The baby food market in Ireland was valued at $68.5 million in 2020 and is forecasted to register a growth of more than 3% during the period 2021-2026. In 2019, both per capita expenditure and consumption on baby food in Ireland was higher than the global and regional levels. Baby milks accounted for the highest share of the overall baby food sector in value terms, in 2020, followed by baby meals, baby cereals, baby finger foods, and baby drinks.
Parents demand a greater diversity of baby foods to fit in with the ever-expanding choice available in adult foods. Manufacturers are providing more and more choices of milks and foods which claim to be organic, GM-free, or which are enhanced with added vitamins or special nutrients, to dispel any guilt parents may feel regarding their feeding choices. Food safety issues have also come to the forefront of parents’ thoughts when purchasing baby milks and meals.
Overview of the baby food market in Ireland
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What are the market dynamics of the baby food market in Ireland?
The value of the Irish baby food sector contracted from 2014 to 2020, registering a negative growth rate. In volume terms, the sector is expected to rise slightly by 2026, registering a CAGR growth of more than 0.4% during 2021-2026. In 2020, Danone led the Irish baby food sector in both value and volume terms. Danone leads in the cereals, milks, and meals categories, while The Kraft Heinz Company dominates in the drinks and finger foods space.
Hypermarkets & supermarkets was the leading distribution channel in 2020, accounting for a value share of more than 80%. In 2020, hypermarkets & supermarkets was the leading distribution channel for milks and drinks. In terms of value sales in 2020, most imports of milks and cereals originated from the UK. The UK, France, and the Netherlands were the biggest suppliers of other baby foods, during the same period. Sweet meals was the most exported sub-category among other baby foods in 2020.
Baby food market in Western Europe, in 2020
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In the Western European baby food sector, Ireland accounted for value share of more than 1% in 2019. Ireland ranks fifth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a value share of more than 90% in 2019. Per capita consumption of baby food in Ireland decreased slightly from 2014 to 2019, which was higher than the global level, but lower than the regional level. Per capita consumption of baby food in Ireland is anticipated to increase further in 2024.
What are the category classifications in Ireland’s baby food market?
The baby food market in Ireland is classified into baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks. Baby milks was the largest category in 2020. The baby drinks segment is expected to register the fastest growth rate during the forecast period of 2021-2026.
Baby food market in Ireland, by category
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Who are the major players in Ireland’s baby food market?
In 2020, Danone Group led the baby food market of Ireland followed by, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group. The sector is likely to be dominated by the top three players, namely Danone Group, The Kraft Heinz Company, and Nestlé, accounting for more than 80% of overall sector value sales in 2020.
Baby food market in Ireland, by key players
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Market report scope
|
Market size (Year – 2020) |
$68.5 million |
| Growth rate | CAGR of >3% from 2021 to 2026 |
| Base year for estimation | 2021 |
| Segmentation by category | Baby Milks, Baby Cereals & Dry Meals, Baby Meals, Baby Finger Foods, and Baby Drinks |
| Key players | Danone Group, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group |
The report provides an in-depth analysis of the following:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
Ireland’s baby food market was valued at $68.5 million in 2020.
Ireland’s baby food market is forecasted to register a growth of more than 3% during the period 2021-2026.
Key categories in Ireland’s baby food market include baby milks, baby cereals & dry meals, baby meals, baby finger foods, and baby drinks.
In 2020, Danone Group led the baby food market of Ireland followed by, The Kraft Heinz Company, Nestlé, HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and Hero Group.
