The India apparel market size was valued at INR4.2 trillion in 2020. The India apparel market report offers a detailed analysis of the apparel market in India with COVID-19 impact. It includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
India apparel market overview
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What are the market dynamics of the apparel industry in India?
The online channel in the apparel market in India has seen significant growth during 2020 and 2021, helping both major players and smaller brands that sell on platforms such as Flipkart and Myntra to boost their market share in 2020. As online penetration is set to continue growing in India, retailers must invest in their online capabilities, from providing user friendly platforms to robust fulfilment options.
COVID-19 restrictions and stay at home orders in 2020 and 2021 fueled the demand for loungewear and casualwear, with brands such as Jockey, Relaxo and Nike benefitting from this and gaining market share in 2020. In contrast, demand for formalwear categories plummeted, and the casualization trend is set to continue into 2022 due to remote working and the greater influence of Western fashion trends in the country. The impact of the pandemic on consumers’ incomes made value retailers more attractive in 2020 and 2021. Additionally, India has a significant portion of the rural population living below the poverty line, whose lives have been more severely impacted by the pandemic, restraining their non-discretionary spend on apparel.
Sustainability is a growing theme in the Indian apparel market, with brands implementing initiatives to decrease the impacts of their products and store operations on the environment. As well as sustainability, technologies such as artificial intelligence and machine learning are at the forefront of brands’ investments, taking the largest share of recent recruitment as brands enhance their online capabilities, marketing strategies and customer data.
What are the key categories in the apparel market in India?
The key categories in the apparel market in India are womenswear, menswear, childrenswear, footwear, and accessories.
Womenswear will remain the largest apparel category in India throughout the forecast period, driven by a greater appetite for fashion so more frequent purchases, especially as Western brands grow in popularity in the country. Suits and shirts were hit the hardest in 2020 due to the lack of office working and social events, and though sales will surpass 2019 levels in 2022 due to India’s fast-growing market, and increased urbanization and service sector jobs creates higher demand for these items, they will underperform in the long term. The casualization trend will remain the most important, so brands should focus ranges on this, including athleisure.
India apparel market, by key categories
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What are the key distribution channels in the apparel market in India?
The key distribution channels in the apparel market in India are online retailer, online-direct from brand, online-regular subscription, convenience stores, brand’s own stores, hypermarket/supermarket, other online, online-social media websites, department stores, and other retailers.
India apparel market, by distribution channel
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Which are the key companies in the apparel market in India?
The key companies in the apparel market in India are Nike, Adidas, Reliance Trends, Jockey, Flipkart, Relaxo, Westside, Bata, LUX, and H&M.
India apparel market, by key companies
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Market report scope
|Market size 2020||INR4.2 trillion|
|Key categories||Womenswear, Menswear, Childrenswear, Footwear, and Accessories|
|Key apparel channel choices||Online Retailer, Online-Direct from Brand, Online-Regular Subscription, Convenience Stores, Brand’s Own Stores, Hypermarket/Supermarket, Other Online, Online-Social Media Websites, Department Stores, and Other Retailers|
|Key companies||are Nike, Adidas, Reliance Trends, Jockey, Flipkart, Relaxo, Westside, Bata, LUX, and H&M|
- The COVID-19 pandemic led to a INR1.0 trillion decline in the Indian apparel market in 2020
- The growing middle class and rapid urbanization bolster apparel’s recovery
- High unemployment in 2020 dampened the apparel market, but the recovery of the labor market will boost demand
- Online is set to account for a quarter of apparel spend by 2025
- Demand for casual outfits has delayed the recovery of leading formalwear players
- Sustainability is of increasing importance to consumers and brands, with circularity a threat to traditional retail models
Reasons to Buy
- Gain a comprehensive view of the UK apparel market and forecasts to 2025
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the apparel market
- Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
- Understand who the main competitors are in the sector and the price positioning
Table of Contents
Table of Contents
Drivers & Inhibitors
Brands & Themes
Supply Chain, Logistics & Operations
Market Sizes, Forecasts & Brand Shares
Methodology & Contacts
Frequently Asked Questions
The apparel market size in India was valued at INR4.2 trillion in the year 2020.
Womenswear, menswear, childrenswear, footwear, and accessories are the key categories in the apparel market in India are the key categories in the Indian apparel market.
Online retailer, online-direct from brand, online-regular subscription, convenience stores, brand’s own stores, hypermarket/supermarket, other online, online-social media websites, department stores, and other retailers are the key distribution channels in the Indian apparel market.
Nike, Adidas, Reliance Trends, Jockey, Flipkart, Relaxo, Westside, Bata, LUX, and H&M are the key companies in the Indian apparel market.