Tour de France 2020 Event – Sponsorship and Media Landscape

Detailed report looking over the Tour de France for the 2020 event, taking a closer look at the league's sponsorship and media landscape.

Scope

The report offers a detailed examination of the sponsorship portfolio and commercial position of the Tour de France. The report takes a closer look at the tour's main sponsorship deals and how each sponsor receives its value, whilst also looking at the media landscape of the Tour. It also takes a clear look at the effects COVID-19 had on the event in 2020, facing many organisational, logistical and financial issues.

Key Highlights

Sponsorship revenue being geenrated by the Tour's biggest deals, a breakdown of the commercial landscape facing each team and review of its media rights landscape.

Reasons to buy

Detailed breakdown and analysis of the Tour de France, the largest and most coveted road cycling race series in the sports calendar.

Table of Contents

1. Executive Summary

2. Key Stats

3. Media Landscape

4. Sponsorship

5. Team Sponsorship

6. Market Comparison

7.The 2020 Race & COVID-19

8. Appendix

List of Tables

Tour Sponsorship Length Chart

Tour Deal Length Chart

Tour Deals Value Chart

Tour Sponsorship Breakdown Chart

Team Sponsorship Table

Charts for each teams Sponsorship by sector, sponsorship by location & Deal Values

Team Socail Media Chart

2020 Prize Money Chart

List of Figures

Tour Sponsorship Length Chart

Tour Deal Length Chart

Tour Deals Value Chart

Tour Sponsorship Breakdown Chart

Team Sponsorship Table

Charts for each teams Sponsorship by sector, sponsorship by location & Deal Values

Team Socail Media Chart

2020 Prize Money Chart

    Pricing

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