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Tourism Destination Market Insights – Eastern Europe (2021)

This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Eastern Europe as a destination market.

Key Highlights

– Russia was the most popular Eastern European destination. In 2019, Russia received 24.4 million international arrivals primarily due to a surge in Chinese tourists (CAGR 2016-19: 13.9%). 2020 saw inbound tourism decline by -79.7% YoY and it lost its title as the most visited destination within the region.

– Boasting 14 UNESCO world heritage sites, impressive natural beauty and a list of iconic cities, Poland is a popular Eastern European destination for various tourist types. In the decade prior to the COVID-19 pandemic, it recorded some of the highest growth in international arrivals in the region (CAGR 2009-19: 6.6%). 2019 saw 21 million international arrivals primarily led by its popularity with European travelers.

– Bulgaria relies more heavily on inbound tourism in comparison to domestic therefore the impact of COVID-19 and international travel restrictions is much greater than other destinations within the region. Pre-pandemic, Bulgaria received 9.4 million international arrivals and had enjoyed years of consecutive growth (CAGR 2009-19: 5.6%).


– This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe.

Reasons to Buy

– Obtain a clear and detailed insight into new developments in a popular tourist destination.

– Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.

– Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Companies Mentioned

Wizz Air





Intrepid Travel

Trip.com Group

Wyndham Hotels & Resorts

Table of Contents

Table of Contents


COVID-19 Impact

Source Markets

Types of Tourism

Destination Focus: Ukraine

Destination Focus: Romania

Regional Risk & SWOT Analysis

About GlobalData


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