Hungary Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029

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Hungary Baby Food Market Report Overview

The Hungary baby food market size was HUF30.8 billion ($87.3 million) in 2023. The baby food market in Hungary will achieve a CAGR of more than 6% during 2023-2029.

Hungary Baby Food Market Outlook, 2023-2029 (EUR Million)

Hungary Baby Food Market Outlook, 2023-2029 (EUR Million)

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The Hungary baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Hungary. Furthermore, the Hungary baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2023) HUF30.8 billion ($87.3 million)
CAGR (2023-2029) >6%
Historical Period 2017-2022
Forecast Period 2023-2029
Key Categories ·        Baby Wet Meals & Other

·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        E-retailers

·        Convenience Stores

·        Others

Leading Manufacturers ·        Nestlé

·        HiPP

·        Danone

·        Humana

·        Novofruct

·        Hame

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Hungary Baby Food Market Segmentation by Categories

The baby wet meals & others category and baby milks led the Hungary baby food market by value in 2023

The key categories in the Hungary baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

The baby wet meals and other category comprises sweet and savory varieties. Sweet meals are typically composed of a single fruit purée or a mixed fruit purée. Most of the products were sweet-meal based, and the rest were savory, and contained meat.

Hungary Baby Food Market Analysis by Categories, 2023 (%)

Hungary Baby Food Market Analysis by Categories, 2023 (%)

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Hungary Baby Food Market Segmentation by Distribution Channels

Drugstores & pharmacies channel accounted for the highest share of the baby food market in 2023

A few of the key distribution channels in the Hungary baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Convenience Stores
  • Others

In 2023, the drugstores & pharmacies channel was followed by drugstores & pharmacies.

Hungary Baby Food Market Analysis by Distribution Channels, 2023 (%)

Hungary Baby Food Market Analysis by Distribution Channels, 2023 (%)

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Hungary Baby Food Market - Competitive Landscape

In 2023, Hipp was the leading revenue contributor in the Hungary baby food sector

A few of the leading manufacturers in the Hungary baby food market are:

  • Nestlé
  • HiPP
  • Danone
  • Humana
  • Novofruct
  • Hame

Hungary Baby Food Market Analysis by Manufacturers, 2023 (%)

Hungary Baby Food Market Analysis by Manufacturers, 2023 (%)

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Segments Covered in the Report

Hungary Baby Food Categories Outlook (Value, EUR Million, 2017-2029)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

Hungary Baby Food Distribution Channel Outlook (Value, EUR Million, 2017-2029)

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Convenience Stores
  • Others

Scope

This report provides:

  • A comprehensive overview of the baby food sector in Hungary, as part of GlobalData’s global coverage of the sector.
  • Market environment: A comparative analysis of the value and volume shares of Hungary against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC) and per capita expenditure (PCE) on baby food in Hungary are compared at regional and global levels.​
  • Background: An overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Hungary baby food sector.​​
  • Category coverage and competitive landscape: An overview of growth at a sector level and an analysis of five categories. These categories are analyzed by value, volume, and CAGR for the 2017-2029 period. The analysis also includes baby food per capita consumption and expenditure in Hungary, by category. The report provides an analysis of leading manufacturers and brands in the Hungary baby food sector in 2023 and their market shares in each category.​
  • Production and trade: An analysis of imports and exports in the Hungary baby food sector.​
  • Distribution channel: Analysis of the leading distribution channels at both sector and category levels in 2023.​
  • Economic background: An outlook on macroeconomic indicators in Hungary, with a detailed summary of the economy and labor market.​

Key Highlights

Value sales of baby milks grew from HUF9.1 billion ($33.1 million) in 2017 to HUF13.7 billion ($38.9 million) in 2023, registering a CAGR of 7.2%.

Volumes of baby cereals & dry meals increased from 0.37 million kg in 2017 to 0.38 million kg in 2023, at a CAGR of 0.4%.

Value sales of the baby wet meals & others rose from HUF9.3 billion ($34 million) in 2017 to HUF13.7 billion ($38.9 million) in 2023, reflecting a CAGR of 6.7%.

During 2017–23, PCC of baby drinks remained at 3.1kg in 2023, as it was in 2017.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Get a detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Danone
Nestlé
Humana
HiPP
Univer

Table of Contents

  • 1. Executive Summary
  • 2. Market Environment

    • 2.1. Value and Volume Growth Analysis by Region
    • 2.2. Growth Analysis of Hungary Compared with Other Leading Countries in Western Europe
    • 2.3. PCC and PCE of Hungary Compared with Global and Western European Markets

  • 3. Background

    • 3.1. Births
    • 3.2. The Consumer
    • 3.3. Sociodemographic Trends
    • 3.4. Working Women
    • 3.5. Breastfeeding Trends
    • 3.6. Regulations

  • 4. Overview

    • 4.1. Hungary Baby Food Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Manufacturer Shares

  • 5. Category Analysis

    • 5.1. Baby Milks
    • 5.2. Baby Cereals & Dry Meals
    • 5.3. Baby Wet Meals & Other
    • 5.4. Baby Finger Food
    • 5.5. Baby Drinks

  • 6. Production and Trade

    • 6.1. Imports
    • 6.2. Exports
    • 6.3. Production

  • 7. Distribution

    • 7.1. Channel Share Analysis
    • 7.2. Baby Food Retailing

  • 8. Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Appendix

Table

Birth & population trends, 2007–29

Births by region, 2009, 2014–15, and 2019–23

Births by region, %, 2015–23

Average income by wealth decile, 2010–20

Average income by region, 2010–19

Breakdown of live births by age of mothers, 2009 and 2014–18

Live births per thousand women of child bearing age, 2015–22

Number of women of childbearing age by age group, 2011, 2014, and 2017–23

Female employment trends, 2011–22

Breastfeeding trends by age, 2000, 2005, 2010, and 2012–13

Breastfeeding trends at 12 months, 2005–07, 2010, and 2012–13

Leading categories (value and volume), 2023

Baby food: manufacturer shares, value, %, 2017–23

Baby food: manufacturer shares, volume, %, 2017–23

Baby food: manufacturer shares by category, %, 2023

Baby milks: SKUs by pack type, 2023

Baby milks: SKUs by pack size, 2023

Baby milks: brand price positioning analysis, 2023

Baby milks: manufacturer shares, value & volume, %, 2017–23

Baby milks: manufacturer & brand shares, value %, 2017–23

Baby milks: manufacturer & brand shares, volume %, 2017–23

Baby cereals & dry meals: SKUs by pack type, 2023

Baby cereals & dry meals: SKUs by pack size, 2023

Baby cereals & dry meals: brand price positioning analysis, 2023

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, value %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2017–23

Baby wet meals & others: SKUs by pack type, 2023

Baby wet meals & others: SKUs by pack size, 2023

Baby wet meals & others: brand price positioning analysis, 2023

Baby wet meals & others: manufacturer shares, value & volume, %, 2017–23

Baby wet meals & others: manufacturer & brand shares, value %, 2017–23

Baby wet meals & others: manufacturer & brand shares, volume %, 2017–23

Baby finger food: SKUs by pack type, 2023

Baby finger food: SKUs by pack size, 2023

Baby finger food: brand price positioning analysis, 2023

Baby drinks: SKUs by pack type, 2023

Baby drinks: SKUs by pack size, 2023

Baby drinks: brand price positioning analysis, 2023

Baby drinks: manufacturer shares, value & volume, %, 2017–23

Baby drinks: manufacturer & brand shares, value %, 2017–23

Baby drinks: manufacturer & brand shares, volume %, 2017–23

Baby milks & cereals: trends in imports (volume), 2015–22

Baby milks & cereals: trends in imports (value), 2015–22

Imports of baby milks & cereals by country of origin (volume), 2020–22

Imports of baby milks & cereals by country of origin (value), 2020–22

Other baby food: trends in imports (volume), 2015–22

Other baby food: trends in imports (value), 2015–22

Imports of other baby food by country of origin (volume), 2020–22

Imports of other baby food by country of origin (value), 2020–22

Baby milks & cereals: trends in exports (volume), 2015–22

Baby milks & cereals: trends in exports (value), 2015–22

Exports of baby milks & cereals by country of destination (volume), 2020–22

Exports of baby milks & cereals by country of destination (value), 2020–22

Other baby food: trends in exports (volume), 2015–22

Other baby food: trends in exports (value), 2015–22

Exports of other baby food by country of destination (volume), 2020–22

Exports of other baby food by country of destination (value), 2020–22

Baby food: sales by outlet type, % value, 2017–23

Baby food: sales by type of food & outlet type, % value, 2023

Baby food: sales by channel, 2012, 2014, and 2016–17

Baby population, number of babies (’000), 2008–29

Baby food: market value, current prices ($ million), 2017–23

Baby food: market value, constant prices, 2017–23

Baby food: market volume, million kg, 2017–23

Baby food: PCE, current prices ($), 2017–23

Baby food: PCE, constant prices, 2017–23

Baby food: PCC, kg, 2017–23

Baby milks: category segmentation, value & volume, 2017–23

Baby food: market value forecasts, current prices ($ million), 2023–29

Baby food: market value forecasts, constant prices, 2023–29

Baby food: market volume forecasts, million kg, 2023–29

Baby food: PCE forecasts, current prices ($), 2023–29

Baby food: PCE forecasts, constant prices, 2023–29

Baby food: PCC forecasts, kg, 2023–29

Exchange rates: LCU per $, 2017–23

Exchange rates: LCU per $, 2024–29

SKUs allocation by product type

Category definitions

Terminology definitions

Figures

Hungary’s value and volume shares in the global and the Eastern European baby food sectors, 2023–28

Hungary compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Hungary, Eastern Europe, and global, 2018–28

PCE comparison – Hungary, Eastern Europe, and global, 2018–28

Purchasing criteria for baby food, 2016

Hungary: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Hungary: What is your choice of pack size in the baby care and child care products category?

Hungary: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?

Hungary: How important are each of the following features when deciding to make a purchase?

Baby food: sector size (value), 2017–23

Baby food: sector size (volume), 2017–23

Market size and growth analysis by value and volume, baby food sector, 2017–29

Baby food: manufacturer shares, value %, 2023

Baby food: manufacturer shares, volume %, 2023

Baby food: manufacturer shares by category, % value, 2023

Market size and growth analysis by value and volume, baby milks category, 2017–29

Baby milks: PCE & PCC, 2017–23

Baby milks: PCE & PCC by age group, 2017–23

Baby milks: segmentation, value, and volume, 2017–23

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017–29

Baby cereals & dry meals: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby wet meals & others category, 2017–29

Baby wet meals & others: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby finger food category, 2017–29

Baby wet meals & others: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby drinks category, 2017–29

Baby drinks: PCE & PCC, 2017–23

Share of key distribution channels (in value terms) – baby food, 2023

Key distribution channel share by category (in value terms), 2023

GDP at current prices (HUF trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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