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New Zealand Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The meat market in New Zealand was valued at $2,356.0 million in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption and per capita expenditure of meat was higher in New Zealand than both the global and regional levels in 2020. Fresh meat (counter) was the largest category in 2020, followed by, chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, frozen meat, cooked meats – packaged, ambient meat, and cooked meats – counter.

Overview of the meat market in New Zealand

Overview of the meat market in New Zealand

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What are the market dynamics in the meat market in New Zealand?

Fresh meat (counter) was the largest category in 2020, while the cooked meats – counter category is forecast to register the fastest value growth during 2020-2025. The fresh meat (counter) category is expected to gain maximum market share in value terms during 2020-2025. “Older consumers” represent the largest subset of the meat sector in New Zealand in 2020. Amongst the top 10 cities, Auckland contributed the most to the volume growth of New Zealand meat during 2015-2020. Fresh meat (counter), was the most consumed category across leading cities in New Zealand.

Meat market in the Asia-Pacific, in 2020

Meat market in the Asia-Pacific, in 2020

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New Zealand accounted for a value share of more than 0.2%, in the Asia-Pacific meat sector in 2020. The country is expected to register overall value and volume growth during 2020-2025. New Zealand ranks fourth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 9% in 2020. Per capita consumption of meat in New Zealand decreased from 2015 to 2020, which was higher than both the global level, and the regional level. However, the per capita consumption of meat in New Zealand is expected to increase by 2025.

What are the category classifications in New Zealand’s meat market?

Fresh meat (counter) led the New Zealand meat sector in terms of per capita consumption in 2020, followed by chilled raw packaged meat – whole cuts and chilled raw packaged meat – processed. However, per capita consumption of ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat was higher in New Zealand compared to both regional and global levels in the same year.

Meat market in New Zealand, by category

Meat market in New Zealand, by category

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Who are the major players in New Zealand’s meat market?

In 2020, Tegel Foods Ltd led the meat market of New Zealand followed by Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited.

Meat market in New Zealand, by key players

Meat market in New Zealand, by key players

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Market report scope

Market size (Year – 2020) $2,356.0 million
Growth rate CAGR of >2% from 2021 to 2025
Base year for estimation 2020
Segmentation by category Fresh Meat (Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Ambient meat, Frozen meat, Cooked meats – packaged, and Cooked meats – counter
Key players Tegel Foods Ltd, Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited

The report provides an in-depth analysis of the following:

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
  • Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Key Players

Tegel Foods Ltd

Macro Meats Pty Ltd

Hellers Limited

Brink’s

Premier Beehive NZ Limited.

Silver Fern Farms

Inghams Enterprises Pty Limited.

Firstlight Foods Limited

Heinz Wattie’s Ltd.

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of New Zealand in the Global and Asia-Pacific Markets

Growth Analysis of New Zealand Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of New Zealand Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

New Zealand Meat Sector Snapshot

Market Size Analysis – Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross – category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Meat

Segment – Level Analysis (in Value Terms) Ambient Meat

Segment – Level Analysis (in Volume Terms) Ambient Meat

Market Size Analysis – Category: Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Processed

Market Size Analysis – Category: Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Whole Cuts

Market Size Analysis – Category: Cooked Meats Counter

Market Size Analysis – Category: Cooked Meats Packaged

Segment – Level Analysis (in Value Terms) Cooked Meats Packaged

Segment – Level Analysis (in Volume Terms) Cooked Meats Packaged

Market Size Analysis – Category: Fresh Meat (Counter)

Segment – Level Analysis (in Value Terms) Fresh Meat (Counter)

Segment – Level Analysis (in Volume Terms) Fresh Meat (Counter)

Market Size Analysis – Category: Frozen Meat

Segment – Level Analysis (in Value Terms) Frozen Meat

Segment – Level Analysis (in Volume Terms) Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits Cross Category Comparison

Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015 2025)

Cross-Category Comparison by Volume (2015 2025)

Per Capita Consumption (by Category), New Zealand Compared to Asia Pacific and Global Levels (in kg), 2020

Ambient Meat – Value Analysis by Segment, 2015 2025

Ambient Meat – Volume Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Processed Value Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Processed Volume Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Whole Cuts Value Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Whole Cuts Volume Analysis by Segment, 2015 2025

Cooked Meats – Packaged Value Analysis by Segment, 2015 2025

Cooked Meats – Packaged Processed Volume Analysis by Segment, 2015 2025

Fresh Meat (Counter) – Value Analysis by Segment, 2015 2025

Fresh Meat (Counter) – Volume Analysis by Segment, 2015 2025

Frozen Meat – Value Analysis by Segment, 2015 2025

Frozen Meat – Volume Analysis by Segment, 2015 2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison With H&W and Non H&W Claims, 2015 2020

Volume Analysis of Top 10 Cities by Category (Million kg), 2020

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Meat Sales Distribution in New Zealand by Category (NZD Million), 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in New Zealand, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in New Zealand, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of New Zealand in the Global and Asia-Pacific Meat Sector, 2020 2025

New Zealand Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – New Zealand, Asia Pacific, and Global, 2015 2025

PCE Comparison – New Zealand, Asia Pacific, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Processed Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Whole Cuts Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Counter Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Packaged Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Meat, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Meat Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category – wise Consolidation/Fragmentation (in Value Terms) Meat , 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015 2020

Key Pack Materials in the New Zealand Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015 2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the New Zealand Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015 – 2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the New Zealand Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015 2025

Use of Closure Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top 10 Cities (Million kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

Frequently Asked Questions

New Zealand’s meat market was valued at $2,356.0 million in 2020.

New Zealand’s meat market is forecasted to register a growth of more than 2% during the period 2021-2025.

Key categories in New Zealand’s meat market include fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.

In 2020, Tegel Foods Ltd led the meat market of New Zealand followed by Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited.

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