The Business of the English Premier League

Detailed analysis of the business of the English Premier League, focusing on sponsorship and the media landscape

Scope

This report analyses the commercial landscape of the English Premier League

It analyses the impact of COVID-19 on the Premier League's media landscape ahead of the selling process for its next three-year cycle of TV rights

It includes detailed analysis of 453 sponsorship deals within the Premier League, including kit suppliers and front-of-shirt sponsors

The report also profiles all 20 Premier League clubs for the 2020/21 season

Key Highlights

COVID-19 threating the value of the Premier League's media rights ahead of the next three-year cycle due to begin in 2022

Premier League front-of-shirt values decrease for the first time in the league's history, although kit supply values have risen

Reasons to buy

This report provides a comprehensive understanding of the Premier League in the wake of COVID-19.

Companies mentioned

The Premier League

Sky Sports

BT Sport

Amazon

EA Sports

Coca Cola

Budweiser

Nike

adidas

PUMA

Chevrolet

Emirates

Etihad

Three

AIA

Standard Chartered

Cazoo

Expedia

Hyundai

Heineken

Cadbury

Monster Energy

Sure

Vitality

eToro

Bet365

Betway

Table of Contents

1. Report Overview

2. Premier League Overview

3. Media Landscape

4. Premier League Sponsorship

5. Kit Suppliers

6. Front-of-Shirt Sponsorship

7. Sleeve Sponsorship

8. Club Sponsorship Analysis

9. The Clubs

10. Impact of COVID-19

    Pricing

Discounts available for multiple purchases.

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