Key pack material volume (units) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (units) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (units) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (units) share, 2021

Unit volume growth by primary outer type, 2016-2026

Frequently asked questions

Opportunities in the Americas Spirits Sector standard reports
Currency USD
$2,100

Can be used by individual purchaser only

$6,300

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Opportunities in the Americas Spirits Sector was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Opportunities in the Americas Spirits Sector in real time.

  • Access a live Opportunities in the Americas Spirits Sector dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.