North and South America 5G Operator Proposition Assessment
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All MNOs have launched 5G services nationwide both in the US and Canada and are employing different monetization approaches for 5G. In contrast, Latin America lags in this respect. Several telcos have launched 5G services in Brazil, Chile, Argentina, Peru, and Uruguay, among other countries, but coverage is limited, and all telcos are using 5G non-standalone (NSA) technologies. Several tools are employed by telcos to monetize 5G in the Americas, including offering unlimited data packages, tiering speeds, introducing fair data usage policies and speed throttling, offering zero-rated data options, including subscriptions to OTT video services, offering cloud gaming subscriptions, and providing enhanced experiences via smart venues.
The North and South America 5G operator proposition assessment report provides a status update on telcos’ 5G offerings and how they have been structuring, tiering, and bundling their retail 5G plans. This report examines 5G value propositions and monetization strategies that telecom operators are employing in the Americas.
What are the key findings from the North and South America 5G operator proposition assessment?
MNOs in both North America and Latin America are focusing mainly on 5G monetization through connectivity. In North America, this is mainly through data-centric and unlimited plans. In Latin America, only a few MNOs have launched commercial 5G services, and all of these have launched 5G NSA services. One way telcos can communicate the benefits of 5G is through the bundling of 5G experiences so consumers can get a taste of the use cases 5G enables. As telcos bundle 5G experiences, they can begin to target specific customer segments such as gamers, video or music lovers, or social media enthusiasts. Based on the customer segment, the telco can offer 5G plans with specific data allowances, 5G speeds, add-ons, or zero-rated benefits to provide compelling 5G value propositions to customers. Furthermore, bundled 5G experiences deliver benefits such as upselling opportunities, increased 5G data usage, and 5G ARPU uplift potential.
Which are the key 5G operators in North and South America?
Some of the key 5G operators in North and South America are Antel Uruguay, AT&T, Bell Canada, Casa Systems, Claro Brazil, Claro Peru, Entel Chile, Google Stadia, T-Mobile, and Verizon.
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Market report scope
Key companies | Antel Uruguay, AT&T, Bell Canada, Casa Systems, Claro Brazil, Claro Peru, Entel Chile, Google Stadia, T-Mobile, and Verizon |
This report provides:
- Summary framework and detailed analysis of 5G plan structuring approaches and potential upselling techniques.
- Three case studies on regional telecom operators’ 5G retail plan propositions, with an analysis of their price differentiation and plan tiering approaches, service bundling strategies, and upselling techniques. The case studies also provide summary of best practices on 5G go-to-market and product offering evolution.
- A number of key findings on how telcos can unlock upselling potential arising from 5G.
Reasons to Buy
- This insider report provides an examination of 5G propositions, bundling approaches, and upselling levers currently used by telcos and available to them in the future.
- The report’s objective is to help inform global industry executives’ decision-making process on 5G go-to-market approaches, tariff structures, tariff differentiation levers vs 4G, upselling techniques, and 5G plan tiering’s current and future levers.
- The case studies provide an analysis of three telco consumer 5G value propositions, across eMBB and FWA, looking at the structure of the plans, the pricing differentiation levers, and upselling techniques. The best practices and key takeaways of each case study also illustrate the findings of the report, providing insights into telcos’ 5G tariffs go-to-market and evolution approaches.
- The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos’ 5G propositions to effectively craft their own 5G go-to-market approaches, product offerings evolution, and upselling techniques.
AT&T
Bell Canada
Casa Systems
Claro Brazil
Claro Peru
Entel Chile
Google Stadia
T-Mobile
Verizon
Table of Contents
Frequently asked questions
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Which are the key 5G operators in North and South America?
Some of the key companies in the North and South America 5G operator market are Antel Uruguay, AT&T, Bell Canada, Casa Systems, Claro Brazil, Claro Peru, Entel Chile, Google Stadia, T-Mobile, and Verizon.
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