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Japan Pasta & Noodles – Market Assessment and Forecasts to 2025

The Japanese pasta & noodles market was valued at $7.2 billion in 2020 and the market is projected to grow at a CAGR of more than 1% during the forecast period 2021-2025. In 2020, Tokyo emerged as the largest pasta & noodles market in Japan, followed by Osaka and Nagoya. The pasta & noodles market in Tokyo recorded the fastest growth during 2015-2020, while Niigata recorded the slowest growth during the same period.

The Japanese pasta & noodles market accounted for a value share of 10.3% and 18.3%, respectively, in the global and Asia-Pacific markets in 2020. The value share of Japan in the global market and in the Asia-Pacific market is expected to decrease. Similarly, the volume share of Japan in the global and regional pasta & noodles market is expected to decrease by 2025.

Overview of pasta & noodles market in Japan

Overview of pasta & noodles market in Japan

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What are the market dynamics of the pasta & noodles market in Japan?

The distribution channels in the Japanese pasta & noodles market include convenience stores, hypermarkets & supermarkets, department stores, e-retailers, food & drinks specialists, and others. Hypermarkets & supermarkets is the leading distribution channel in the Japanese pasta & noodles market that has been accounted for a value share of more than 75% of the distribution channels followed by convenience stores and department stores.

Dried pasta is the most consolidated category in the Japanese pasta & noodles market, with the top three companies accounting for a combined value share of more than 50% in 2020. Furthermore, in the dried instant noodles category, the top three companies accounted for a combined share of over 50%. However, the top three companies in the chilled noodles category accounted for a value share of over 2% which is below the average share of more than 35% across the categories.

The key pack materials in the Japanese pasta & noodles market include flexible packaging, rigid plastics, paper & board, and rigid metal. Flexible packaging is the leading material used in the Japanese pasta & noodles market, which accounted for a share of more than 90% in 2020, followed by paper & board, rigid plastics, and rigid metal. The ambient noodles category uses flexible packaging for all its products, while the ambient pasta category uses rigid metal for all its products.

What are the key categories of the Japanese pasta & noodles market?

The key categories in the Japanese pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. Dried & instant noodles was the largest category in both volume and value sales, in 2020 and the chilled noodles category is forecasted to register the fastest volume and value growth, during 2020-2025.

In terms of per capita consumption, dried pasta led the Japanese pasta & noodles market in 2020, followed by chilled noodles and dried pasta. However, per capita consumption of ambient noodles, chilled noodles, dried instant noodles, and dried pasta was higher in Japan compared to both the regional and global levels in the same year However, per capita consumption of ambient pasta and chilled pasta category was higher in Japan than the regional level, but lower when compared to the global level.

Japan pasta & noodles market, by key categories

Japan pasta & noodles market, by key categories

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Which are the major companies in the Japanese pasta & noodles market?

The leading companies by value in 2020 include Nissin Food Holdings Co LTD., Toyo Suisan Kaisha, Ltd., Sanyo Foods Co Ltd., Nisshin Seifun Co Ltd., and Barilla Holdings SpA. In terms of both value and volume, Nissin Food Holdings Co LTD. was the leading company in 2020. Nissin Food Holdings Co LTD. held a value share of more than 15% and a volume share of over 10%, in 2020. Toyo Suisan Kaisha, Ltd. was the second-largest company in the Japanese pasta & noodles market, in terms of value in 2020, while Nisshin Seifun Co Ltd. was the -largest in terms of volume. 

Japanese pasta & noodles market, key players

Japanese pasta & noodles market, key players

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Market report scope

Market Size (Year – 2020) $7.2 billion
Growth CAGR >1% during 2021-2025
Key Companies Nissin Food Holdings Co LTD., Toyo Suisan Kaisha, Ltd., Sanyo Foods Co Ltd., Nisshin Seifun Co Ltd., and Barilla Holdings SpA
Forecast Period 2021-2025
Key Categories Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, and Dried Pasta

Scope

This report provides an overview of the Japanese pasta & noodles market. It provides:

  • Per capita consumption and expenditure of pasta & noodles was higher in Japan than the global and regional level in 2020.
  • Japanese consumers preference remains unchanged in the pasta & noodles sector.
  • The per capita consumption of dried & instant noodles was higher than other pasta & noodles categories in Japan in 2020.
  • The health & wellness market is led by the dried pasta category in the Japanese pasta & noodles sector.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the market.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Nissin Food Holdings Co. LTD

Toyo Suisan Kaisha Ltd.

Sanyo Foods Co. Ltd.

Nisshin Seifun Group Inc

Barilla Holding S.p.A.

Hagoromo Foods Corporation

Showa Sangyo Co.,ltd.

Flli De Cecco de Filippo Fara San Martino SpA

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Japan in the Global and Asia-Pacific Markets

Growth Analysis of Japan Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Japan Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Japan Pasta & Noodles Sector Snapshot

Market Size Analysis – Demand For Value For Money Products Cross

category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Noodles

Market Size Analysis – Category: Ambient Pasta

Segment Level Analysis (in Value Terms) Ambient Pasta

Segment Level Analysis (in Volume Terms) Ambient Pasta

Market Size Analysis – Category: Chilled Noodles

Market Size Analysis – Category: Chilled Pasta

Market Size Analysis – Category: Dried & Instant Noodles Segment

Level Analysis (in Value Terms) Dried & Instant Noodles Segment

Level Analysis (in Volume Terms) Dried & Instant Noodles

Market Size Analysis – Category: Dried Pasta

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison

Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Japan Risk Index (GCRI) 2020

Japan Risk Analysis

Compared to Global and Asia Pacific Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015-2025)

Cross-Category Comparison by Volume (2015-2025)

Per Capita Consumption (by Category), Japan Compared to Asia Pacific and Global Levels (in Kg), 2020

Ambient Pasta – Value Analysis by Segment, 2015-2025

Ambient Pasta – Volume Analysis by Segment, 2015-2025

Dried & Instant Noodles – Value Analysis by Segment, 2015-2025

Dried & Instant Noodles – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison – With H&W and Non H&W Claims, 2015 2020

Volume Analysis of Top 10 Cities by Category (Million Kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in Kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Pasta & Noodles Sales Distribution in Japan by Category (JPY Million), 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in Japan, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Japan, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of Japan in the Global and Asia-Pacific Pasta & Noodles Sector, 2020 2025

Japan Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison- Japan, Asia Pacific, and Global, 2015-2025

PCE Comparison – Japan, Asia Pacific, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Pasta & Noodles Sector, 2015-2025

Extent to Which Consumers are Trading Down in the Pasta & Noodles Sector

Cross- category Comparison Value Growth Analysis and Category Winners and Losers

Cross – category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Ambient Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried & Instant Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried Pasta Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Pasta & Noodles, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Category-wise Consolidation/Fragmentation (in Value Terms) Pasta & Noodles , 2020 Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015 2020

Key Pack Materials in the Japanese Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Japanese Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Japanese Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Japanese Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top 10 Cities (Million Kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (JPY Billion) and Annual Growth (%)

Nominal GDP (JPY Billion) and Annual Growth (%)

Consumer Price Inflation (%) Nominal Household Final Consumption Expenditure Growth (%) in JPY Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2020

Five Highest Risk Nations in GCRI Q4 2020

Japan Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

Frequently Asked Questions

The market size of the Japanese pasta & noodles market was valued at $7.2 billion in 2020.

The Japanese pasta & noodles market is expected to grow at a CAGR of more than 1% during 2021-2025.

The key categories in the Japanese pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.

The leading companies in the Japanese pasta & noodles market are Nissin Food Holdings Co LTD., Toyo Suisan Kaisha, Ltd., Sanyo Foods Co Ltd., Nisshin Seifun Co Ltd., and Barilla Holdings SpA.

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