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Indonesia Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The meat market in Indonesia was valued at $3,415.4 million in 2020 and is projected to register a growth of more than 4% during the forecast period 2021 to 2025. Per capita consumption and per capita expenditure of meat was lower in Indonesia than at the global and regional level in 2020. Fresh meat (counter) was the largest category in 2020, followed by chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, frozen meat, ambient meat, cooked meats – counter, and cooked meats – packaged. The cooked meats – counter category is forecast to register the fastest volume growth at a CAGR of more than 3% during 2020-2025, followed by chilled raw packaged meat – processed with a CAGR of more than 2%.

Overview of the meat market in Indonesia

Overview of the meat market in Indonesia

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What are the market dynamics in the meat market in Indonesia?

Jakarta emerged as the largest meat market in Indonesia, followed by Bekasi and Surabaya. The meat market in Pekan Baru recorded the fastest growth with a CAGR of more than 2%, during 2015-2020 while Jember recorded the slowest growth during the same period.

Meat market in the Asia-Pacific, in 2020

Meat market in the Asia-Pacific, in 2020

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Indonesia has been accounted for a value and volume share of 0.6% and 1.4%, respectively, in the Asia-Pacific meat sector in 2020. The country is expected to register overall value growth of more than 17% during 2020-2025. Indonesia ranks second in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for more than 5% share in 2020.

In Indonesia, the consumption of meat is higher among males than females. Flexible packaging is the most used pack material in the Indonesian meat sector, followed by rigid plastics and rigid metal respectively. Hypermarkets & supermarkets was the largest distribution channel in the Indonesian meat sector followed by food & drinks specialists and convenience stores respectively.

What are the category classifications in the Indonesian meat market?

Fresh meat (counter) was the leading category in volume terms across the top cities in the Indonesian meat sector in 2020. Fresh meat (counter) was the largest category in 2020, while the cooked meat-counter category is forecast to register the fastest value growth at a CAGR of more than 5% during 2020-2025. The chilled raw packaged meat – processed category is expected to gain maximum market share in value terms during 2020-2025.

Meat market in Indonesia, by category

Meat market in Indonesia, by category

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Who are the major players in the Indonesian meat market?

The major players in the Indonesian meat market are So Good, Sozzis, Kanzler-Cimory Indonesia, PT. San Miguel Pure Foods Indonesia and PT Charoen PokPhand Indonesia, Tbk. The top three companies in the Indonesian meat sector are So Good, Sozzis, and Kanzler-Cimory Indonesia. So Good has been accounted for a value share of more than 2% in 2020.

Indonesian meat market, by key players

Indonesian meat market, by key players

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Market report scope

Market size (Year – 2020)

$3,415.4 million
Growth rate CAGR of >4% from 2021 to 2025
The base year for estimation 2020
Forecast Period 2021 – 2025
Segmentation by category Ambient meat, Chilled raw packaged meat – processed, Chilled raw packaged meat – whole cuts, cooked meats – counter, Cooked meats – packaged, Fresh meat (counter), and Frozen meat
Key players So Good, Sozzis, Kanzler-Cimory Indonesia, PT. San Miguel Pure Foods Indonesia and PT Charoen PokPhand Indonesia, Tbk

Scope

The report provides an in-depth analysis of the following:

  • Per capita consumption and per capita expenditure of meat were lower in Indonesia than at both the global and regional levels in 2020.
  • Indonesian consumers prefer value for money products in the meat sector.
  • The per capita consumption of fresh meat (counter) was higher than other meat categories in Indonesia in 2020.
  • Private labels are growing at a higher CAGR than brands in the Indonesian meat sector.
  • Fresh meat (counter) was the most consumed category across leading cities in Indonesia.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Key Players

So Good

Sozzis

Kanzler-Cimory Indonesia

PT. San Miguel Pure Foods Indonesia

PT. Charoen Pokphand Indonesia Tbk.

Pt. Eloda Mitra

Shanghai Maling Food Co.,Ltd.

PT Sentra Food Indonesia

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Indonesia in the Global and Asia-Pacific Markets

Growth Analysis of Indonesia Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Indonesia Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Indonesia Meat Sector Snapshot

Market Size Analysis – Demand For Value For Money Products

Cross – category Comparison Value Growth Analysis and Category Winners and Losers

Cross – category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Meat

Segment – Level Analysis (in Value Terms) Ambient Meat

Segment – Level Analysis (in Volume Terms) Ambient Meat

Market Size Analysis – Category: Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Processed

Market Size Analysis – Category: Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Whole Cuts

Market Size Analysis – Category: Cooked Meats Counter

Market Size Analysis – Category: Cooked Meats Packaged

Segment – Level Analysis (in Value Terms) Cooked Meats Packaged

Segment – Level Analysis (in Volume Terms) Cooked Meats Packaged

Market Size Analysis – Category: Fresh Meat (Counter)

Segment – Level Analysis (in Value Terms) Fresh Meat (Counter)

Segment – Level Analysis (in Volume Terms) Fresh Meat (Counter)

Market Size Analysis – Category: Frozen Meat

Segment – Level Analysis (in Value Terms) Frozen Meat

Segment – Level Analysis (in Volume Terms) Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Eight Cities

Market Size Analysis of Top Eight Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Indonesia Risk Index (GCRI) 2020

Indonesia Risk Analysis

Compared to Global and Asia Pacific Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015 2025)

Cross-Category Comparison by Volume (2015 2025)

Per Capita Consumption (by Category), Indonesia Compared to Asia Pacific and Global Levels (in kg), 2020

Ambient Meat – Value Analysis by Segment, 2015 2025

Ambient Meat – Volume Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Processed Value Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Processed Volume Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Whole Cuts Value Analysis by Segment, 2015 2025

Chilled Raw Packaged Meat – Whole Cuts Volume Analysis by Segment, 2015 2025

Cooked Meats – Packaged Value Analysis by Segment, 2015 2025

Cooked Meats – Packaged Processed Volume Analysis by Segment, 2015 2025

Fresh Meat (Counter) – Value Analysis by Segment, 2015 2025

Fresh Meat (Counter) – Volume Analysis by Segment, 2015 2025

Frozen Meat – Value Analysis by Segment, 2015 2025

Frozen Meat – Volume Analysis by Segment, 2015 2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Volume Analysis of Top Eight Cities by Category (Million kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Meat Sales Distribution in Indonesia by Category (IDR Million), 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015 2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015- 2025

List of Figures

List of Figures

Value and Volume Share of Indonesia in the Global and Asia-Pacific Meat Sector, 2020 2025

Indonesia Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Indonesia, Asia Pacific, and Global, 2015 2025

PCE Comparison – Indonesia, Asia Pacific, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025

Extent to Which Consumers are Trading Up in the Meat Sector

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Processed Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Whole Cuts Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Counter Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Packaged Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Meat, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Meat Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) Meat , 2020 Key Pack Materials in the Indonesian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015 2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Indonesian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Indonesian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015 2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Indonesian Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top Eight Cities (Million kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (IDR Billion) and Annual Growth (%)

Nominal GDP (IDR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in IDR Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2020

Five Highest Risk Nations in GCRI Q4 2020

Indonesia Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

Frequently Asked Questions

The market size of the Indonesian meat market was valued at $3,415.4 million in 2020.

Indonesia’s meat market is expected to grow at a CAGR of more than 4% from 2021 to 2025.

The key categories in the Indonesian meat market include ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat.

The key players in the Indonesian meat market are So Good, Sozzis, Kanzler-Cimory Indonesia, PT. San Miguel Pure Foods Indonesia, and PT Charoen PokPhand Indonesia, Tbk.

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