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Business of the National Hockey League (NHL) 2021 – Property Profile, Sponsorship and Media Landscape

The NHL stands as a huge commercial sports entity, with team partnerships cumulatively estimated to be worth $812.33 million this season. Sponsorship is also rife across the league operations itself, with the NHL itself banking a further $631 million this year. The new season has kick started a new era of national media rights distribution with ESPN and TNT pinching the rights off of NBC. All these strong commercial revenue streams should help foot the losses experienced during the global pandemic, with missed ticket revenue alone costing the teams a combined $1,366.79 million over the past two season.


The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators. Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into the 2021-22 season, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Key Highlights

League comparisons against the other four leading sports leagues in North America. Exploring stadium sizes and maximum ticketing revenue. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 32 teams, from online popularity to individual partnership details.

Reasons to Buy

An in depth look at one of the leading sports leagues in North America, with great comparative facts and figures to understand its position and standing in the competitive sports market space on the continent.

Table of Contents

1. Executive Summary

2. Impact of COVID-19

3. NHL Overview

4. Media Landscape Breakdown

5. Sponsorship Landscape Breakdown

6. Team Sponsorship Overview

7. The Teams

List of Tables

COVID-19 Graph of State Deaths

Stadium Tables

Ticket Losses Tables & Graph

Broadcasting Tables

List of Figures

COVID-19 Case Number Graphs by State

Average Attendances Graphs

Social Media Graphs

Ticket Losses Tables & Graph

Sponsorship Values & Breakdown Graphs

Helmet Sponsorship Graphs

Stadium Naming Rights Graphs

Team Sponsorship Breakdown Graphs

Team Sponsorship Revenue Graph

Individual Team Information Graphs


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