Bundesliga 2020-21 Season – Sponsorship and Media Landscape

Detailed report looking over the German Bundesliga for the 2020-21 season, taking a closer look at the league's sponsorship and media landscape.

Scope

Detailed examination of Bundesliga's sponsorship portfolio, and commercial position. The report further analyses and breaks down the commercial landscape of the 18 teams which will compete in the domestic league competition this season, covering all major commercial revenue sources – front-of-shirt, kit supplier, sleeve and overall sponsorship revenue. Offers an understanding to the current climate of one of the biggest soccer leagues in Europe, helping understand its current position and the effects COVID-19 has had on the league since March.

Key Highlights

Sponsorship revenue being geenrated by each club, top active deals, partnership deal lengths and history.

Reasons to buy

Detailed breakdown and analysis of the Bundesliga, one of the largest sporting leageus globally.

Table of Contents

1. Executive Summary

2. 2020/21 Bundesliga Overview

3. Impact of COVID-19

4. Kit Supplier Deals

5. Shirt Sponsorship

-Primary Front-of-Shirt (FOS) partnerships

-Sleeve Partnerships

6. Media Landscape

7. Sponsorship Analysis

8. Teams

9. Appendix

List of Tables

League Partnership Values Chart

Average Attendance Charts

Ticket Revenue Losses Charts

Social Media Charts

COVID-19 in Germany Chart

Summer Transfer Spend Chart

Overall Club Sponsorship Value Chart

Kit Supplier Charts

FOS Sponsorship Charts

Sleeve Sponsorship ChartS

Average Audience Chart

Club Social Media Charts

List of Figures

League Partnership Values Chart

Average Attendance Charts

Ticket Revenue Losses Charts

Social Media Charts

COVID-19 in Germany Chart

Summer Transfer Spend Chart

Overall Club Sponsorship Value Chart

Kit Supplier Charts

FOS Sponsorship Charts

Sleeve Sponsorship ChartS

Average Audience Chart

Club Social Media Charts

    Pricing

Discounts available for multiple purchases.

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