Indonesia Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028

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Indonesia Baby Food Market Report Overview

The Indonesian baby food market sales were IDR36.2 trillion in 2022. The baby food market in Indonesia will grow at a CAGR of more than 5% during 2022-2028. The Indonesia baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Indonesia Baby Food Market Outlook 2016-2028 (IDR Trillion)

Indonesia Baby Food Market Outlook 2016-2028 (IDR Trillion)

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The Indonesian baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Indonesia from 2016 to 2028.

Market Size (2022) IDR36.2 trillion
CAGR (2022-2028) >5%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Finger Food

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Convenience Stores

·        Drugstores & Pharmacies

·        E-Retailers

·        Others

Leading Manufacturers ·        Nestlé

·        Danone

·        Kalbe International

·        Royal FrieslandCampina

·        Mead Johnson (Reckitt Benckiser)

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Indonesia Baby Food Market Trends

The majority of Indonesia’s population lived in urban areas in 2020. However, over 20% of medium-income consumers in Indonesia claimed to have switched to economic alternatives in a bid to save money. The rising cost of living has encouraged many working mothers to monitor their expenditure on baby food products. For Indonesian consumers, affordability is considered the most essential factor when purchasing products. Convenience and natural claims are also very appealing to Indonesian consumers. As a result, baby food manufacturers should focus on introducing user-friendly natural products to strengthen their market position.

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Indonesia Baby Food Market Segmentation by Categories

The baby milk category garnered the highest baby food sales in 2022

The baby milk category garnered the highest baby food sales in 2022

The key categories in the Indonesia baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food

Growing-up milk, follow-on milk, and first-stage milk among others are the main segments of baby milk category. Growing-up milks segment accounted for most of the category’s value and volume sales in 2022. Families find growing-up milk more affordable compared to other available alternatives.

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Segments Covered in the Report

Indonesia Baby Food Categories Outlook (Value, IDR Trillion, 2016-2028)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food

Indonesia Baby Food Distribution Outlook (Value, IDR Trillion, 2016-2028)

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • E-Retailers

Indonesia Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets dominated the baby food sales in 2022

Hypermarkets & supermarkets dominated the baby food sales in 2022

The key distribution channels in the Indonesia baby food market are:

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • E-Retailers
  • Others

Convenience stores and drugstores & pharmacies followed the lead and emerged as the other mostly preferred distribution channels opted for baby food sales in 2022.

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Indonesia Baby Food Market - Competitive Landscape

Nestlé gained the highest Indonesian baby food market value and volume in 2022

Nestlé gained the highest Indonesian baby food market value and volume in 2022

The Indonesia baby food companies in Indonesia are:

  • Nestlé
  • Danone
  • Kalbe International
  • Royal FrieslandCampina
  • Mead Johnson (Reckitt Benckiser)
  • Abbott Laboratories
  • Indofood CBP Sukses Makmur

Cerelac, Dancow, NAN, and Lactogen were a few of the leading brands marketed by Nestlé in 2022. Danone and Kalbe International emerged as the other popular baby food companies operating in Indonesia with a wide range of brand offerings.

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Scope

  This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone
Kalbe International
Royal FrieslandCampina
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
PT. Indofood CBP Sukses Makmur

Table of Contents

  • 1. Introduction
  • 2. Executive Summary
  • 3. Market Environment

    • 3.1. Value and Volume Growth Analysis by Region
    • 3.2. Growth Analysis of Indonesia Compared with Other Leading Countries in Asia-Pacific
    • 3.3. PCC and PCE of Indonesia Compared with Global and Asia-Pacific Markets

  • 4. Background

    • 4.1. Births
    • 4.2. The Consumer
    • 4.3. Sociodemographic Trends
    • 4.4. Working Women
    • 4.5. Breastfeeding Trends
    • 4.6. Regulations

  • 5. Overview

    • 5.1. Indonesia Baby Food Sector Snapshot
    • 5.2. Market Size Analysis
    • 5.3. Manufacturer Shares

  • 6. Category Analysis

    • 6.1. Baby Milks
    • 6.2. Baby Cereals & Dry Meals
    • 6.3. Baby Wet Meals & Other
    • 6.4. Baby Finger Food

  • 7. Production and Trade

    • 7.1. Imports
    • 7.2. Exports

  • 8. Distribution

    • 8.1. Channel Share Analysis
    • 8.2. Baby Food Retailing

  • 9. Economic Background

    • 9.1. GDP Growth and Inflation

  • 10. Prospects and Forecasts

    • 10.1. Future Trends

  • 11. Definitions
  • 12. Appendix
  • 13. Methodology
  • 14. About GlobalData

Table

Birth & population trends, 2008-28

Birth, population, and fertility rate by province, 2017, 2020, and 2021

Selected socioeconomic indicators, 2012 and 2016-20

Food poverty line (IDR/capita/month) by province and region, 2017-22

Major cities and population, 2018

Population by province, 2020

Number of women of childbearing age by age group, 2010 and 2017-20

Female employment trends, 2012-20

Percentage of females economically active by age group, 2019-21

Women in employment by age group, 2017 and 2018

Baby food manufacturers’ compliance ratings, 2016

Breastfeeding rates, 2007, 2012, and 2017

Percentage of infants aged less than six months being exclusively breastfed, by province, 2015-22

Infant feeding patterns, %, 2007, 2012, and 2017

Type of food eaten by babies, 2002 and 2007

Type of food eaten by babies, by age group, 2012 and 2017

Consumption of infant formula by age of baby, 2012 and 2017

Type of food eaten by babies, by age group, 2012 and 2017

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2014-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Indonesia’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27

Indonesia compared with other top countries in terms of market share, growth, and competitive landscape

PCC* comparison – Indonesia, Asia Pacific, and global, 2017-27

PCE* comparison – Indonesia, Asia Pacific, and global, 2017-27

Indonesia: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Indonesia: How would you describe your spend on the following products in the last three months? For baby food, for baby milk

Indonesia: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, value %, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (IDR trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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