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Malaysia Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The meat market in Malaysia was valued at $1,980.2 million in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption of meat was higher in Malaysia compared to the regional level in 2020. Fresh meat (counter) was the largest category in 2020, followed by chilled raw packaged meat – whole cuts, frozen meat, chilled raw packaged meat – processed, ambient meat, cooked meats – packaged, and cooked meats – counter.

Overview of the meat market in Malaysia

Overview of the meat market in Malaysia

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What are the market dynamics in the meat market in Malaysia?

Fresh meat (counter) was the largest category in 2020, while the ambient meat category is forecast to register the fastest value growth during 2020-2025. The ambient meat category is also expected to gain maximum market share in value terms during 2020-2025. The average prices of meat increased, while inflation (food price) stood at 1.6%. Consequently, consumers’ purchasing pattern remains unchanged in the meat sector during 2019-2020.

Meat market in the Asia-Pacific, in 2020

Meat market in the Asia-Pacific, in 2020

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Malaysia accounted for a value share of more than 0.2%, in the Asia-Pacific meat sector in 2020. The country is expected to register overall value and volume growth during 2020-2025. Malaysia ranks second in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 4% in 2020.

What are the category classifications in Malaysia’s meat market?

Fresh meat (counter) led the Malaysian meat sector in terms of per capita consumption, followed by chilled raw packaged meat – whole cuts and frozen meat. However, per capita consumption of frozen meat and ambient meat was higher in Malaysia compared to both regional and global levels in the same year. Furthermore, per capita consumption of chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed and cooked meats – packaged was higher in Malaysia than the regional level, but lower when compared to the global level in the same year. The per capita consumption of Fresh meat (counter) and cooked meats – counter was lower in Malaysia compared to both regional and global levels in the same year.

Meat market in Malaysia, by category

Meat market in Malaysia, by category

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Who are the major players in Malaysia’s meat market?

In 2020, Ramly Food Processing Sdn. Bhd. led the meat market of Malaysia followed by Dindings Poultry, Hormel Foods Corporation, Yeo Hiap Seng, and Farm`s Best Food Industries Sdn. Bhd.

Meat market in Malaysia, by key players

Meat market in Malaysia, by key players

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Market report scope

Market size (Year – 2020) $1,980.2 million
Growth rate CAGR of >2% from 2021 to 2025
Base year for estimation 2020
Segmentation by category Fresh Meat (Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Ambient meat, Frozen meat, Cooked meats – packaged, and Cooked meats – counter
Key players Ramly Food Processing Sdn. Bhd., Dindings Poultry, Hormel Foods Corporation, Yeo Hiap Seng, and Farm`s Best Food Industries Sdn. Bhd.

The report provides an in-depth analysis of the following:

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
  • Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Key Players

Ramly Food Processing Sdn. Bhd.

Dindings Poultry

Hormel Foods Corporation

Yeo Hiap Seng

Farm`s Best Food Industries Sdn. Bhd.

Mac Food Services Malaysia

Marina

F.Y Sdn Bhd

Ayamas Food Corporation Sdn Bhd

Victoria Crest Sdn Bhd

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Malaysia in the Global and Asia-Pacific Markets

Growth Analysis of Malaysia Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Malaysia Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Malaysia Meat Sector Snapshot

Market Size Analysis

Demand For Value For Money Products

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Ambient Meat

Segment-Level Analysis (in Value Terms) -Ambient Meat

Segment-Level Analysis (in Volume Terms) -Ambient Meat

Market Size Analysis-Category: Chilled Raw Packaged Meat -Processed

Segment-Level Analysis (in Value Terms) -Chilled Raw Packaged Meat -Processed

Segment-Level Analysis (in Volume Terms) -Chilled Raw Packaged Meat -Processed

Market Size Analysis-Category: Chilled Raw Packaged Meat -Whole Cuts

Segment-Level Analysis (in Value Terms) -Chilled Raw Packaged Meat -Whole Cuts

Segment-Level Analysis (in Volume Terms) -Chilled Raw Packaged Meat -Whole Cuts

Market Size Analysis-Category: Cooked Meats -Counter

Market Size Analysis-Category: Cooked Meats -Packaged

Segment-Level Analysis (in Value Terms) -Cooked Meats -Packaged

Segment-Level Analysis (in Volume Terms) -Cooked Meats -Packaged

Market Size Analysis-Category: Fresh Meat (Counter)

Segment-Level Analysis (in Value Terms) -Fresh Meat (Counter)

Segment-Level Analysis (in Volume Terms) -Fresh Meat (Counter)

Market Size Analysis-Category: Frozen Meat

Segment-Level Analysis (in Value Terms) -Frozen Meat

Segment-Level Analysis (in Volume Terms) -Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top Four Cities

Market Size Analysis of Top Four Cities by Category

Leading Cities Contribution to Volume Growth

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Malaysia Risk Index (GCRI) 2020

Malaysia Risk Analysis -Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison -by Value (2015-2025)

Cross-Category Comparison -by Volume (2015-2025)

Per Capita Consumption (by Category), Malaysia Compared to Asia-Pacific and Global Levels (in kg), 2020

Ambient Meat -Value Analysis by Segment, 2015-2025

Ambient Meat -Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat -Processed -Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat -Processed -Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat -Whole Cuts -Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat -Whole Cuts -Volume Analysis by Segment, 2015-2025

Cooked Meats -Packaged -Value Analysis by Segment, 2015-2025

Cooked Meats -Packaged -Processed -Volume Analysis by Segment, 2015-2025

Fresh Meat (Counter) -Value Analysis by Segment, 2015-2025

Fresh Meat (Counter) -Volume Analysis by Segment, 2015-2025

Frozen Meat -Value Analysis by Segment, 2015-2025

Frozen Meat -Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Volume Analysis of Top Four Cities by Category (Million kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Meat Sales Distribution in Malaysia -by Category (MYR Million), 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of Malaysia in the Global and Asia-Pacific Meat Sector, 2020-2025

Malaysia Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison -Malaysia, Asia-Pacific, and Global, 2015-2025

PCE Comparison -Malaysia, Asia-Pacific, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025

Extent to Which Consumers are Trading Down in the Meat Sector

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat -Processed Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat -Whole Cuts Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats -Counter Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats -Packaged Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025

Share of Key Distribution Channels (in Value Terms)-Meat, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Meat Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) -Meat , 2020

Key Pack Materials in the Malaysian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Malaysian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Malaysian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Malaysian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top Four Cities (Million kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (MYR Billion) and Annual Growth (%)

Nominal GDP (MYR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Frequently Asked Questions

Malaysia’s meat market was valued at $1,980.2 million in 2020.

Malaysia’s meat market is forecasted to register a growth of more than 2% during the period 2021-2025.

Key categories in Malaysia’s meat market include fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.

In 2020, Ramly Food Processing Sdn. Bhd. led the meat market of Malaysia followed by Dindings Poultry, Hormel Foods Corporation, Yeo Hiap Seng, and Farm`s Best Food Industries Sdn. Bhd.

 

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