The meat market in Malaysia was valued at $1,980.2 million in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption of meat was higher in Malaysia compared to the regional level in 2020. Fresh meat (counter) was the largest category in 2020, followed by chilled raw packaged meat – whole cuts, frozen meat, chilled raw packaged meat – processed, ambient meat, cooked meats – packaged, and cooked meats – counter.

Overview of the meat market in Malaysia

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What are the market dynamics in the meat market in Malaysia?

Fresh meat (counter) was the largest category in 2020, while the ambient meat category is forecast to register the fastest value growth during 2020-2025. The ambient meat category is also expected to gain maximum market share in value terms during 2020-2025. The average prices of meat increased, while inflation (food price) stood at 1.6%. Consequently, consumers’ purchasing pattern remains unchanged in the meat sector during 2019-2020.

Meat market in the Asia-Pacific, in 2020

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Malaysia accounted for a value share of more than 0.2%, in the Asia-Pacific meat sector in 2020. The country is expected to register overall value and volume growth during 2020-2025. Malaysia ranks second in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 4% in 2020.

What are the category classifications in Malaysia’s meat market?

Fresh meat (counter) led the Malaysian meat sector in terms of per capita consumption, followed by chilled raw packaged meat – whole cuts and frozen meat. However, per capita consumption of frozen meat and ambient meat was higher in Malaysia compared to both regional and global levels in the same year. Furthermore, per capita consumption of chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed and cooked meats – packaged was higher in Malaysia than the regional level, but lower when compared to the global level in the same year. The per capita consumption of Fresh meat (counter) and cooked meats – counter was lower in Malaysia compared to both regional and global levels in the same year.

Meat market in Malaysia, by category

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Who are the major players in Malaysia’s meat market?

In 2020, Ramly Food Processing Sdn. Bhd. led the meat market of Malaysia followed by Dindings Poultry, Hormel Foods Corporation, Yeo Hiap Seng, and Farm`s Best Food Industries Sdn. Bhd.

Meat market in Malaysia, by key players

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Market report scope

The report provides an in-depth analysis of the following:

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
• Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
• Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
• Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.