Tourism Destination Market Insights – Eastern Europe (2021)

This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Eastern Europe as a destination market.

Key Highlights

– Russia was the most popular Eastern European destination. In 2019, Russia received 24.4 million international arrivals primarily due to a surge in Chinese tourists (CAGR 2016-19: 13.9%). 2020 saw inbound tourism decline by -79.7% YoY and it lost its title as the most visited destination within the region.

– Boasting 14 UNESCO world heritage sites, impressive natural beauty and a list of iconic cities, Poland is a popular Eastern European destination for various tourist types. In the decade prior to the COVID-19 pandemic, it recorded some of the highest growth in international arrivals in the region (CAGR 2009-19: 6.6%). 2019 saw 21 million international arrivals primarily led by its popularity with European travelers.

– Bulgaria relies more heavily on inbound tourism in comparison to domestic therefore the impact of COVID-19 and international travel restrictions is much greater than other destinations within the region. Pre-pandemic, Bulgaria received 9.4 million international arrivals and had enjoyed years of consecutive growth (CAGR 2009-19: 5.6%).

Scope

– This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe.

Reasons to buy

– Obtain a clear and detailed insight into new developments in a popular tourist destination.

– Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.

– Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Companies mentioned

Wizz Air

Ryanair

easyJet

Eurowings

GAdventures

Intrepid Travel

Trip.com Group

Wyndham Hotels & Resorts

Table of Contents

Table of Contents

Overview

COVID-19 Impact

Source Markets

Types of Tourism

Destination Focus: Ukraine

Destination Focus: Romania

Regional Risk & SWOT Analysis

About GlobalData

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports