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Home » Consumer » Cosmetics and Toiletries » Make-Up

India Make-Up – Market Assessment and Forecasts to 2024

Indian make-up sector is led by the lip make-up category in both value and volume terms in 2019, while nail make-up category is expected to register fastest value and volume growth during 2019-2024. Department stores was the leading channel for distribution of make-up products in India. Rigid plastics is the most commonly used pack material in the sector, followed by glass and rigid metal. Unilever, L`Oreal S.A. and Revlon, Inc. are the top three companies in the Indian make-up sector.

This report on the make-up sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve and shrink wrap.

Scope

– Both per capita consumption and per capita expenditure of make-up is lower in India compared to the global level in 2019

– Indian consumers prefer value for money products in the make-up sector

– The per capita consumption of lip make-up category was higher than other make-up categories in 2019

– Department stores is the leading distribution channel in the Indian make-up sector

– Rigid plastics is the most commonly used pack material in the Indian make-up sector

– Lip make-up was the most used category across leading cities in India

– Kids & babies account for the leading share in the consumption of make-up products in India

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Unilever

L`Oreal S.A.

Revlon Inc.

Oriflame Cosmetics S.A.

Coty Inc.

Colorbar Cosmetics Pvt Ltd

The Estee Lauder Companies Inc.

Chambor

Avon Products Inc.

Faces Cosmatics Inc

Maxcare International TRD CO L.L.C.

Johnson & Johnson Services Inc

LVMH Moet Hennessy – Louis Vuitton

Amway Corporation

Cosnova Gmbh

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Value and volume share of

India in the global and Asia Pacific markets

Growth analysis of India compared to other leading countries in the Asia Pacific market

PCCand PCE of India compared to global and Asia Pacific market

Part 2: Sector Deep Dive

India make up sector snapshot

Market size analysis

Demand for premium products

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis category: eye make up

Segment level analysis (in value terms) eye make up

Segment level analysis (in volume terms) eye make up

Market size analysis

category: face make up

Segment level analysis (in value terms) face make up

Segment level analysis (in volume terms) face make up

Market size analysis

category: lip make up

Segment level analysis (in value terms) lip make up

Segment level analysis (in volume terms) lip make up

Market size analysis category: nail make up

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

India risk index (GCRI) 2019

India risk analysis

compared to global and Asia Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest growing segments (value), 2019

Cross category comparison by value (2014 2024)

Crosscategory comparison by volume (2014 2024)

Per capita consumption (by category), India compared to Asia

Pacific and global levels (in units), 2019

Eye make up value analysis by segment, 2014 2024

Eye makeup volume analysis by segment, 2014 2024

Face make up value analysis by segment, 2014 2024

Face make up volume analysis by segment, 2014 2024

Lip make up value analysis by segment, 2014 2024

Lip make up volume analysis by segment, 2014 2024

Change in distribution share, 2014 2019

Top five companies share by brand (in value terms) in the make up sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1 100)

Category data, by segment

Per capita consumption (in units), 2014 2024

Per capita expenditure (US$), 2014 2024

Make Up sales distribution in India by category (INR million), 2019

Brand share (in value terms) in the make up sector, 2019

Brand share (in value terms) in the make up sector, by category, 2019

Pack material (in million pack units), 2014 2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014 2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units) units), 2014 2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014 2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016 2024

Nominal GDP and annual growth (%), 2016 2024

Consumer price inflation (%), 2016 2024

Employed people and unemployment rate (%), 2016 2024

Nominal household final consumption expenditure and annual growth (%), 2016 2024

Population and annual growth (%), 2016 2024

Population by age group (%)

Population by gender (%)

Population by rural urban split (%)

Exchange rates, 2014 2024

List of Figures

List of Figures

Value and volume share of India in the global and Asia

Pacific make up sector, 2019 2024

India compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison India, Asia Pacific, and global, 2014 2024

PCE comparison India, Asia Pacific, and global, 2014 2024

Market size and growth analysis by value and volume, make up sector, 2014 2024

Extent to which consumers are trading up or down in the make up sector

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make up category, 2014 2024

Market size and growth analysis by value and volume, face makeup category, 2014 2024

Market size and growth analysis by value and volume, lip make up category, 2014 2024

Market size and growth analysis by value and volume, nail make up category, 2014 2024

Share of key distribution channels (in value terms) make up, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the makeup sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014 2019

Category wise consolidation/fragmentation (in value terms) make up , 2019

Key pack materials in the Indian make up sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014 2024

Use of pack material by category (in pack units), 2019

Key pack types in the Indian make up sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014 2024

Use of pack type by category (in pack units), 2019

Key closure types in the Indian make up sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014 2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Indian make up sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014 2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top eight cities (million units ), 2013 2018

Volume growth analysis of top eight cities by category (million units), 2018

Leading cities’ contribution to volume change, 2018 2023

Demographic analysis

Real GDP (INR billion) and annual growth (%)

Nominal GDP (INR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in INR terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest risk nations in GCRI Q4 2019

Five highest risk nations in GCRI Q4 2019

India's performance in country risk analysis in comparison to Asia

Pacific and the world

List of 109 countries analyzed to identify the high potential countries in different regions

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