La Liga Soccer League – Business Analysis, Sponsorship Portfolio and response to COVID-19

La Liga, Spain’s top soccer competition, is widely considered the second biggest domestic soccer property in the world behind the Premier League, with its top sides Barcelona and Real Madrid the most followed and supported around the world. Having been able to ensure a completed season, a worst case scenario of a $1.16 billion loss has been avoided, but challenges still remain in ensuring La Liga’s product remains competitive and desirable to an international audience

Scope

The report breaks down the operational structures of La Liga, breaking down its most lucrative and intriguing kit supplier, front of shirt and title sponsorship agreements. The report also analyses the sponsorship portfolio of La Liga sides, and the most prominent brand sponsorship sectors within La Liga.

Key Highlights

Kit supplier market, media rights portfolio, front of shirt brand and sector location, team commercial developments

Reasons to buy

Insight into La Liga’s commercial landscape

Companies mentioned

La Liga

Real Madrid

Barcelona

Santander

adidas

Nike

Telefonica

MediaPro

Table of Contents

Overview

COVID-19

Kit Supplier Deals

Internal Analysis

European Comparison

Deal Volume

Brand Spend

Case Study

Front of Shirt Sponsorship

Sponsors

Summary

Values

Sector Breakdown

Brand Locations

Case Study

Sleeve Sponsorship

La Liga Sponsorship

Overview

European Comparison

Case Study

Media Rights

Domestic Rights

International Rights

COVID-19 Impact

Club Sponsorship

The Teams

Appendix

    Pricing

Discounts available for multiple purchases.

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