Ireland Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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Ireland Baby Food Market Report Overview

The Ireland baby food market size was EUR65.7 million ($69.2 million) in 2022. The market is expected to achieve a CAGR of more than 8% during 2022-2028.

Ireland Baby Food Market Outlook, 2022-2028 (EUR Million)

Ireland Baby Food Market Outlook, 2022-2028 (EUR Million)

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The Ireland Baby Food market research report provides extensive and highly detailed current and future market trends in the Ireland market. The report also includes all the categories and sub-categories within the baby food market, the channels used for selling and purchasing the products, and the leading manufacturers associated with the industry.

Market Size (2022) EUR65.7 Million ($69.2 Million)
CAGR (2022-2028) >8%
Historical Period 2009-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Wet Meals & Other

·        Baby Cereals & Dry Meals

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

·        E-Retailers

Leading Manufacturers ·        Danone Group

·        Nestlé

·        The Hain Celestial Group

·        The Kraft Heinz Company

·        HiPP

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Ireland Baby Food Market Segmentation by Categories

The baby milk category led the market in 2022.

The key categories in the Ireland baby food market are baby milks, baby wet meals & others, baby cereals & dry meals, baby drinks, and baby finger food. The baby milk category can be further divided into special formula, growing-up milk, follow-on milk, and first-stage milk. Baby milk is usually sold in cans, tubs, or boxes. The presence of premium milk products and organic milk is increasing in the industry.

Ireland Baby Food Market Analysis by Categories, 2022 (%)

Ireland Baby Food Market Analysis by Categories, 2022 (%)

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Ireland Baby Food Market Segmentation by Distribution Channels

Hypermarkets and supermarkets was the leading distribution channel in the Ireland baby food market in 2022.

The key distribution channels in the Ireland baby food market are hypermarkets and supermarkets, drugstores & pharmacies, convenience stores, and e-retailers. Hypermarkets & supermarkets accounted for above 79% of overall value sales. Convenience stores was the second-largest distribution channel that year.

Ireland Baby Food Market Analysis by Distribution Channels, 2022 (%)

Ireland Baby Food Market Analysis by Distribution Channels, 2022 (%)

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Ireland Baby Food Market - Competitive Landscape

In 2022, Danone Group led the Ireland baby food market in value terms.

Some of the leading manufacturers in the Ireland baby food market are:

  • Danone Group
  • Nestlé
  • The Hain Celestial Group
  • The Kraft Heinz Company
  • HiPP

Ireland Baby Food Market Analysis, by Manufacturers, 2022 (%)

Ireland Baby Food Market Analysis, by Manufacturers, 2022 (%)

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Segments Covered in the Report

Ireland Baby Food Categories Outlook (Value, EUR Million, 2009-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Finger Food
  • Baby Drinks

Ireland Baby Food Distribution Channel Outlook (Value, EUR Million, 2009-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work, and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Danone
The Kraft Heinz Company
Nestlé
The Hain Celestial Group
HiPP

Table of Contents

  • 1. Executive Summary
  • 2. Part 1: Market Environment

    • 2.1. Value and Volume Growth Analysis by Region
    • 2.2. Growth Analysis of Australia and Other Leading Countries in Asia-Pacific
    • 2.3. PCC and PCE of Australia Compared with Global and Asia-Pacific Markets

  • 3. Part 2: Background

    • 3.1. Births
    • 3.2. The Consumer
    • 3.3. Sociodemographic Trends
    • 3.4. Working Women
    • 3.5. Breastfeeding Trends
    • 3.6. Regulations

  • 4. Part 3: Overview

    • 4.1. Australia Baby Food Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Manufacturer Shares

  • 5. Part 4: Category Analysis

    • 5.1. Baby Milks
    • 5.2. Baby Cereals & Dry Meals
    • 5.3. Baby Wet Meals & Other
    • 5.4. Baby Finger Food
    • 5.5. Baby Drinks

  • 6. Part 5: Production and Trade

    • 6.1. Imports
    • 6.2. Exports

  • 7. Part 6: Distribution

    • 7.1. Channel Share Analysis
    • 7.2. Baby Food Retailing

  • 8. Part 7: Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Part 8: Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Part 9: Definitions
  • 11. Part 10: Appendix
  • 12. Methodology
  • 13. About GlobalData

Table

Birth & population trends, 2008-28

Live births by region, 2014-22

Live births by age of mother, 2011-22

Number of women of childbearing age by age group, 2010 and 2016-22

Average age of mother by marital status, years, 2005 and 2009-16

Births within and outside marriage 2014-21

Female employment trends, 2011-22

Mothers breastfeeding on discharge from hospital, 1999, 2004-09, 2011, and 2015

Breastfeeding at first two nurse visits, 2014-2016

Breastfeeding rates in three health boards, 1999

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume, %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer shares, value & volume, %, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2014-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Ireland’s value and volume shares in the global and Western Europe baby food sectors, 2022-27

Ireland compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison- Ireland, Western Europe, and global, 2017-27

PCE* comparison- Ireland, Western Europe, and global, 2017-27

Ireland: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Ireland: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Ireland: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby drinks: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (EUR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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