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Ireland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

The baby food market in Ireland was valued at $68.5 million in 2020 and is forecasted to register a growth of more than 3% during the period 2021-2026. In 2019, both per capita expenditure and consumption on baby food in Ireland was higher than the global and regional levels. Baby milks accounted for the highest share of the overall baby food sector in value terms, in 2020, followed by baby meals, baby cereals, baby finger foods, and baby drinks.

Parents demand a greater diversity of baby foods to fit in with the ever-expanding choice available in adult foods. Manufacturers are providing more and more choices of milks and foods which claim to be organic, GM-free, or which are enhanced with added vitamins or special nutrients, to dispel any guilt parents may feel regarding their feeding choices. Food safety issues have also come to the forefront of parents’ thoughts when purchasing baby milks and meals.

Overview of the baby food market in Ireland

Overview of the baby food market in Ireland

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What are the market dynamics of the baby food market in Ireland?

The value of the Irish baby food sector contracted from 2014 to 2020, registering a negative growth rate. In volume terms, the sector is expected to rise slightly by 2026, registering a CAGR growth of more than 0.4% during 2021-2026. In 2020, Danone led the Irish baby food sector in both value and volume terms. Danone leads in the cereals, milks, and meals categories, while The Kraft Heinz Company dominates in the drinks and finger foods space.

Hypermarkets & supermarkets was the leading distribution channel in 2020, accounting for a value share of more than 80%. In 2020, hypermarkets & supermarkets was the leading distribution channel for milks and drinks. In terms of value sales in 2020, most imports of milks and cereals originated from the UK. The UK, France, and the Netherlands were the biggest suppliers of other baby foods, during the same period. Sweet meals was the most exported sub-category among other baby foods in 2020.

Baby food market in Western Europe, in 2020

In the Western European baby food sector, Ireland accounted for value share of more than 1% in 2019. Ireland ranks fifth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a value share of more than 90% in 2019. Per capita consumption of baby food in Ireland decreased slightly from 2014 to 2019, which was higher than the global level, but lower than the regional level. Per capita consumption of baby food in Ireland is anticipated to increase further in 2024.

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In the Western European baby food sector, Ireland accounted for value share of more than 1% in 2019. Ireland ranks fifth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a value share of more than 90% in 2019. Per capita consumption of baby food in Ireland decreased slightly from 2014 to 2019, which was higher than the global level, but lower than the regional level. Per capita consumption of baby food in Ireland is anticipated to increase further in 2024.

What are the category classifications in Ireland’s baby food market?

The baby food market in Ireland is classified into baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks. Baby milks was the largest category in 2020. The baby drinks segment is expected to register the fastest growth rate during the forecast period of 2021-2026.

Baby food market in Ireland, by category

Baby food market in Ireland, by category

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Who are the major players in Ireland’s baby food market?

In 2020, Danone Group led the baby food market of Ireland followed by, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group. The sector is likely to be dominated by the top three players, namely Danone Group, The Kraft Heinz Company, and Nestlé, accounting for more than 80% of overall sector value sales in 2020.

Baby food market in Ireland, by key players

Baby food market in Ireland, by key players

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Market report scope

Market size (Year – 2020)

$68.5 million
Growth rate CAGR of >3% from 2021 to 2026
Base year for estimation 2021
Segmentation by category Baby Milks, Baby Cereals & Dry Meals, Baby Meals, Baby Finger Foods, and Baby Drinks
Key players Danone Group, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group

The report provides an in-depth analysis of the following:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Danone Group

The Kraft Heinz Company

Nestlé

HiPP GmbH & Co. Vertrieb KG

The Hain Celestial Group Inc.

Hero Group

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of Ireland compared to other leading countries in the Western European market

PCC and PCE of Ireland compared to global and Western Europe markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Regulations

Overview

Ireland baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals & dry meals

Baby meals

Baby finger foods

Baby drinks

Production and trade

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

Ireland – macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

Ireland baby food – sector snapshot

Impact of COVID 19

Consumer attitude

Consumer survey insights: Ireland baby food products

Consumer survey insights: Ireland baby care and childcare products

Definitions

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population trends, 2007 2020

Births by age of mother, 2011 & 2017 2019

Number of women of childbearing age by age group, 2010, 2016 2020

Average age of mother by marital status, years, 2005, 2009 2016

Number of working women, 000’s, 2011 2019

Breastfeeding at first two nurse visits, 2014 2016

Mothers breastfeeding on discharge from hospital, 1999, 2004 2009, 2011 & 2015

Breastfeeding rates in three health boards, 1999

Leading categories (value) and (volume), 2020

Baby food: manufacturer shares, value & volume, %, 2014 2020

Baby food: manufacturer shares by category, %, 2020

Baby milks: SKUs by pack size, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2014 2020

Baby cereals: SKUs by pack size, 2021

Baby cereals: SKUs by pack type, 2021

Baby cereals: brand price positioning analysis, 2021

Baby cereals: manufacturer shares, value & volume, %, 2014 2020

Baby meals: SKUs by pack size, 2021

Baby meals: SKUs by pack type, 2021

Baby meals: brand price positioning analysis, 2021

Baby meals: manufacturer shares, value & volume, %, 2014 2020

Baby finger foods: SKUs by pack size, 2021

Baby finger foods: SKUs by pack type, 2021

Baby finger foods: brand price positioning analysis, 2021

Baby finger foods: manufacturer shares, value & volume, %, 2014 2020

Baby drinks: SKUs by pack size, 2021

Baby drinks: SKUs by pack type, 2021

Baby drinks: brand price positioning analysis, 2021

Baby drinks: manufacturer shares, value & volume, %, 2014 2020

Baby milks & cereals: trends in imports, 2013 2020

Imports of baby milks & cereals by country of origin, 2018 2020

Other baby food: trends in imports, 2013 2020

Imports of other baby food by country of origin, 2018 2020

Baby milks & cereals: trends in exports, 2013 2020

Exports of baby milks & cereals by country of origin, 2018 2020

Other baby food: trends in exports, 2013 2020

Exports of other baby food by country of origin, 2018 2020

Change in distribution share, 2014 2020

Baby food: sales by outlet type, % value, 2014 2020

Baby food: sales by type of food & outlet type, % value, 2020

Birth & population projections, 2014 2026

Leading categories (value), 2020

Baby food: category growth, 2020 2026

Definitions category

Definitions terminology

Baby population, number of babies, 2014 2026

Baby food: market value, current prices, 2014 2020

Baby food: market value, constant prices, 2014 2020

Baby food: market value, $ million, 2014 2020

Baby food: market volume, million kg, 2014 2020

Baby food: per capita expenditure, current prices, 2014 2020

Baby food: per capita expenditure, constant prices, 2014 2020

Baby food: per capita expenditure, $, 2014 2020

Baby food: per capita consumption, kg, 2014 2020

Baby milks: category trends, 2014 2020

Baby milks: category segmentation, value & volume, 2014 2020

Baby milks: brand price analysis, 2021

Baby cereals & dry meals: category trends, 2014 2020

Baby meals: category trends, 2014 2020

Baby drinks: category trends, 2014 2020

Finger foods: category trends, 2014 2020

Baby food: market value forecasts, current prices, 2020 2026

Baby food: market value forecasts, constant prices, 2020 2026

Baby food: market value forecasts, $ million, 2020 2026

Baby food: market volume forecasts, million kg, 2020 2026

Baby food: per capita expenditure, current prices, 2020 2026

Baby food: per capita expenditure, constant prices, 2020 2026

Baby food: per capita expenditure, $, 2020 2026

Baby food: per capita consumption, kg, 2020 2026

SKUs allocation by product type

List of Figures

List of Figures

Value and volume share of Ireland in the global and Western Europe baby food sector, 2019 2024

Ireland compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Ireland, Western Europe, and global, 2014 2024

PCE comparison Ireland, Western Europe, and global, 2014 2024

Baby food: sector size (value), 2014 2020

Baby food: sector size (volume), 2014 2020

Market size and growth analysis by value and volume, baby food sector, 2014 2026

Baby food: manufacturer shares, value %, 2020

Baby food: manufacturer shares, volume %, 2020

Baby food: manufacturer shares by category, %, 2020

Market size and growth analysis by value and volume, baby milks category, 2014 2026

Consumer survey insights: Ireland baby milk products

Baby milks: per capita expenditure & consumption, 2014 2020

Baby milks: per capita expenditure & consumption by age group, 2014 2020

Baby milks: segmentation, value, and volume, 2014 2020

Leading companies (in value and volume terms) in the baby milks category, 2020

Market size and growth analysis by value and volume, baby cereals category, 2014 2026

Baby cereals & dry meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby cereals category, 2020

Market size and growth analysis by value and volume, baby wet meals category, 2014 2026

Baby meals: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby wet meals category, 2020

Market size and growth analysis by value and volume, baby finger foods category, 2014 2026

Baby finger foods: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby finger foods category, 2020

Market size and growth analysis by value and volume, baby drinks category, 2014 2026

Baby drinks: per capita expenditure & consumption, 2014 2020

Leading companies (in value and volume terms) in the baby drinks category, 2020

Share of key distribution channels (in value terms) baby food, 2020

Key distribution channel share by category (in value terms), 2020

GDP at current prices (EUR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate

Live births

Baby population

TOTAL population

Crude birth rate

Sector forecast (value) & (volume)

Per capita expenditure, 2019

Per capita consumption, 2019

Consumer survey insights: Ireland baby food

Consumer survey insights: Ireland baby care and childcare products

Frequently Asked Questions

Ireland’s baby food market was valued at $68.5 million in 2020.

Ireland’s baby food market is forecasted to register a growth of more than 3% during the period 2021-2026.

Key categories in Ireland’s baby food market include baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks.

In 2020, Danone Group led the baby food market of Ireland followed by, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group.

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