Indonesia Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028
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Indonesia Baby Food Market Report Overview
The Indonesian baby food market sales were IDR36.2 trillion in 2022. The baby food market in Indonesia will grow at a CAGR of more than 5% during 2022-2028. The Indonesia baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Indonesia Baby Food Market Outlook 2016-2028 (IDR Trillion)
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The Indonesian baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Indonesia from 2016 to 2028.
Market Size (2022) | IDR36.2 trillion |
CAGR (2022-2028) | >5% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2028 |
Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food |
Key Distribution Channels | · Hypermarkets and Supermarkets
· Convenience Stores · Drugstores & Pharmacies · E-Retailers · Others |
Leading Manufacturers | · Nestlé
· Danone · Kalbe International · Royal FrieslandCampina · Mead Johnson (Reckitt Benckiser) |
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Indonesia Baby Food Market Trends
The majority of Indonesia’s population lived in urban areas in 2020. However, over 20% of medium-income consumers in Indonesia claimed to have switched to economic alternatives in a bid to save money. The rising cost of living has encouraged many working mothers to monitor their expenditure on baby food products. For Indonesian consumers, affordability is considered the most essential factor when purchasing products. Convenience and natural claims are also very appealing to Indonesian consumers. As a result, baby food manufacturers should focus on introducing user-friendly natural products to strengthen their market position.
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Indonesia Baby Food Market Segmentation by Categories
The baby milk category garnered the highest baby food sales in 2022
The key categories in the Indonesia baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
Growing-up milk, follow-on milk, and first-stage milk among others are the main segments of baby milk category. Growing-up milks segment accounted for most of the category’s value and volume sales in 2022. Families find growing-up milk more affordable compared to other available alternatives.
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Segments Covered in the Report
Indonesia Baby Food Categories Outlook (Value, IDR Trillion, 2016-2028)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
Indonesia Baby Food Distribution Outlook (Value, IDR Trillion, 2016-2028)
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
Indonesia Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets dominated the baby food sales in 2022
The key distribution channels in the Indonesia baby food market are:
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
- Others
Convenience stores and drugstores & pharmacies followed the lead and emerged as the other mostly preferred distribution channels opted for baby food sales in 2022.
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Indonesia Baby Food Market - Competitive Landscape
Nestlé gained the highest Indonesian baby food market value and volume in 2022
The Indonesia baby food companies in Indonesia are:
- Nestlé
- Danone
- Kalbe International
- Royal FrieslandCampina
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- Indofood CBP Sukses Makmur
Cerelac, Dancow, NAN, and Lactogen were a few of the leading brands marketed by Nestlé in 2022. Danone and Kalbe International emerged as the other popular baby food companies operating in Indonesia with a wide range of brand offerings.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Danone
Kalbe International
Royal FrieslandCampina
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
PT. Indofood CBP Sukses Makmur
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Indonesia baby food market size in 2022?
The baby food market size in Indonesia was IDR36.2 trillion in 2022.
-
What is the Indonesia baby food market growth rate from 2022-2028?
The baby food market in Indonesia will garner a CAGR of more than 5% during 2022-2028.
-
Which was the leading category in the Indonesian baby food market in 2022?
The baby milk was the leading Indonesian baby food market category in 2022.
-
Which was the dominant distribution channel of the Indonesian baby food market in 2022?
The hypermarkets & supermarkets was the dominant distribution channel of the Indonesian baby food market in 2022.
-
Which are the leading Indonesia baby food manufacturers?
The leading manufacturers in the Indonesia baby food market are Nestlé, Danone, Kalbe International, Royal FrieslandCampina, and Mead Johnson (Reckitt Benckiser) among others.
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