Business of LIGUE 1 – Analysing the Operational Structure and Commercial Strategy of LIGUE 1, its Challenges and Future Outlook

France's top soccer division is facing a uniquely challenging set of circumstances in the wake of the COVID-19 affected 2019/20, which saw it be the only major European soccer league to cancel its season before completion, leaving it with significant losses in both ticketing and broadcast payments, forcing the Ligue de Football Professionnel to secure government loans worth up $364 million

Scope

The report breaks down the operational structures behind Ligue 1, whilst also considering the most lucrative and high profile partnerships in its sponsorship and media rights portfolio. The report also discusses the commercial profile of Ligue 1 sides, notably their front of shirt and kit supplier agreements, while also comparing these datapoints to other major soccer properties around Europe

Key Highlights

Sponsorship sector and location breakdown. Team commercial profiles

Reasons to buy

Detailed profile of Ligue 1's commercial landscape

Companies mentioned

Ligue 1

PSG

Monaco

Marseille

Lyon

UberEats

TagHeuer

Nike

adidas

MediaPro

BeIN

Canal+

Table of Contents

1. Background

▪ 1.1 Overview

2. Covid -19

▪ 2.1 Ligue 1 response

▪ 2.2 Club outlook

3. Ligue 1 Teams

▪ 3.1 Team breakdown

▪ 3.2 Sponsorship valuation

▪ 3.3 Front of shirt sponsors

▪ 3.4 Kit suppliers

4. Media Rights

▪ 4.1 Current cycle

▪ 4.2 International rights

▪ 4.3 Selected broadcasters

5. Sponsorship Portfolio

▪ 5.1 Breakdown

▪ 5.2 Spend per sector

▪ 5.3 Annual trend

6. Ligue 1 and Europe

▪ 6.1 Title sponsorship

▪ 6.2 Sponsorship revenue

▪ 6.3 Kit supplier comparison

▪ 6.4 Attendances

7. Conclusion

▪ 7.1 Conclusion

    Pricing

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