Commercial Development of Women’s Sport – Athlete Landscape

With the growing profile of numerous athletes within the women’s sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women’s sport partnerships highlighting the commercial opportunities women’s sport represents


The report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume. The report also considers case studies of specific partnerships and brand comparisons between competing brands

Key Highlights

Global analysis

Growth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical market

Brand comparison analyses

Reasons to buy

Insight into the commercial development of women’s sport, with a focus on the athlete landscape

Companies mentioned









Table of Contents

1. Executive Summary

2. Sector Analysis

– Sectors

– Brands

– Location

– Case Study: Nike and Sam Kerr

– Case Study: Rolex vs Hublot

3. Market Analysis

– Top 20 Athletes

– Location Breakdown

– Sport Breakdown

– Deal Volume Growth

4. Tennis

5. Golf

6. Soccer

7. MMA

8. Athletics

9. Other

10. Appendix


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