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India Spirits – Market Assessment and Forecasts to 2024

The Indian Spirits sector is led by the whiskey category in value terms in 2019. Furthermore, the tequila & mezcal category is forecast to register the fastest value growth during 2019-2024. Food & drinks specialists is the leading channel in distribution of spirits in the country. Glass was the most commonly used pack material in India. Diageo Plc, Pernod Ricard and Allied Blenders and Distellers Pvt. Ltd. are the leading companies in the Indian spirits sector.

This report on the spirits sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for brandy, flavoured alcoholic beverages, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, on trade, hypermarkets & supermarkets, cash & carries & warehouse clubs, e-retailers, convenience stores, department stores, vending machines and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, pack type for: bottle, closure type for: screw top, primary outer types for: carton – folding.

Scope

– Both per capita consumption and per capita expenditure of spirits was lower in India than the regional and global levels, in 2019

– Indian consumers prefer value for money products in the spirits sector

– The per capita consumption of whiskey was higher than other spirit categories in India, in 2019

– Food & drinks specialists is the leading distribution channel in the Indian spirits sector

– Glass is the most commonly used pack material in the Indian spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Diageo plc

Allied Blenders And Distillers Pvt. Ltd.

Pernod Ricard SA

John Distilleries

Radico Khaitan Ltd

Tilaknagar Industries Ltd.

Mohan Meakin Limited

Shiva Distilleries Limited

Bacardi Limited

LVMH Moet Hennessy – Louis Vuitton

Fortune Brands Inc

Suntory Holdings Ltd

Empee Distilleries Ltd

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1: Market Environment

Value and volume share of India in the global and Asia Pacific markets

Growth analysis of India compared to other leading countries in the Asia Pacific market

PCC and PCE of India compared to global and Asia Pacific market

Part 2: Sector Deep Dive

India spirits sector snapshot

Market size analysis

Demand for premium products

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis category: Brandy

Segment level analysis (in value terms) Brandy

Segment level analysis (in volume terms) Brandy

Market size analysis category: Flavored alcoholic beverages

Segment level analysis (in value terms) Flavored alcoholic beverages

Segment level analysis (in volume terms) Flavored alcoholic beverages

Market size analysis category: Gin & genever

Market size analysis category: Liqueurs

Segment level analysis (in value terms) Liqueurs

Segment level analysis (in volume terms) Liqueurs

Market size analysis category: rum

Segment level analysis (in value terms) Rum

Segment level analysis (in volume terms) Rum

Market size analysis category: Specialty spirits

Segment level analysis (in value terms) Specialty spirits

Segment level analysis (in volume terms) Specialty spirits

Market size analysis category: Tequila & mezcal

Market size analysis category: Vodka

Segment level analysis (in value terms) Vodka

Segment level analysis (in volume terms) Vodka

Market size analysis category: Whiskey

Segment level analysis (in value terms) Whiskey

Segment level analysis (in volume terms) Whiskey

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value and volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 7: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 8: City Deep

Dive

Market size analysis of top 10 cities

Market size analysis of top 10 cities by category

Leading cities contribution to volume growth

Part 9: Consumergraphics

Demographic analysis

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

India risk index (GCRI) 2019

India risk analysis

compared to global and Asia Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest growing segments (value), 2019

Cross category comparison by value (2014 2024)

Cross category comparison by volume (2014 2024)

Per capita consumption (by category), India compared to Asia Pacific and global levels (in liters), 2019

Brandy value analysis by segment, 2014 2024

Brandy volume analysis by segment, 2014 2024

Flavored alcoholic beverages value analysis by segment, 2014 2024

Flavored alcoholic beverages volume analysis by segment, 2014 2024

Liqueurs value analysis by segment, 2014 2024

Liqueurs volume analysis by segment, 2014 2024

Rum value analysis by segment, 2014 2024

Rum volume analysis by segment, 2014 2024

Specialty spirits value analysis by segment, 2014 2024

Specialty spirits volume analysis by segment, 2014 2024

Vodka value analysis by segment, 2014 2024

Vodka volume analysis by segment, 2014 2024

Whiskey value analysis by segment, 2014 2024

Whiskey volume analysis by segment, 2014 2024

Change in distribution share, 2014 2019

Top five companies share by brand (in volume terms) in the spirits sector, 2019

Brand shares of top five companies (in volume terms) by category, 2019

Performance overview (score: 1 100)

Category data, by segment

Category data, by on trade and off trade

List of Figures

List of Figures

Value and volume share of India in the global and Asia Pacific spirits sector, 2019 2024

India compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison India, Asia Pacific, and global, 2014 2024

PCE comparison India, Asia Pacific, and global, 2014 2024

Market size and growth analysis by value and volume, spirits sector, 2014 2024

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, brandy category , 2014 2024

Market size and growth analysis by value and volume, flavored alcoholic beverages category , 2014 2024

Market size and growth analysis by value and volume, gin & genever category, 2014 2024

Market size and growth analysis by value and volume, liqueurs category, 2014 2024

Market size and growth analysis by value and volume, rum category, 2014 2024

Market size and growth analysis by value and volume, specialty spirits category, 2014 2024

Market size and growth analysis by value and volume, tequila & mezcal category , 2014 2024

Market size and growth analysis by value and volume, vodka category, 2014 2024

Market size and growth analysis by value and volume, whiskey category, 2014 2024

Share of key distribution channels (in volume terms) spirits, 2019

Key distribution channel share by category (in volume terms), 2019

Leading companies (in volume terms) in the spirits sector, 2019

Category wise consolidation/fragmentation (in value terms) dairy & soy food , 2019

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