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India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

The India baby food market size was valued at $3.04 billion in 2021. The market is expected to grow at a CAGR of more than 9% during 2021-2027. Sweet meals was the most exported sub-category among other baby foods. In 2021, drug stores and pharmacies was the leading distribution channel for sales of baby food while hypermarkets and supermarkets was the leading distribution channels for sales of baby meals.

The India baby food market report provides extensive and highly detailed current and future market trends in the Indian market.

India baby food market overview

India baby food market overview

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What are the key categories in the India baby food market?

The key categories in the India baby food market are baby milks, baby cereals & dry meals, and baby meals and others. In 2021, baby milks led the market by value and baby meals and others led the market by volume. Baby milk can be further segmented into specialty milks, growing up milks, follow-on formula, and first stage formula. Growing-up milks continued to dominate in Indian market in 2021.

India baby food market, by categories

India baby food market, by categories

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What are the key distribution channels in the India baby food market?

The key distribution channels used in the Indian baby food market are drug stores and pharmacies, hypermarkets and supermarkets, convenience stores, e-retailers, and department stores. Drug stores and pharmacies was the leading sales channel.

India baby food market, by distribution channels

India baby food market, by distribution channels

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What are the key companies in the India baby food market?

Some of the key companies in the India baby food market are Nestlé, GCMMF, Danone Group, Raptakos Brett, Abbott Laboratories, Mead Johnson (Reckitt Benckiser), British Life Sciences, Campbell Soup Company, The Kraft Heinz Company, Sprout, and Happibo.

India baby food market, by key companies

India baby food market, by key companies

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Market report scope

Market size (Year – 2021) $3.04 billion
Growth rate (2021-2027) CAGR >9%
Forecast period 2022-2027
Key categories Baby Milks, Baby Cereals & Dry Meals, and Baby Meals and Others
Key distribution channels Drug Stores and Pharmacies, Hypermarkets and Supermarkets, Convenience Stores, E-Retailers, and Department Stores
Key companies Nestlé, GCMMF, Danone Group, Raptakos Brett, Abbott Laboratories, Mead Johnson (Reckitt Benckiser), British Life Sciences, Campbell Soup Company, The Kraft Heinz Company, Sprout, and Happibo

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Nestlé

GCMMF

Danone Group

Raptakos Brett

Abbott Laboratories

Mead Johnson (Reckitt Benckiser)

British Life Sciences

Campbell Soup Company

The Kraft Heinz Company

Sprout

Happibo

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of India compared to other leading countries in the Asia-Pacific market

PCC and PCE of India compared to global and Asia-Pacific markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Regulations

Overview

India baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals & dry meals

Baby meals & other

Production and trade

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

India macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

India baby food sector snapshot

Impact of COVID 19

Consumer attitude

Consumer survey insights: India baby food products

Consumer survey insights: India baby care and childcare products

Definitions

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population trends, 2009-2021

Crude birth rate trends by state, 2000 & 2011-2018

Fertility rate trends by state, 2021

Urban & rural birth rates by state, births per ’000 population, 2011

CBR trends by state, 2021 ( 23 countries)

Live births & population distribution by state, 2001 & 2017

Breakdown of the population by income group, 2010, 2015, and 2020

Expenditure per household in major cities, 2019

Average rural & urban monthly per capita expenditure by fractile, 2011/12

Distribution of households in urban and rural regions of India as of December 2019 and December 2020, by monthly consumption exp enditure

Urban & rural food expenditure by state & region, 2009-2010 & 2011-2012

Urban & rural poverty levels, 1993/94, 2004/05, 2011/12, and 2020

Per capita expenditure on food, 2011-2012

Use of complementary foods, by state and age of baby, 2011/12

Foods consumed, by breastfeeding status and age, %, 2015-2016

Mean age at marriage, 2011-2021

Working women, 2000/01 2017/18

Labour force participation rate (in %) at urban area 2020 and 2021

Working women, 2009/10 2011/12

Employment status of working women, 2011/12 & 2017/18

Percentage distribution of persons (of age 15 years and above) in urban

Breastfeeding prevalence by age of baby, 2005 2015/16

Breastfeeding status by age, %, 2015/16

Breastfeeding habits by state & age, %, 2007/08 & 2012/13

Breastfeeding duration, 2005-2012

Cessation of breastfeeding by age of baby, 2011

Median duration of breastfeeding 2015-2016

Child feeding practices and nutritional status of children 2015/16 2019/20

Leading categories (value), 2021

Leading categories (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-2021

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack size & type, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-2021

Baby cereals: SKUs by pack size & type, 2021

Baby cereals: brand price positioning analysis, 2021

Baby cereals: manufacturer shares, value & volume, %, 2015-2021

Baby meals: SKUs by pack size & type, 2021

Baby meals: brand price positioning analysis, 2021

Baby meals & other: manufacturer shares, value & volume, %, 2015-2021

Baby milks & cereals: trends in imports, 2013-2020

Imports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in imports, 2013-2020

Imports of other baby food by country of origin, 2018-2020

Baby milks & cereals: trends in exports, 2013-2020

Exports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in exports, 2013-2020

Exports of other baby food by country of origin, 2018-2020

Change in distribution share, 2015-2021

Baby food: sales by outlet type, % value, 2015-2021

Baby food: sales by type of food & outlet type, % value, 2021

Birth & population projections, 2013 2027

Leading categories (value), 2027

List of Figures

List of Figures

Value and volume share of India in the global and Asia-Pacific baby food sector, 2021 2026

India compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison India, Asia-Pacific, and global, 2016 2026

PCE comparison India, Asia-Pacific, and global, 2016 2026

Baby food: sector size (value), 2015 2021

Baby food: sector size (volume), 2015 2021

Market size and growth analysis by value and volume, baby food sector, 2015 2027

Baby food: manufacturer shares, value %, 2021

Baby food: manufacturer shares, volume %, 2021

Baby food: manufacturer shares by category, %, 2021

Market size and growth analysis by value and volume, baby milks category, 2015 2027

Consumer survey insights: India baby milk products

Baby milks: per capita expenditure & consumption, 2015 2021

Baby milks: per capita expenditure & consumption by age group, 2015 2021

Baby milks: segmentation, value, and volume, 2015 2021

Leading companies (in value and volume terms) in the baby milks category, 2021

Market size and growth analysis by value and volume, baby cereals category, 2015 2027

Baby cereals & dry meals: per capita expenditure & consumption, 2015 2021

Leading companies (in value and volume terms) in the baby cereals category, 2020

Market size and growth analysis by value and volume, baby meals category, 2015 2027

Baby meals: per capita expenditure & consumption, 2015 2021

Leading companies (in value and volume terms) in the baby wet meals category, 2021

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (INR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate

Live births

Baby population

Total population

Crude birth rate

Sector forecast (value) & (volume)

Per capita expenditure, 2021

Per capita consumption, 2021

Consumer survey insights: India baby food

Consumer survey insights: India baby care and childcare products

Frequently Asked Questions

The baby food market size in India was valued at $3.04 billion in 2021.

The baby food market in India  is expected to grow at a CAGR of more than 9% during 2021–2027.

The key categories in the Indian baby food market are baby milks, baby cereals & dry meals, and baby meals and others.

The key distribution channels used in the Indian baby food market are drug stores and pharmacies, hypermarkets and supermarkets, convenience stores, e-retailers, and department stores.

Some of the key baby food companies in India are Nestlé, GCMMF, Danone Group, Raptakos Brett, Abbott Laboratories, Mead Johnson (Reckitt Benckiser), British Life Sciences, Campbell Soup Company, The Kraft Heinz Company, Sprout, and Happibo.

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