Sports Sponsorship by Tourist Board, 2021 Update
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Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios
Scope
The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic
Key Highlights
Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism
Reasons to Buy
Insight into the tourist board sector's engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape
Tourism Authority of Thailand
Malaysian Tourism Board
Arsenal
PSG
Manchester United
Table of Contents
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