Business of Liga MX 2020-21 – Property Profile, Sponsorship and Media Landscape

Detailed analysis of Liga MX, focusing on the sponsorship and media landscapes

Scope

This report analyses the commercial landscape of Liga MX

It analyses the impact of the pandemic on the league and the measures Liga MX are taking to mitigate the impacts

It analyses 263 active sponsorship deals between Liga MX's 18 clubs and their partners

It profiles the commercial developments for all 18 Liga MX clubs for the 2020/21 season

Key Highlights

Liga MX scraps promotion and relegation for five years

New Liga MX president Mikel Arriola has proposed a centralised sales model for Liga MX's commercial and broadcasting assets

Liga MX and MLS could merge to form a 'North American super league'

Reasons to buy

This report provides a comprehensive understanding of the commercial landscape of the foremost domestic soccer competition in the Americas

Companies mentioned

Liga MX

MLS

Televisa

TV Azteca

Univision

Fox Sports

Telemundo

ESPN

BBVA

Caliente.mx

Tecate

EA Sports

Charly

Voit

Nike

adidas

Puma

Charly

Pirma

AT&T

Banco Azteca

Cementos Fortaleza

Cemex

Telcel

Mobile

Corona Extra

Table of Contents

1. Report Overview

2. Liga MX Overview

3. Media Landscape

4. Liga MX Sponsorship

5. Kit Suppliers

6. Shirt Sponsorship

7. Club Sponsorship Analysis

8. The Clubs

9. Appendix

    Pricing

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