Six Nations (Rugby) 2021 – Property Profile, Sponsorship and Media Landscape

Detailed report taking a closer look a the commercial landscape of the annual Six Nations competition. In particular, the report reviews the entire landscape of the 2021 competition including the disruption caused by COVID-19 and its financial impact.


The report breaks down the rugby union based international competition, looking at how money is generated and how much could be lost without fans in stadiums and other financial losses from COVID-19. The report also takes a closer look at the current media rights landscape which could see the competition move from free-to-air onto the pay-tv market.

Key Highlights

Break down of the media rights landscape; the impact of COVID-19 on the 2021 competition; A closer look at the impact of the virus on the individual teams and associated sponsorship landscapes of the competition.

Reasons to buy

A closer and more in depth look at the impact of COVID-19 and state of play of the Six Nations ahead of its beginnings in 2021. A clear breakdown of the current media rights situation that also explores the potential options for the next set of rights in 2022.

Table of Contents

1. Six Nations 2021

2. COVID-19 Disrupts 2021 Sporting Calendar

3. Million lost in Ticket Sales

4. Global Pandemic & the Six Nations

5. Free-to-air Channels Remain but lost revenue From COVID-19 could see move to Pay-TV

6. Tournament Sponsorship in 2021

7. Social Media

8. 2021 Prize Money

9. Team Profiles

List of Tables

Ticket Sales Losses Table

National COVID-19 Case Numbers Graphs

Competition & Team Social Media Graph

2021 Prize Money Table

Team Profile Tables


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