Sports Sponsorship by Tourist Board, 2021 Update

Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios


The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic

Key Highlights

Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism

Reasons to buy

Insight into the tourist board sector's engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape

Companies mentioned

Visit Rwanda, Tourism Authority of Thailand, Malaysian Tourism Board, Arsenal, PSG, Manchester United

Table of Contents

1. Executive Summary

2. Introduction

Social Media

3. COVID-19 Impact


Industry Losses

Vaccination Rates

4. Sector Analysis

Sport Sector Breakdown

Product Location Value

Biggest Deals

Case Study: Manchester United and Visit Malta

Case Study: Arsenal and Visit Rwanda

5. Brand Analysis

Most Active Brands

Biggest Spenders

Brand Location Spend

Brand Location Deal Volume

Most Active Countries

Key Brands


Discounts available for multiple purchases.
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