Commercial Development of Women’s Sport – Athlete Landscape
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With the growing profile of numerous athletes within the women’s sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women’s sport partnerships highlighting the commercial opportunities women’s sport represents
Scope
The report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume. The report also considers case studies of specific partnerships and brand comparisons between competing brands
Key Highlights
Global analysis
Growth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical market
Brand comparison analyses
Reasons to Buy
Insight into the commercial development of women’s sport, with a focus on the athlete landscape
adidas
Visa
Rolex
Hublot
Puma
Wilson
Volkswagen
Table of Contents
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