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Indonesia Baby Food – Market Assessment and Forecasts to 2027

The Indonesia baby food market was valued at IDR33,554.7 billion in 2021. The market is expected to grow at a CAGR of more than 2% during the forecast period. The Indonesia baby food market report provides extensive and highly detailed current and future market trends in the Indonesian baby food market.

Indonesia baby food market outlook

Indonesia baby food market outlook

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Which are the key categories in Indonesia baby food market?

The key categories in Indonesia baby food market are milks, cereals, meals & other, finger food, and drinks. Milk was the largest segment in Indonesia baby food market in 2021.

Indonesia baby food market, by categories

Indonesia baby food market, by categories

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Which are the key distribution channels in Indonesia baby food market?

The key distribution channels in Indonesia baby food market are hypermarkets & supermarkets, convenience stores, drug stores & pharmacies, and e-retailers. Hypermarkets & supermarkets was the sector’s leading distribution channel in 2021.

Indonesia baby food market, by distribution channels

Indonesia baby food market, by distribution channels

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Which are the key companies in the Indonesia baby food market?

The key companies in Indonesia baby food market are Nestlé, Danone Group, Royal FrieslandCampina N.V., and Kalbe International.

Indonesia baby food market, by key companies

Indonesia baby food market, by key companies

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Market overview

Market size 2021 IDR33,554.7 billion
CAGR >2%
Forecast period 2021-2027
Key categories Milks, Cereals, Meals & Other, Finger Food, and Drinks
Key distribution channels Hypermarkets & Supermarkets, Convenience Stores, Drug Stores & Pharmacies, and E-Retailers
Key companies Abbott, Danone, FrieslandCampina, Heinz, Mead Johnson (Reckitt Benckiser), and Nestlé

Scope

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Nestlé

Danone Group

Kalbe International

Table of Contents

Table of Contents

Introduction

Executive Summary

Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Indonesia Compared to Other Leading Countries in the Asia Pacific Market

PCC and PCE of Indonesia Compared to Global and Asia Pacific Markets

Background

Births

The Consumer

Socio Demographic Trends

Working Women

Breastfeeding Trends – Promotion

Breastfeeding Trends – Prevalence

Breastfeeding Trends – Duration

Regulations

Overview

Indonesia Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Category Analysis

Baby Milks

Baby Cereals

Baby Meals & Other

Baby Finger Food

Production and Trade

Imports

Exports

Distribution

Channel Share Analysis

Baby Food Retailing

Economic Background

GDP Growth and Inflation

Indonesia Macroeconomic Analysis

Prospects and Forecasts

Population Growth

Birth & Population Projections

Indonesia Baby Food Sector Snapshot

Impact of COVID 19

Consumer Attitude

Consumer Survey Insights: Indonesia Baby Food Products

Consumer Survey Insights: Indonesia Baby Care and Childcare Products

Definitions

Appendix

Summary Methodology

About Globaldata

List of Tables

List of Tables

Birth & population trends, 2008-2021 f

Population & fertility rate by province, 2017 & 2020

Selected socio economic indicators, 2012, 2016-2020

Major cities and population, 2018

Population by province, 2020

Number of women of childbearing age by age group, 2010, 2017-2020

Female employment trends, 2012-2020

Women in employment by age group, 2017 & 2018

Baby food manufacturers’ compliance ratings, 2016

Breastfeeding rates, 2007, 2012 & 2017

Infant feeding patterns, %, 2007, 2012 & 2017

Type of food eaten by babies, 2002 & 2007

Consumption of infant formula by age of baby, 2012 & 2017

Breastfeeding duration by socio economic status, 2012 & 2017

Leading categories (value), 2021

Leading categories (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-2021

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-2021

Baby cereals: SKUs by pack size, 2021

Baby cereals: SKUs by pack type, 2021

Baby cereals: brand price positioning analysis, 2021

Baby cereals: manufacturer shares, value & volume, %, 2015-2021

Baby meals & other: SKUs by pack size, 2021

Baby meals & other: SKUs by pack type, 2021

Baby meals & other: brand price positioning analysis, 2021

Baby meals & other: manufacturer shares, value & volume, %, 2015-2021

Baby finger food: SKUs by pack size, 2021

Baby finger food: SKUs by pack type, 2021

Baby finger food: brand price positioning analysis, 2021

Baby finger food: manufacturer shares, value & volume, %, 2015-2021

Baby milks & cereals: trends in imports, 2014-2020

Imports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in imports, 2014-2020

Imports of other baby food by country of origin, 2018-2020

Baby milks & cereals: trends in exports, 2014-2020

Exports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in exports, 2014-2020

Exports of other baby food by country of origin, 2018-2020

Change in distribution share, 2015-2021

Baby food: sales by outlet type, % value, 2015-2021

Baby food: sales by type of food & outlet type, % value, 2021

Birth & population projections, 2013-2027

Leading categories (value), 2021

Baby food: category growth, 2021-2027

Definitions category

Definitions terminology

Baby population, number of babies (’000), 2009-2027

Baby food: market value, current prices, 2015-2021

Baby food: market value, constant prices, 2015-2021

Baby food: market value, $ million, 2015-2021

Baby food: market volume, million kg, 2015-2021

Baby food: per capita expenditure, current prices, 2015-2021

Baby food: per capita expenditure, constant prices, 2015-2021

Baby food: per capita expenditure, $, 2015-2021

Baby food: per capita consumption, kg, 2015-2021

Baby milks: category trends, 2015-2021

Baby milks: category segmentation, value & volume, 2015-2021

Baby milks: brand price analysis, 2021

Baby cereals: category trends, 2015-2021

Baby meals & other: category trends, 2015-2021

Baby finger food: category trends, 2015-2021

Baby drinks: category trends, 2015-2021

Baby food: market value forecasts, current prices, 2021-2027

Baby food: market value forecasts, constant prices, 2021-2027

Baby food: market value forecasts, $ million, 2021-2027

Baby food: market volume forecasts, million kg, 2021-2027

Baby food: per capita expenditure, current prices, 2021-2027

Baby food: per capita expenditure, constant prices, 2021-2027

Baby food: per capita expenditure, $, 2021-2027

Baby food: per capita consumption, kg, 2021-2027

SKUs allocation by product type

List of Figures

List of Figures

Value and volume share of Indonesia in the global and Asia Pacific baby food sector, 2021-2026

Indonesia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Indonesia, Asia Pacific and global, 2016-2026

PCE comparison Indonesia, Asia Pacific and global, 2016-2026

Baby food: sector size (value), 2015-2021

Baby food: sector size (volume), 2015-2021

Market size and growth analysis by value and volume, baby food sector, 2015-2027

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, %, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-2027

Consumer survey insights: Indonesia baby milk products

Baby milks: per capita expenditure & consumption, 2015-2021

Baby milks: per capita expenditure & consumption by age group, 2015-2021

Baby milks: segmentation, value, and volume, 2015-2021

Leading companies (in value and volume terms) in the baby milks category, 2021

Market size and growth analysis by value and volume, baby cereals category, 2015-2027

Baby cereals: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby cereals category, 2021

Market size and growth analysis by value and volume, baby meals & other category, 2015-2027

Baby meals & other: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby meals & other category, 2021

Market size and growth analysis by value and volume, baby finger food category, 2015-2027

Baby finger food: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby finger food category, 2021

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (IDR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Live births (’000)

Baby population (% of babies aged up to three years old)

Total population (million)

Crude birth rate

Sector forecast (value) & (volume), 2021-2027

Per capita expenditure, 2021

Per capita consumption, 2021

Consumer survey insights: Indonesia baby food

Consumer survey insights: Indonesia baby care and childcare products

Frequently Asked Questions

The baby food market size in Indonesia was valued at IDR33,554.7 billion in the year 2021.

 

 

 

The baby food market in Indonesia is expected to grow at a CAGR of more than 2% during the forecast period.

Milks, cereals, meals & other, finger food, and drinks are the key categories in the Indonesian baby food market.

Hypermarkets & supermarkets, convenience stores, drug stores & pharmacies, and e-retailers are the key distribution channels in the Indonesian baby food market.

Abbott, Danone, FrieslandCampina, Heinz, Mead Johnson (Reckitt Benckiser), and Nestlé are the key baby food companies in Indonesia.

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