Players Championship (PGA Golf Tournament) – Property Profile, Sponsorship and Media Landscape

Detailed insight into the PGA Tour competition that ranks as one of, if not, the most prestigious event outside the majors in golf. The report takes a closer look at the commercial landscape of the annual even.

Scope

The report has primary focus of looking at the most recent 2021 event although does explore trends and changes to the tournament since its inception. The report offers a break down of the finances involved in the tournaments operations including sponsorship, media rights, prize money and ticketing income.

Key Highlights

A clear breakdown of the sponsorship landscape of the event and its media rights deals. Includes a breakdown of how much the competition has lost from ticket sales over the past two years as well as the overall impact of COVID-19.

Reasons to buy

The report offers a great insight into the current set up of the Players Championship. It also offers a deeper look into the effect of COVID-19 after it became one of the first major sports competitions to be effected by the virus in 2020.

Table of Contents

1. Executive Summary

2. The Players Championship Overview

3. Sponsorship Analysis

4. Social Media

5. Media Landscape

6. The Impact of COVID-19

7. Appendix

List of Tables

Prize Money Evolution Table

2021 Prize Money Table

Sponsorship Value Graph

Event Social Media Graph

Golfer Social Media Graph

COVID-19 rates Graph

Ticket Sales Losses Graph

    Pricing

Discounts available for multiple purchases.

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