Tourism Source Market Insight: Italy – Analysis of tourist profiles, traveler flows, spending patterns, main destination markets, risks and opportunities

GlobalData’s Tourism Source Market Insight: Italy report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Key Highlights

– Domestic trips dominated Italians’ travel plans in 2018, with 63% of all trips taken domestically.

– Domestic trips are up 2% from 2017 to 2018, with a total of 55 million domestic trips taken by Italians in 2018.

– International trips have also increased, 4% from 2017 to 2018, with a total of 33 million international trips in 2018.

Scope

– This report is part of GlobalData's Source Market Insights Series.

– This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Reasons to buy

– This report provides clear insight into developments in Italy's domestic and outbound tourism markets.

– The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

– The report explores the different profiles of Italian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

– The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions

Companies mentioned

Alitalia

Air Malta

Ryanair

Airbnb

Table of Contents

Table of Contents

Overview

Italy snapshot

At a glance: The Italian Tourism market in 2018

Regional risk analysis

Main findings

Traveler Profiles

An insight into the Italian tourist

Domestic Tourism

Domestic Flows

Domestic Spending

Outbound Tourism

Outbound Flows

Outbound Spending

Destination markets

Main destination markets

Developing destination in focus: Malta

Developing destination in focus: Romania and Argentina

Outlook

Potential opportunities for Italian travelers

Appendix

References

Terminology and definitions

About the author

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