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Germany Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The meat market in Germany was valued at $53.3 billion in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption and per capita expenditure of meat were higher in Germany than on a global level in 2020. Chilled raw packaged meat – whole cuts was the largest category in 2020, followed by fresh meat (counter), chilled raw packaged meat – processed, frozen meat, cooked meats – packaged, ambient meat, and cooked meats – counter.

Germany meat market overview

Germany meat market overview

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What are the market dynamics in the meat market in Germany?

Chilled raw packaged meat – whole cuts was the largest category in 2020, while the cooked meats – packaged category is forecast to register the fastest value growth during 2020-2025. The cooked meats – packaged category is also expected to gain maximum market share in value terms during 2020–2025. Hypermarkets & Supermarkets is the leading distribution channel in the German meat sector, in 2020.

The strict lockdowns led to the temporary closure of many factories and businesses. The government initiated a furlough program to enable businesses to temporarily idle employees without enacting pay cuts so as to prevent a spike in unemployment and enable a quick return to normal operational levels when conditions improved. Workers enrolled in the program received the bulk of their pay in the form of benefits.

Meat market in the Europe, in 2020

Meat market in the Europe, in 2020

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Germany accounted for a value share of more than 20%, in the Western European meat sector in 2020.  Germany ranks third in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 10%, in 2020. Per capita consumption of meat in Germany decreased from 2015 to 2020, which was higher than the global level but lower than compared to the regional level. However, per capita consumption of meat in Germany is expected to increase by 2025.

What are the category classifications in Germany’s Meat market?

The per capita consumption of fresh meat (counter) was higher than other meat categories in Germany in 2020. Fresh meat (counter) led the German meat sector in terms of per capita consumption in 2020, followed by chilled raw packaged meat – whole cuts and chilled raw packaged meat – processed. However, per capita consumption of frozen meat was higher in Germany compared to the global and regional levels and fresh meat (counter) was lower in Germany compared to both regional and global levels in the same year. Furthermore, per capita consumption of ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter and cooked meats – packaged was higher in Germany than the global level, but lower when compared to the regional level in the same year.

Germany meat market, by category

Germany meat market, by category

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Who are the major players in Germany’s meat market?

In 2020, Phw-Gruppe Lohmann & Co. Ag led the meat market of Germany followed by, Zur Muhlen Group, Nomad Foods, Vion Food Group, and Bell Food Group.

Germany meat market, by key players

Germany meat market, by key players

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Market report scope

Market size (Year – 2020)

$53.5 billion
Growth rate CAGR of >2% from 2021 to 2025
Base year for estimation 2020
Segmentation by category Fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.
Key players Phw-Gruppe Lohmann & Co. Ag, Zur Muhlen Group, Nomad Foods, Vion Food Group, and Bell Food Group

Scope

The report provides an in-depth analysis of the following:

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Nomad Foods

Vion Food Group

Bell Food Group

Tyson Foods Group

Hormel Foods Corporation

Danish Crown A/S

Plukon Food Group

Dalepak Limited

Epagny

Safeway Inc

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Germany in the Global and Western Europe Markets

Growth Analysis of Germany Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Germany Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive

Germany Meat Sector Snapshot

Market Size Analysis

Cross – category Comparison Value Growth Analysis and Category Winners and Losers

Cross – category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Meat

Segment – Level Analysis (in Value Terms) Ambient Meat

Segment – Level Analysis (in Volume Terms) Ambient Meat

Market Size Analysis – Category: Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Processed

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Processed

Market Size Analysis – Category: Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Value Terms) Chilled Raw Packaged Meat Whole Cuts

Segment – Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Whole Cuts

Market Size Analysis – Category: Cooked Meats Counter

Market Size Analysis – Category: Cooked Meats Packaged

Segment – Level Analysis (in Value Terms) Cooked Meats Packaged

Segment – Level Analysis (in Volume Terms) Cooked Meats Packaged

Market Size Analysis – Category: Fresh Meat (Counter)

Segment – Level Analysis (in Value Terms) Fresh Meat (Counter)

Segment – Level Analysis (in Volume Terms) Fresh Meat (Counter)

Market Size Analysis – Category: Frozen Meat

Segment – Level Analysis (in Value Terms) Frozen Meat

Segment – Level Analysis (in Volume Terms) Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison

Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Ten Cities

Market Size Analysis of Top Ten Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Germany Risk Index (GCRI) 2020

Germany Risk Analysis

Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015-2025)

Cross-Category Comparison by Volume (2015-2025)

Per Capita Consumption (by Category), Germany Compared to Western Europe and Global Levels (in kg), 2020

Ambient Meat – Value Analysis by Segment, 2015-2025

Ambient Meat – Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Processed Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Processed Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Whole Cuts Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Whole Cuts Volume Analysis by Segment, 2015-2025

Cooked Meats – Packaged Value Analysis by Segment, 2015-2025

Cooked Meats – Packaged Processed Volume Analysis by Segment, 2015-2025

Fresh Meat (Counter) – Value Analysis by Segment, 2015-2025

Fresh Meat (Counter) – Volume Analysis by Segment, 2015-2025

Frozen Meat – Value Analysis by Segment, 2015-2025

Frozen Meat – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015 – 2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison With H&W and Non H&W Claims, 2015 2020

Volume Analysis of Top Eight Cities by Category (Million kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Meat Sales Distribution in Germany by Category (EUR Million), 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in Germany, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Germany, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of Germany in the Global and Western Europe Meat Sector, 2020-2025

Germany Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Germany, Western Europe, and Global, 2015 2025

PCE Comparison – Germany, Western Europe, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat Processed Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat Whole Cuts Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats Counter Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats Packaged Category, 2015 2025

Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Meat, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Meat Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) Meat , 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015 2020

Key Pack Materials in the German Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015 2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the German Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the German Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015 2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the German Meat Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top Ten Cities (Million kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2020

Five Highest Risk Nations in GCRI Q4 2020

Germany Performance in Country Risk Analysis in Comparison to Western Europe and the World

List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

Frequently Asked Questions

Germany’s meat market was valued at $53.3 billion in 2020.

Germany’s meat market is forecasted to register a growth of more than 2% during the period of 2021-2025.

Key categories in Germany’s meat market include fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.

In 2020, Phw-Gruppe Lohmann & Co. Ag led the meat market of Germany followed by, Zur Muhlen Group, Nomad Foods, Vion Food Group, and Bell Food Group.

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