North Africa Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update

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North Africa Destination Tourism Report Overview

The total inbound trips to North Africa was 29.95 million in 2022. The North Africa destination tourism market research report provides an in-depth analysis of destination markets, infrastructure developments, attractions, as well as risks and opportunities in North Africa. It also explores the types of travelers that visit the destination, besides providing a SWOT analysis.

Key Countries ·        Egypt

·        Morocco

·        Tunisia

·        Algeria

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        City Break Holidays

·        Cultural Holidays

·        Adventure/Sport Holidays

·        Gastronomical Holidays

·        Multi-Stop Trip Holidays

·        Eco Holidays

·        Cruise

·        Wellness/Medical Holidays

·        Religious Holidays

·        Wedding Related Holidays

·        LGBTQIA+

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North Africa Destination Tourism Market Trends

  • Leisure is the main purpose of travel to North Africa for international tourists. The number of overall international travelers for leisure purposes was deeply impacted due to COVID-19 restrictions during 2020 and 2021. However, the region regained its position in 2022. To retain North Africa’s status as one of the top global destinations, and to transform the countries in the region into sustainable destinations, the governments of these nations began to welcome visitors by reducing international limitations after COVID. Foreign travelers began visiting North Africa again in 2022 due to this government initiative.
  • Due to the distance from many source markets, international travelers usually prefer to travel via air transport. After COVID-19, most people preferred to travel via land due to the fear of the spread of the disease. But in 2022, air travel again became popular. Land was the second most preferred mode of transportation.

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North Africa Destination Tourism Market Segmentation by Countries

Egypt had the maximum number of inbound trips in 2022

The key countries included in North Africa destination tourism are Egypt, Morocco, Tunisia, and Algeria. Egypt saw economic growth throughout the pandemic due to its capacity to diversify into various businesses, as opposed to depending on high-spending inbound visitors.

Algeria is the second-largest economy in North Africa with the ability to compete with North Africa’s more popular destinations like Morocco, Egypt, and Tunisia. This is because Algeria features a Mediterranean coastline with several beaches, seven UNESCO World Heritage sites, and an abundance of Roman, Islamic, and Christian historical monuments. Moreover, it is home to the second-largest desert in the world, which is likely to attract a wide variety of tourists, especially those seeking adventure. Due to its geography, landscape, cultural attractions, and temperature, Algeria can attract mass tourists throughout the year.

North Africa Destination Tourism Market Analysis by Countries, 2022 (%)

North Africa Destination Tourism Market Analysis by Countries, 2022 (%)

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North Africa Destination Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in the North Africa destination tourism market in 2021

A few of the common tourism types in the North Africa tourism market include sun and beach, visiting friends or family, city break, cultural, and adventure/sport, among others. Visitors can enjoy the blue seas, pristine white beaches, and colorful architecture on sun and beach vacations in North Africa.  Recently, the sun and beach offerings in Tunisia and Egypt have gained popularity in the markets of the UK, France, Spain, and Italy. Travel companies market North Africa as a winter sun destination due to the hot summers and mild winters. North Africa also provides a less expensive option to winter sun locations such as the Caribbean and Central America, as flight routes from Europe are significantly shorter and several low-cost airlines run them.

North Africa Destination Tourism Market Analysis by Tourism Types, 2021 (%)

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North Africa Destination Tourism SWOT Analysis

North Africa’s diverse market helps the economy of the region by bringing in diversified revenue streams

Within North Africa’s primary source markets that traditionally seek sun and beach holidays, there is a multitude of demand for winter sun escapes as well. The region’s proximity to Europe allows it to draw millions of tourists seeking winter sun from October to April, while still luring travelers during the height of the summer season. This touristic conduct offers these nations year-round jobs and cash from high-spending inbound tourists.

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North Africa Destination Tourism Construction Projects Overview

The proposed initiatives for tourism construction projects encompass a wide range of developments such as the establishment of luxurious hotels and resorts, the creation of state-of-the-art airports and convention centers, and the construction of various infrastructures specifically designed to cater to the needs of the tourism industry.

For example, there is a proposal for the construction of the MOT-Bashteel Train Station in Giza. The project involves the construction of a train station along with administrative offices, shops, two workshops, service facilities like fuel tanks and water tanks, installation of the signaling system, the laying of a 22 km track of railways, a residential complex, and associated facilities. It is expected to provide better transport facilities in the region.

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North Africa Destination Tourism – Latest Developments

  • US-based multi-national hospitality company, Radisson Hospitality Inc., plans to open a new hotel in El Mouradia, Algeria. The hotel will include an all-day dining as well as a signature restaurant, a juice bar, a sky bar, a coffee bar, a co-working space, and a meetings and events space.

Scope

This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

Key Highlights

In 2022, international arrivals into the region reached 29.9 million travelers and are expected to reach pre-pandemic levels in 2023 itself (39.4 million travelers). As per GlobalData, the number of international arrivals is anticipated to reach 52.1 million visits in 2027, growing at a CAGR of 11.75% from 2022 to 2027.

Families made the most trips in 2022 (33.6% of all inbound trips, or 9.56 million travelers), as the Northern Africa region has emerged as one of the top family-friendly travel destinations with preserved historical and archaeological sites, suitable accommodation and Mediterranean temperature.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in popular tourist destinations.
  • Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines, and hotel developments.
  • Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Ryanair
EasyJet
Air France
Emirates
EMAAR
Kempinski Hotels

Table of Contents

Overview

Key Trends

Tourism Construction Projects

Foreign Direct Investment

Growth Source Markets

Type of Tourism

Destination Focus

Reginal Risk Index and SWOT Analysis

Appendix

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