Nigeria Telecom Operators Country Intelligence Report

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Published: April 12, 2024 Report Code: GDTC0390MR-ST

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Nigeria Telecom Operators Country Intelligence Overview

The total telecom and pay-TV service revenue in Nigeria was $8.9 billion in 2023 and will increase at a CAGR of more than 2% supported by growth in the mobile data, pay-TV, and fixed broadband segments. The Nigeria Telecom Services market growth is also attributed to the regulator’s efforts in fiber optics and national broadband plans.

Nigeria Telecom Services Market Outlook, 2023-2028 ($ Billion)

Nigeria Telecom Services Market Outlook, 2023-2028 ($ Billion)

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The ‘Nigeria Telecom Operators Country Intelligence’ report provides an executive-level overview of the telecom services market in Nigeria today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and Pay-TV markets, as well as a review of key regulatory trends.

Market Size 2023 $8.9 billion
CAGR >2%
Forecast Period 2023-2028
Telecom Service Segment Mobile Services, Fixed Voice Services, Fixed-Broadband Services, and Pay-TV services
Leading Companies MTN Nigeria, Glo Nigeria, Airtel Nigeria
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Nigeria Telecom Services Market Regulatory Highlights

The Nigerian government collaborated with the World Bank to fund 120,000km fiber-optic cable deployment, aimed at improving broadband infrastructure across the country.

Nigeria Telecom Services ESG Highlights

The NCC is taking significant steps to address climate change caused by carbon emissions in the telecom industry and announced a strategic initiative to eliminate fossil fuels from the telecommunications sector.

Nigeria Telecom Services Market Segmentation by Service

  • Mobile Services
  • Fixed Services
  • Pay-TV Services

Nigeria Telecom Services Market Analysis by Service, 2023-2028 (%)

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Mobile Services Market in Nigeria– Deep Dive

Prepaid services accounted for a majority share of total mobile subscriptions in 2023 and will remain the dominant service category through 2028, driven by operators offering prepaid plans with additional benefits to customers.

Average monthly mobile voice usage in Nigeria will incline during 2023-2028 supported by bonus talk time being offered by Telcos.

The Nigeria telecom services market research report offers mobile services segment coverage on the following KPIs:

  • Mobile subscription penetration and subscription by device type
  • Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
  • Data usage and traffic
  • Mobile ARPU by payment type and service revenue by type

Fixed Services Market in Nigeria- Deep Dive

VoIP lines will grow at a CAGR of more than 10% during the 2023-2028 period, supported by the ongoing expansion of fixed broadband networks, which helps in the delivery of higher-quality VoIP services to residential and business customers.

The Nigeria telecom services market research report offers fixed services segment coverage on the following KPIs:

  • Fixed service penetration and subscription
  • Voice telephony by technology, fixed broadband lines by technology
  • Fixed ARPU and Service revenue by service type

Pay-TV Services Market in Nigeria- Deep Dive

Pay-TV service revenue will incline during 2023-2028 supported by subscription growth in DTT and DTH segments through 2028.

The Nigeria telecom services market research report offers Pay-TV services segment coverage on the following KPIs:

  • Pay-TV penetration and subscription
  • Pay-TV ARPU by type and service revenue

Subscription market share by service area

Nigeria Telecom Services Market – Competitive Landscape

MTN Nigeria led all services segments in 2023, its leadership in the market is supported by its strong foothold in mobile and fixed segments.

Leading Telecom Companies in Nigeria

  • MTN Nigeria
  • Glo Nigeria
  • Airtel Nigeria

Nigeria Telecom Services Market Analysis by Companies, 2023 (%)

Nigeria Telecom Services Market Analysis by Companies, 2023 (%)

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Scope

The country intelligence report provides an in-depth analysis of the following:

  • The demographic and macroeconomic context in Nigeria.

  • The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments about spectrum licensing, national broadband plans, tariff regulation, and more.

  • Telecom and Pay-TV services market outlook: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and Pay-TV markets.

  • The competitive landscape: An examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.

  • Company snapshots: Analysis of the financial position of leading service providers in the telecommunications and Pay-TV markets.

  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

  • This country intelligence report offers a thorough, forward-looking analysis of Nigeria’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Nigeria’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.

  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Nigeria’s telecommunications markets.

  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Nigeria.

Table of Contents

  • 1. Market highlights

  •  Key takeaways, Country Telecom Market Snapshot 2023-2028, revenue CAGR and penetration by service type, 2023 penetration in regional context

  • 2. Operating Environment

  •  Economic outlook (Population, GDP, CPI, and Exchange rate)

  •  GlobalData country risk index (GCRI) Q3 2023

  •  Country risk analysis Nigeria compared to the AME and the world.

  •  Regulatory context, highlights, National Digital Economy and Policy Strategy (NDEPS) Project 774 LG Connectivity

  •  ESG highlights and developments.

  • 3. Telecom services market outlook

  •  Total telecom and pay-TV services revenue by category, 2022-2028

  • 4. Mobile services market

  •  Mobile subscription penetration and subscription by device type

  •  Mobile subscriptions by payment type and Mobile subscriptions by technology generation, 2022-2028

  •  Data usage & traffic

  •  Mobile ARPU by payment type and Service revenue by type

  • 5. Fixed services market

  •  Fixed service penetration and subscription

  •  Voice telephony lines by technology, fixed broadband lines by technology

  •  Fixed ARPU and Service revenue by service type

  • 6. Pay-TV services market

  •  Pay-TV penetration and subscription

  •  Pay-TV ARPU by type and Service revenue

  • 7. Subscriptions market share by service area

  • 8. Competitive landscape and company snapshots

  •  Product portfolios and positioning, Service offerings by service provider, 2023

  •  Company snapshot: MTN Nigeria

  •  Company snapshot: Glo Nigeria

  •  Company snapshot: Airtel Nigeria

  • 9. Appendix

  •  Baseline forecast assumptions.

  •  Data tables

  •  Glossary

  •  Research Methodology

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