Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027

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Japan Foodservice Market Report Overview

The Japan foodservice profit sector recorded sales of JPY19.2 trillion ($146.1 billion) in 2022 and is forecast to attain a CAGR of over 11% during 2022-2027. This growth can be attributed to the strong comeback of the Japanese tourism sector post the pandemic. Furthermore, factors such as the reopening of Japan’s borders for foreign visitors, easing of entry restrictions, and reinstating of visa exceptions in June 2022 also will lead to the market’s growth during the projected period.

Japan Foodservice Profit Sector Outlook 2022-2027, (JPY Trillion)
Japan Foodservice Profit Sector Outlook 2022-2027, (JPY Trillion)

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The Japan foodservice market research report offers an in-depth analysis of the key issues impacting the market and presents growth opportunities for the sector participants. The report evaluates the Japan foodservice market in terms of profit sector channels and cost sector channels for the next five years (2022-27). This report will act as a vital point of reference for business-critical decision-making among the foodservice operators or suppliers in Japan.

Market Size (2022) JPY19.2 trillion ($146.1 billion)
CAGR (2022-2027) >11%
Historical Period 2017-2022
Forecast Period 2022-2027
Key Profit Sector Channels ·       Full-Service Restaurant (FSR)

·       Quick-Service Restaurant (QSR)

·       Pub, Club & Bar

·       Retail

·       Accommodation

Key Outlet Type ·       Dine-in

·       Takeout

Key Owner Type ·       Independent Operators

·       Chain Operators

Key Cost Sector Channels ·       Military & Civil Defense

·       Healthcare

·       Education

·       Welfare & Services

·       Complimentary Services

Key Companies ·       McDonald’s

·       Zensho

·       Plenus

·       Starbucks

·       Komeda

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Japan Foodservice Market Trends

  • Health and Wellness: Japanese consumers are increasingly demanding food and drink items that positively impact their health and well-being because of the rising health consciousness.
  • Time Scarcity: Consumers cited alignment with their time and money constraints as an important choice influencing their food purchases. Operators need to appeal to these consumers with readily available and convenient on-the-go offerings.
  • Enjoyability and uniqueness: Consumers in Japan will prioritize unique products and services that offer them an enjoyable experience, with rising exposure to global cuisines and cultures.

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Japan Foodservice Market Segmentation by Profit Sector Channels

FSR was the largest profit sector channel in 2022 by value sales.

The key profit sector channels in the Japan foodservice market are  FSR; QSR; accommodation; leisure; pub, club & bar; and retaill among others. The FSR was the leading profit sector channel in 2022, followed by QSR and pub, club & bar. Affordability and the impact of food and drinks on health and well-being have grown to be considerable factors in the wake of the pandemic.

Fish & seafood and vegetables are popular ingredients in the FSR channel. Japanese (including sushi) was the most preferred cuisine type in Japan’s FSR channel in 2022, followed by Italian and pizza & pasta and Chinese. The introduction of budget-friendly options will also help operators boost their revenue. This will attract price-conscious consumers, as time and money constraints is a major influencing factor for frequent FSR consumers.

Japan Foodservice Market Analysis by Profit Sector Channels, 2022 (%)
Japan Foodservice Market Analysis by Profit Sector Channels, 2022 (%)

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Japan Foodservice Market Segmentation by Cost Sector Channels

The key cost sector channels in the Japan foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. In 2022, healthcare was the largest cost sector, followed by education, and welfare & services.

Japan Foodservice Market Analysis by Cost Sector Channels, 2022 (%)
Japan Foodservice Market Analysis by Cost Sector Channels, 2022 (%)

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Japan Foodservice Market – Competitive Landscape

McDonald’s was the largest QSR operator in Japan in 2022

The key foodservice companies in Japan are:

  • McDonald’s
  • Zensho
  • Plenus
  • Starbucks
  • Komeda

Japan Foodservice Market Analysis by Competitors
Japan Foodservice Market Analysis by Competitors

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Japan Foodservice Market – Latest Developments

  • In February 2022, McDonald’s Japan introduced a new Hitokuchi Churros with a molten chocolate filling in bite-size form. In October 2022, the company launched new products in its “rice burger” range. The rice burgers are claimed to be made from 100% domestically cooked rice, appealing to local consumers.
  • In July 2022, Plenus launched its New “Nori Bento” and “BIG Nori Bento (Neapolitan)”, which are 1.5 times larger than its previous versions. Hakata Mentaiko Nori Bento and Hakata Mentaiko Toku Nori Taru Bento were also released in the same month.

Segments Covered in the Report

Japan Foodservice Market Outlook by Profit Sector Channel (Value JPY Billion, 2017-2027)

  • Full-service Restaurants (FSR)
  • Quick-service Restaurants (QSR)
  • Pub, Club & Bar
  • Retail
  • Accommodation

Japan Foodservice Market Outlook by Cost Sector Channels (Value, JPY Billion, 2017-2027)

  • Military & Civil Defense
  • Healthcare
  • Education
  • Welfare & Services
  • Complimentary Services

Scope

The report includes:

  • Overview of Japan’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Japan foodservice market, including GDP per capita, consumer price index, population growth, and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Japan foodservice market, including the value of the market, number of transactions, number of outlets, and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Japan population.
  • Key players: Overview of market leaders within the four major channels, including business descriptions and number of outlets.

Reasons to Buy

  • Get specific forecasts of the foodservice market over the next five years will give readers the ability to make informed business decisions by identifying emerging/declining markets.
  • Understand the consumer segmentation that details the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar).

McDonald’s
Zensho
Plenus
Yoshinoya,Toridoll
Starbucks
Doutor Coffee
Tully’s Coffee
Komeda
Suntory (Pronto Café)

Table of Contents

Introduction

Report Guide

Executive Summary

Macroeconomic Context

Macroeconomic Overview

Trends Landscape

Profit Sector – Impact of COVID-19

Profit Sector Metrics

Key Metric Highlights

Value Share and Growth by Channel

Outlets and Transactions Growth by Channel

Operator Buying Volumes and Growth by Channel

Channel Historic and Future Growth Dynamics

Outlet-Type and Owner-Type Growth Dynamics

Quick-Service Restaurant (QSR)

Summary & Key Points

Metrics

Key Players

Who?

Why?

What?

Where?

What Next?

Full-Service Restaurant (FSR)

Summary & Key Points

Metrics

Who?

Why?

What?

Where?

What Next?

Coffee & Tea Shop

Summary & Key Points

Metrics

Key Players

Who?

Why?

What?

Where?

What Next?

Pub, Club & Bar

Summary & Key Points

Metrics

Who?

Why?

What?

Where?

What Next?

Contact Us

Frequently asked questions

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