Japan Telecom Operators Country Intelligence Report

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Japan Telecom Operators Country Intelligence Overview

The telecom and pay-TV service revenue in Japan was $97.6 billion in 2023. The market will grow at a CAGR of more than 2% over 2023-2028, supported by contributions from the mobile data and fixed broadband segments. The Japanese telecom services market growth is also attributed to growing government investments to develop and standardize 6G network technology to bring new opportunities for telcos and equipment vendors.

Japan Telecom Services Market Outlook, 2023-2028 ($ Billion)

Japan Telecom Services Market Outlook, 2023-2028 ($ Billion)

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The Japan Telecom Operators Country Intelligence report provides an executive-level overview of the telecom services market in Japan today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and Pay-TV markets, as well as a review of key regulatory trends.

Market Size 2023 $97.6 billion
CAGR >2 %
Forecast Period 2023-2028
Telecom Service Segment Mobile Services, Fixed Voice Services, Fixed-Broadband Services, and Pay-TV services
Leading Companies NTT (NIPPON TELEGRAPH AND TELEPHONE CORPORATION), KDDI, SoftBank Japan, Internet Initiative Japan (IIJ), WOWOW, Optage, Rakuten Mobile
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Japan Telecom Services Market Regulatory Highlights

The MIC announced new 5G-suitable mobile frequencies to telcos as a part of its effort to increase 5G coverage.

Japan Telecom Services ESG Highlights

Japan has set ambitious targets for reducing greenhouse gas emissions and increasing the use of renewable energy and is working towards implementing policies and strategies that will help it achieve these goals.

Japan Telecom Services Market Analysis by Service

  • Mobile Services
  • Fixed Services
  • Pay-TV Services

Japan Telecom Services Market Share by Service, 2023-2028 (%)

Japan Telecom Services Market Share by Service, 2023-2028 (%)

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Mobile Services Market in Japan– Deep Dive

Postpaid services will remain the dominant category through 2028, driven by M2M/IoT subscription growth and operators offering family discounted prices on postpaid packs along with value-added services such as access to SVoD streaming services.

Average monthly mobile voice usage in Japan will decline during 2023-2028 with subscribers shifting to OTT-based communication apps.

The Japan telecom services market research report offers mobile services segment coverage on the following KPIs:

  • Mobile subscription penetration and subscription by device type
  • Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
  • Data usage and traffic
  • Mobile ARPU by payment type and service revenue by type

Fixed Services Market in Japan- Deep Dive

VoIP lines will grow at a CAGR of 1.1% during 2023-2028, supported by increasing coverage of high-quality VoIP services enabled by the growing fiber-optic network coverage.

The Japan telecom services market research report offers fixed services segment coverage on the following KPIs:

  • Fixed service penetration and subscription
  • Voice telephony by technology, fixed broadband lines by technology
  • Fixed ARPU and Service revenue by service type

Pay-TV Services Market in Japan- Deep Dive

Pay-TV service revenues, in Japan, will increase at a CAGR of 0.8%. This growth is supported by subscription gains in the IPTV segment and an incline in overall pay-TV ARPU over the forecast period.

The Japan telecom services market research report offers Pay-TV services segment coverage on the following KPIs:

  • Pay-TV penetration and subscription
  • Pay-TV ARPU by type and service revenue
  • Subscription market share by service area

Japan Telecom Services Market - Competitive Landscape

NTT Docomo led all service segments in 2023 and will maintain its leading position, supported by its sustained focus on 5G network expansions and M2M/IoT offerings.

Leading Telecom Companies in Japan

  • NTT (NIPPON TELEGRAPH AND TELEPHONE CORPORATION)
  • KDDI
  • SoftBank Japan
  • Internet Initiative Japan (IIJ)
  • Optage
  • Rakuten Mobile
  • WOWOW

 Japan Telecom Services Market Share by Companies, 2023 (%)

 Japan Telecom Services Market Share by Companies, 2023 (%)

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Scope

The country intelligence report provides an in-depth analysis of the following:

  • The demographic and macroeconomic context in Japan.
  • The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments about spectrum licensing, national broadband plans, tariff regulation, and more.
  • Telecom and Pay-TV services market outlook: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and Pay-TV markets.
  • The competitive landscape: An examination of the positioning of leading players in the telecom and pay TV services market as well as subscription market shares across segments.
  • Company snapshots: Analysis of the financial position of leading service providers in the telecommunications and Pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

  • This country intelligence report offers a thorough, forward-looking analysis of Japan’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Japan’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Japan’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Japan.

NTT (NIPPON TELEGRAPH AND TELEPHONE CORPORATION)
KDDI
SoftBank Japan
Internet Initiative Japan (IIJ)
SKYPerfecTV
WOWOW

Table of Contents

  • 1. Market highlights
  •  Key takeaways, Country Telecom Market Snapshot 2023-2028, revenue CAGR and penetration by service type, 2023 penetration in regional context

  • 2. Operating Environment
  •  Population, real GDP growth, nominal GDP, consumer price inflation, PPP-adjusted GDP per capita, exchange rates
  •  GlobalData Country Risk Index (GCRI)
  •  Country risk analysis of Japan compared to Asia-Pacific and the world.
  •  Regulatory context, highlights, 6G Development, spectrum updates, Potential NTT Sale
  •  ESG context

  • 3. Telecom services market outlook
  •  Total telecom and pay-TV services revenue by category, 2022-2028
  •  FX Impact on Total telecom and pay-TV services revenue by category

  • 4. Mobile services market
  •  Mobile subscription penetration and subscription by device type
  •  Mobile subscriptions by payment type and Mobile subscriptions by technology generation, 2022-2028
  •  Data usage & traffic
  •  Mobile ARPU by payment type and Service revenue by type

  • 5. Fixed services market
  •  Fixed service penetration and subscription
  •  Voice telephony lines by technology, fixed broadband lines by technology
  •  Fixed ARPU and Service revenue by service type

  • 6. Pay-TV services market
  •  Pay-TV penetration and subscription
  •  Pay-TV ARPU by type and Service revenue
  •  Subscriptions market share by service area

  • 7. Competitive landscape and company snapshots
  •  Product portfolios and positioning, Service offerings by service provider, 2023
  •  Company snapshot: NTT
  •  Company snapshot: KDDI
  •  Company snapshot: SoftBank
  •  Company snapshot: Rakuten Mobile

  • 8. Appendix
  •  Baseline forecast assumptions.
  •  Data tables
  •  Glossary
  •  Research Methodology
  •  Contact us.

Frequently asked questions

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