The United States Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the United States today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses free-to-air TV, pay-TV, SVOD, mobile and fixed-line broadband sectors, as well as a review of major sports media rights.
Over the 2020-2025 forecast period, television households in the US will grow at a compound annual growth rate (CAGR) of 0.02%, reaching 119.0 million in 2025.
The pay-TV service revenue in the US will decline at a CAGR of 10.2% during 2020 -2025.
Mobile revenue will account for 52.7% of the total telecom revenue in 2024, driven by continued rise in mobile Internet subscriptions and mobile data ARPU.
4G will be the most adopted mobile technology over the period 2020-2025, despite its share falling from 89.5% in 2020 to 49.1% by 2025. 5G subscriptions will grow drastically from 4.1% in 2020 to reach about 50.0% by 2025.
The top three mobile operators Verizon, AT&T, and T-Mobile accounted for 89.8% share of overall mobile subscriptions in 2020.
Total pay-TV subscriptions in the US will decrease by 31.4 million over the 2020-2025 forecast period, reaching 43.2 million in 2025, due to cord cutting measures and user migration to OTT video platforms.
The country’s appetite for on-demand entertainment will lead to SVOD accounts growing at a CAGR of 12.0% over the forecast period, reaching 361.6 million in 2024.
Residential fixed broadband lines will grow from 95.0 million in 2020 to 101.4 million by 2025, at a CAGR of 1.3%, driven by the government’s focus on improving fixed broadband penetration in remote areas of the country.
Reasons to buy
This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of US’s television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in US’s pay-TV, mobile communications, fixed broadband markets, including the evolution of service provider market shares.
With more than 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
The Waly Disney Company
Table of Contents
Population and household context
Free-to-air TV services market
Pay-TV services market
SVOD services market
Mobile services market
Fixed broadband services market
Total telecom service revenue